Benchmark by EBG

Benchmark by EBG Categories

Comparing Programmatic Marketing Solutions
Rapid development has complicated the understanding of Programmatic Marketing to advertisers and to the market in general. The introduction of new players adds a series of intermediaries (Trading Desk, Ad Server, DSP, SSP, etc.) that offer specialised services or competitors (a trading desk service also offers an ad-server), adding to the confusion
Comparing CRM Solutions
Extending campaign marketing beyond the simple web channel is now the new strategy of a large number of actors. From a terminal in-store, to interactive kiosk applications, the question of CRM consolidation is becoming increasingly important.
Comparing Data Onboarding Solutions
Marketers rely on data onboarding to deliver consistent messaging to customers, both offline and online, and to uncover new, valuable audiences. But a lot of that data isn’t reliable (“dirty data”), which can lead to incorrect targeting, poor customer experiences and tremendous waste of media.
Comparing Data Management Platforms
Adaptable media strategies depending on the type of individual and determining the most suitable offer - the promises announced by the DMP solutions sound attractive, but are they real? This session will review the various solutions on the market and their positioning. It will also illustrate possible uses for enterprises and the expected benefits of DMPs.
Comparing Smart Data, Data Network Management and Data Governance Solutions
Big Data has created new challenges:
- Interpreting data from different sources in order to make sense of them (Smart Data).
- Managing data networks from recovery, formatting and the transferring of management of errors and specific cases (Data Network Management).
-Ensuring data quality, integrity and the possibility to follow it throughout the process (Data Governance).
Comparing Performance Monitoring Solutions
Application performance and websites play an important role in customer acquisition and retention. Failure, hacking, scripting errors, etc., can therefore have a negative effect on a brand’s reputation. This session will introduce basic Performance Monitoring concepts and solutions.
Comparing Social Media Management Solutions
Still a young, fast-evolving industry, social media management is one that is dynamic and highly fragmented, yet one where small players are still able to compete on almost equal terms with large portfolios. At the same time, some vendors in the market need to look toward other markets for continued growth.
Comparing Marketing Automation & Campaign Management Solutions
How to adapt digital advertising and measure ROI along the customer journey by Automating campaigns in order to match prospects, messages and time.
Comparing On-Site Personalisation & A/B Testing Solutions
Demonstrating reassuring, attracting, converting, and retaining momentary online visitors, a key issue for marketing departments. To meet these challenges, A/B Testing and customisation tools on-site had to better their offerings in order to take into account this sort of short-lived customer journey.
Comparing Customer Service Solutions
Customers now expect to receive organised service via the channel of their choice (voice, email, SMS/text, web, mobile or social media). Companies are beginning to provide service on all of these channels, but too often, these channels may exist only in silos. To provide a consistent customer experience, Customer Service suppliers are starting to integrate omni-channel service solutions.
Comparing Marketplace Solutions
Converting your website or mobile application marketplace is an effective way to increase monetisation while controlling its present financial sessions. These issues, various market solutions and best practices for successful project marketplace.
Comparing Emailing Solutions
From year to year, the heart of email marketing remains the same. Providing customer-centric experiences with the right message, to the right person, at the right time. But new trends are increasing (targeting, automation, interactive email creatives, etc.) and making the ecosystem less comprehensive.