Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
8:30 AM - 8:35 AM
Welcome Address by EBG

BCC - Berlin Conference Center

8:35 AM - 8:45 AM
Self-disrupt or Die!
 Read the slides
 Watch the video

Self-disrupt or die: With over 1 billion expected startups in the world by 2020, the startup phenomenon is completely underestimated... as well as the deadly threat of widespread disruption for all brands across every universe? Winter is coming... no, winter is already here.
8:55 AM - 9:10 AM
Use Case
Brands' relational promise boosted by Machine Learning
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How a leader in the insurance sector has set up a dynamic customer satisfaction management program to serve several departments of the company?

We will have a look at a complex Data Science project that is also part of an ambitious business strategy to become more than just an insurance company but a service company dedicated to its customers.

Furthermore, we will decode the data-driven approach of the business line's advantage, which will also deliver best practices in terms of team adoption.
Ekimetrics - François Poitrine, Co-founder & General Manager
Use Case
End-to-End Personalization System: How to offer your users a continuous personalized experience from acquisition to final conversion?
  Read the slides
  Watch the video

Today, there are two ways to handle the topics of personalization of the user experience: through the prism of acquisition or of the on-site experience.

In this keynote, you will discover how to reconcile these two worlds and create a bridge between ad-centric data and site-centric data to offer your user a consistent, personalized experience throughout its customer journey and thus increase performances of your digital device.
Uptilab - Laurent Colin, Sales Manager
Use Case
Marketing Tech Stack & Customer Journey, the ultimate association for your digital performance?
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 Watch the video

At the time where your brand's differentiation key factor is experience, your digital performance is very often driven at the last touchpoint, in a manual way with a traffic only vision.

It is urgent to operate a change management strategy to put the customer journey at the heart of your digital performance and answer to the organisation and tool challenges. During this session, we will look at practical and replicable answers, illustrated by a case study.
Accenture Interactive - Thomas Pinte, Client Success Lead
9:15 AM - 9:25 AM
The future of Search Marketing (SEO/SEA) within 5 years
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Google has established itself today as a reference engine in many countries and now dictates the functioning and evolutions of search marketing.

Based on our researches and observations, we will draw up a report on the short, medium and long term evolutions of Search Marketing so that you can anticipate the next steps in terms of investment, strategy and tools.
Pixalione - Fabrice Alizon, CEO & Founder
What are the top 5 Data Marketing best practices of web giants that you could and should copy?
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There are a lot of reasons why web giants lead the digital market, however, some of the key reasons come from their ability to excel in Data Marketing.

Attending this 10min show is not a guarantee to be as successful as Google?. but could help you to understand how large & mature European Digital players in Retail or Media manage to compete with them, replicating some of their best practices.
mediarithmics - Grégoire Fremiot, Chief Revenue Officer
Cookie, ad block, GDPR, ITP2.2 ... what next?
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 Watch the video

Intelligent Tracking Prevention (ITP 2.0), Adblockers, the ?Do Not Track' initiative... Online tracking moves from client-side to server-side.
How will these changes raise the general standard of online tracking practices?
TEALIUM - Pascal MORVAN, Senior Solutions Consultant
9:30 AM - 9:40 AM
Fighting the giants with an "omnichannel-by-design" business model
  Read the slides
  Watch the video

After the dawn of fast fashion in 2000, the emergence of pure players in 2005, the fashion industry is today facing a general slow down and needs to reinvent itself in a digitalised world. Pingki will share his thoughts on how data can support omnichannel initiatives and audiences mutualisation.
Ysance | Mazeberry - Laurent Letourmy, CEO
Fashion3 - Jules - Pingki Houang, Chief executive officer
How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth
 Read the slides
 Watch the video

Personalization is a touchstone of exceptional consumer experiences and is now a modern-day necessity to compete and grow. In this session, Dynamic Yield Founder + CEO Liad Agmon will talk about the hyper-personalization movement that is revolutionizing the market and unlocking substantial revenue for brands that get it right.
Dynamic Yield - Liad Agmon, CEO
7 misconceptions about web marketing
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 Watch the video

During the past two decades, technology has changed immensely but myths still exists in digital marketing. We'll go through 10 common ideas, from email marketing to cookie, and try to clear up some of them.
Commanders Act - Michael Froment, CEO
9:45 AM - 10:25 AM
A shift from Multichannel to Omnichannel Retailing
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As the retail landscape continued to change and multichannel seemed to reach its limitation, the retail world moved forward with a new phase: the Omnichannel Retail model.

Omnichannel Retail optimises multiple sales channels while at the same time brings about a high level of integration among them.

The aim of this session is to help you understand how to start implementing an omnichannel experience into your company. We will also highlight some inspiring use cases that are already making moves to create experiences that are more omnichannel.
Klepierre Brand Ventures - Delphine Beer-Gabel, New Business Director
La Compagnie du Lit - Ludovic Woronoff, Ecommerce Director
3W Consulting - Olivia Vigouroux, Director
3W Consulting - Rogatien Tobossi, Associate Director
Taking control of programmatic .. to the point of internalizing ?
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 Watch the video

The session will start by presenting the leading DSPs and trading desk.
A "programmatic maturity" matrix will be introduced, focusing on how advertisers can become more knowledgeable and take control of their programmatic media - including those who decided to create their own internal trading desk.

Omni-canal DSP to consider: Appnexus, DV360, Mediamath, Amobee / Turn, Amazon DSP, The TradeDesk, Adform, Sizmek, Adobe / Tubemogul, Mediarithmics.

Specific-canal DSP to consider: Tabmo, S4M, Vectaury, Adot, Displayce, AdsWizz.
Decathlon - Aurelien Deschodt, Digital Communication Leader
Sutter Mills - Benjamin Courdier, Manager
Air France - Claire Morlon, Head of Media Buying Programmatic & Social Media
At the time of GDPR, how DMPs allow brands to rethink the management of customer journeys?
 Read the slides
 Watch the video

Setting up GDPR, the arrival of CDPs, half-hearted feedback... in one year, the challenges DMP vendors had to solve were numerous. Nevertheless, nowadays, these technologies are still on the rise considering the increased rate of equipment in advertisers.

By answering reconciliation issues on the online-offline customer journey, cross-channel activation and even monetisation, these solutions provide strategic answers to companies during their digital transformation around the central question of data governance.

Solutions to consider: Eulerian Technologies, Oracle, Mediarithmics, Weborama, Numberly (1000 MERCIS), Adobe, Salesforce, Commanders Act.
Seloger.com - Bastien Galibert, Head of Advertising
LesFurets.com - Cédric Miachon, Head of Data
WAISSO - Jeremy Lacoste, Team Manager DMP
10:30 AM - 11:45 AM
One-2-One Meetings / Coffee Break
11:50 AM - 12:30 PM
Overview of the Omni-channel Customer Relationship Management Ecosystem
  Read the slides
  Watch the video

Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

General solutions to consider: Genesys, Prosodie, Nice in Contact, Avaya, Vocalcom, Akio, Kiamo, Eloquant, Atos Wordline.
Best-of-breed solutions to consider: Eptica, Snap Call, iAdvize, Dimelo, Zendesk, Odigo.
Fnac Darty - Christophe Famechon, Head of customer service
Colorado Groupe - Mehdi Benabdallah, Managing Partner
M6 - Olivier Savaete, Directeur Business Unit Leon's Corner et Responsable Pole Acquisition Home Shopping Service
HSBC - Sabrina Giry, CRM & e-CRM Director
COLORADO GROUPE - Vincent Placer, Managing Partner
Managing digital media through Multi-touch Attribution
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 Watch the video

With the multiplication of touchpoints, media, levers, devices, advertising formats, ... Digital offers the opportunity to reach its target throughout its purchasing journey. In this context, the valuation of all digital campaigns becomes crucial to drive, challenge and optimize investments.

The multi-touch attribution solutions allow to revalue the performances in rebuilt the consumer journey. How to use these solutions to better manage its media investments? Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

Solutions to consider: MixCommander (Commanders Act), Eulerian, VisualIQ (Nielsen Marketing Cloud), Adloop, Ysance | Mazeberry, Wizaly.
CONVERTEO - Guilhem Bodin, Senior Manager expert Media
Orange France - Matthieu Bret, Head of Data and Omnichannel Analytics
Canal Plus - Sabine de Courcy, Acquisition & Digital Trafic Manager
BNP Paribas & Hello Bank! - Sirisack Viengsavanh, Digital Advertising Manager
Data & Activation Platform: market is converging with CDP, what does that mean?
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In the past decades, the Data Marketing market changed quite a lot: from legacy CRM systems, managing Sales and Customer support, to Marketing Automation, and then DMP to manage digital profiles ... and now CDP (Customer Data Platform) as the new thing in the MarTech and AdTech landscape.

Is that a real revolution or a simple evolution?

We will answer that question, by detailing the market trends and explaining how to build an ecosystem around "Data & Activation platforms", such as CRM, Marketing Automation, DMP, CDP, Customer repository, Personalization, DSP...).

Solutions to consider: Mediarithmics, NP6 Conversational Marketing, Mapp Intelligence, NGDATA, Quintessence (Webedia), Numberly (1000Mercis), Retail Marketing Platform (Ysance), Eulerian CDP, Commanders Act, Tealium Audiencestream.
Cdiscount - Alexandra Richter, Head of Acquisition
COLOMBUS CONSULTING - Jean Meneveau, Associate Director
Lefebvre-Sarrut - John HUI, Chief Data Officer
12:35 PM - 1:50 PM
Lunch & Networking
3:00 PM - 4:15 PM
One-2-One Meetings / Coffee Break
4:20 PM - 4:30 PM
Tomorrow I recruit with confidence and innovation
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We want to, but do not dare to break the codes and act in a more disruptive way. Yet it is time!
Because the world of work is changing thanks to digital talents. Let's lead by example! Codes + Momentum + Mindset >> How to be an attractive candidate and/or employer?
Aquent - Charlotte Vitoux, Directrice Générale
The new era of customer data management
What is the new hype of customer data technologies? The customer journey has taken a complete new shape, with new expectations and requirements, which your legacy system need to embrace.

How much of the customer information do you really own and control? The new customer experience is driven by convenience, control and security.
Do we still need European Tech?
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As far as technology is concerned, the game seems over: it's a US-Asia duel.
Should Europeans resign to accepting this situation without a fight? A day before the EU election, and 1 year after the GDPR, let's ask directly the question about a legitimate « Preferred European Supplier » policy.
When it comes to selecting a technology, is it only a short term economic trade-off or are higher outcomes at stake? Is there a shared responsibility to favor the blooming of a Tech Stronghold on the Old Continent.
ACTITO - Marc Désenfant, Directeur Général France
4:30 PM - 5:10 PM
The current state of the Social Media Management ecosystem
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With the massive glut of tools available out there, it can be overwhelming trying to find the ones that won't break the bank and will actually help make your organisation. Use the right tool at the right moment!
Here are 6 powerful social media tools for your community that are guaranteed to increase brand presence.

Solutions to consider: Sprinklr, Agorapulse, Hootsuite, Meltwater, Facelift, Falcon.io.
Saint-Gobain - Aline Geffroy, GLOBAL SOCIAL MEDIA DIRECTOR
Nexton - Aurélie Dhot, Head of International Sales
Transdev Groupe - Caroline Villien Tisse, Sales & Marketing Director
Meliá Hotels International - Santiago Garcia Solimei, Head of Global Social Media
Nexton - Soraya Benali, Head of Digital
E-Commerce platforms: which ones are relevant to get a competitive advantage today and tomorrow?
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 Watch the video

As the e-commerce platforms gain in maturity, the product range is now wide and editors can either address basic or complex needs. Platforms can do much more than the expected transaction features, and their product development roadmap is full of promises. Therefore, they can adapt to a wide range of business cases, but with different TCO strategies. This is why our benchmark aims both at analyzing platforms through business cases (concerning retailers, B2B activities, or omnichannel strategies) and at providing insights for tomorrow's new standards.

Solutions to consider: Magento, Salesforce, Woocommerce, Drupal, Oxatis, Wizishop, Intershop, Solusquare, Visiativ, Oracle Commerce cloud, SAP Hybris, Proximis, Shopify, Oro.
Longchamp - Caroline Grange, Omnichannel & Media Marketing Director
Thinkmarket - Hugues Odasso, Senior Consultant
Thinkmarket - Jean-Baptiste Chetti, Associate Director
Alliance Marine Group - Martial Bonnas, Digital Manager
The Marketing Automation Benchmark for B2B businesses
  Read the slides
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This benchmark is a comparison of the leading Marketing Automation B2B software companies in Europe. The objective is to enable CMOs across Europe to make an informed decision when choosing the right software for their companies and teams.

We will also discuss Marketing Automation trends for the coming years:
  • One platform to rule them all: a growing need for centralised data to optimise and streamline the customer journey.
  • The importance of synching Marketing Automation and CRM to improve collaboration across the company and ultimately improve the customer journey and the bottom line.
  • Integrating new data-processing technologies to improve data-driven marketing decision making.
  • Change management: identify training needs to accelerate the onboarding of the different teams involved and make sure they embrace these new technologies.
B2B solutions to consider: ACT-ON, Hubspot, Marketo, Pardot (Salesforce).
Markentive - Christian Neff, CEO
Antalis - Franck Chenet, Group Director Digital Transformation & Marketing Services
Engie - Ivan Subileau, Social Business Manager
5:15 PM - 5:55 PM
Choosing the best social media monitoring solution for your brand
 Read the slides
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Social Media Monitoring (SMM) tools have reached a new level of maturity and demand better integration within brand ecosystems. Indeed, beyond the ability to analyse data flows over defined audience segments, decision-makers expect these tools to provide intelligible business-oriented connectors - while protecting them from possible obstacles to the GDPR. What about the positioning of SMM players on these issues?

Solutions to consider: Brandwatch, Digimind, Meltwater, Talkwalker, Linkfluence, Sprinklr Core, Crimson Hexagon, Visibrain, Akio (Spotter), Synthesio
Orange France - Bruce Hoang, Chief Communication & Data Officer
Transdev - Leonardo Mastromauro, Head of CRM and Digital Marketing
Valtech - Pascal Malotti, Business Development & Strategy Director
Smart Data & Dataviz: Implications for decision making
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This new topic will present solutions for preparing, exploiting and making intelligible a large amount of data.

Solutions to consider: Pocket Result, PowerBI (Microsoft), Toucan Toco, Qlik Sense, Tableau Software, Google Data Studio, Looker, Datorama.
FDJ - Matthias Oehler, Chief Data Officier
M13H - Thibault Lefevre, Data Science Director
France Télévisions - Valentin Vivier, Responsable de Projets Data
How B2C Marketing Automation Technologies foster Customer engagement?
  Read the slides
  Watch the video

In this new era of instant consumption patterns, brands need to ensure and operate consistent and relevant communication to every interaction on every touch point, whether physical(human) or digital. To achieve this goal, brands are guided to equip themselves with an ecosystem of solutions that positions the customer at the heart of the company.

This "customer-centric" ecosystem allows to design and orchestrate a seamless, end-to-end omnichannel customer experience. Marketing automation is an integral part of this ecosystem, as a CRM activation lever.

B2C solutions to consider: Actito, Splio, NP6, Cheetah Digital, Mapp, Selligent, Smart Focus, SAS, UNICA, Adobe, Oracle & Salesforce.
Velvet Consulting - Benoît Dugelay, Director
Velvet Consulting - Emmanuelle Muller, Manager
Crédit Agricole - Jean-Louis Deville, CRM Program Manager
Mistertemp - Jean-Loup Wirotius, Chief Marketing Officer CMO
- Valentin DUBOC,
7:30 PM - 7:30 PM
Bus Departure (Cocktail & Dinner)

Meeting Point : in front of the BCC

8:00 PM - 11:00 PM
Cocktail & Dinner


Nalepastraße 18, 12459 Berlin, Germany

7:00 AM - 8:00 AM
Check Out Hotels
9:00 AM - 9:15 AM
Use Case
Visual and speech recognition: supplier selection methodology
  Read the slides
  Watch the video

While it is primarily used to automate targeting and create algorithms for audiences, new uses, combining different forms of ROI-bearing Machine Learning, are now emerging throughout the company's value chain.With voice (Speech-To-Text) and language (NLP) processing, new conversational experiences are also opening up: Transactional Voice Assistants, Enhanced Call Centers, etc.

Given the diversity of application cases, the variety of on-demand AI services and the multiplicity of service providers, a methodology is needed to help business and data-science teams design solutions using these services and select the most appropriate providers.
ARTEFACT - Cyril Fekete, Consulting Partner
Use Case
CDP in action: handling multiple data sources for smart activation
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 Watch the video

Omnichannel marketing is no longer a buzz word nor an empty concept. No matter the industry, prospects and customers are leveraging all available channels to make their voice heard and it is up to the Brands to make sense of multiple data sources to eventually identify the next best interaction.

In this session, we'll tackle a concrete example of how CDPs (Customer Data Platforms) can help in that very matter.
Colombus Consulting - Jonathan Koskas, Manager
Use Case
Best of breed vs technology suite: tips to facilitate your choice
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For several years, companies have been extensively internalizing marketing tools, signing direct contracts with editors.
Regarding the huge amount of investments it represents and the organizational and IT impacts, this topic has become highly strategic for companies.

Deciding for one or multiple technical partners is now critical and raises several questions: Which tool is the best? Should the decision be taken based on technology, on brand recognition or on the competition? Which technical stack to choose?

Among all these questions, a major one remains: should the stack be composed of best-of-breed solutions or of a full-stack solution?
Sutter Mills - Sébastien Leboucher, Manager
9:20 AM - 9:30 AM
I just came back from a spatio-temporal black hole
  Read the slides
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Brands are not capturing the value in customer calls, whereas caller wants a relationship with the brand and opens up, conversation disappears after the call, brands are not able to analyze and act on call, sales opportunity, marketing and customer loyalty insight are being missed.
Groupe Allo Média - Frédéric DANIEL, COO
Driving massive revenue growth online: the new era of A.I. Personalization
  Read the slides
  Watch the video

This keynote will explore the new potential offered by the predictive approach for digital personalization strategies.
By measuring the purchasing intention of each visitor in real time, brands can go beyond segmentation to individualize their offerings, messages and content, and create one-to-one customer experiences, while dramatically boosting revenues and margins.

Digital experiences become more consistent and singular for all, just like interactions in the physical world.
Kameleoon - Jean-René Boidron, President
9:35 AM - 10:15 AM
Application & Website Monitoring Best Practices for Marketers
  Watch the video

E-Commerce website out of order during the sales, inaccessible on iPhone following an update, sudden loss of referencing due to a change of front...Too often, the subject of web & app performance is only really addressed during disasters. This session brings together the lessons learned from several hundred audits to establish the right conclusions, and take effective action by choosing the right solutions.

Solutions to consider: AppDynamics, CA Technologies, Dynatrace, New Relic, Netvigie, IBM, Microsoft Azure, Oracle, Solarwinds, Splunk, Stackify Retrace.
Keley Consulting - Benjamin Hannache, Deputy General Director
Raja - Emmanuel Faux, E-commerce IT Manager
Sncf - François Fleury, Analytics & Customer Knowledge Manager
Analysis of the CEM & Conversion Rate Optimization Ecosystem
  Read the slides
  Watch the video

The Conversion Rate Optimization solutions (CRO) market is growing fast. The study will compare the main European players and will provide an overview of Customer Experience Management (CEM) solutions.

CRO solutions to consider: AB Tasty, Kameleoon, Google Optimize, Qubit, Dynamic Yields et Adobe Target.CEM solutions to consider: ContentSquare, AB Tasty, Hotjar, LuckyOrange.
Groupe PVCP - Anaïs Schumm, Web Product Manager
OUI.sncf - Camille de Vaulchier, Program Owner Personnalisation
LineUP7 - Grégory Amar, Managing Partner
10:20 AM - 11:20 AM
One-2-One Meetings / Coffee Break
11:25 AM - 12:05 PM
Leveraging Consent Management Platforms (CMP) for data privacy: opportunities and challenges
  Read the slides
  Watch the video

Data privacy is a major challenge which carries great risks for advertisers and publishers. Consent Management Platforms (CMP) help marketers to solve part of these new issues through technology, by managing the consent left by digital users and offering other functionalities.

Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

GDPR compliance solutions to consider: DataGalaxy, Didomi, Captain DPO, TrustArc, Privacil, BigID, OneTrust, Dawizz.
Consent Management Platforms to consider: Commanders Act, Tealium, Evidon, QuantCast, SourcePoint Technologie, Fidzup, Smart Adserver, SirData, Didomi, OneTrust, TrustArc, Chandago.
Mondadori France - Alexandre Hadjian, Product & Innovation Director
hw&h Avocats & Rechtsanwälte - André Karg, Counsel
Converteo - Pierre-Eric Beneteau, Senior Manager
Analysis of the Web Analytics Ecosystem
 Read the slides
 Watch the video

Web Analytics is a central concern for marketing decision-makers since the implementation of the GDPR. While some solutions are consolidating into galaxies of tools with facilitating synergies, others are specializing in specific use cases and more flexible business models. How are the players in this market positioned in terms of challenges that, although numerous, are increasingly critical for brands seeking to offer a seamless experience?

Solutions to consider: Adobe Analytics, AT Internet, Eulerian, Google Analytics 360, Motamo, Webtrekk.
Valtech - Eric Petegnief, Directeur Expertise - Data Expérience
Sport1 GmbH - Pascal Damm, COO Digital
Saint-Gobain - Vincent Bastide, Head of Digital & e-Reputation
Conversational Agents: how to define a strategy and organization to deal with the business stakes of tomorrow?
  Read the slides
  Watch the video

Lead by technological innovations and after two years of buzzing, the conversational agents are still at the heart of many reflections. Perceived as "the big next thing" in order to find ways of creating distinction, companies have increased tests and launches. What is the state of the art today? What are the business stakes? How to choose a solution and on which criteria? So many questions that we will answer in our study.

Solutions to consider: Botfuel, Bot Nation, DoYouDreamUp, Flow.Ai, Inbenta, Like a Bot, Synapse, The Chatbot Factory, Reply.Ai, Kore.Ai, Webotit, Alcméon, Visual Bot, Kwalys
Thinkmarket - Aurélien Abdoul-Maninroudine, Senior Manager
SNCF - Jordan CHARLET, Mission Director Digital Design
Thinkmarket - Najiba Mokrani, Manager
12:45 PM - 1:55 PM
Lunch & Networking
Thursday 23rd MayFriday 24th May


1:50 PM - 2:20 PM
Don't try to be the new Amazon, create your own path : the successful launch of Dott.pt marketplace
more details
1:50 PM - 2:20 PM
How To Activate the Potential Of Social Media Through Success Stories, Both Internationally And Locally
more details
1:50 PM - 2:20 PM
Mobile Apps: analyzing & tracking user satisfaction
more details
1:50 PM - 2:20 PM
Pimkie and Jules : Customer lifecycle management, leveraged by data activation platform
more details
1:50 PM - 2:20 PM
The Influencer Marketing Playbook: optimising process, foster Investments & get Results
more details
1:50 PM - 2:20 PM
DMP, CDP, DataLake... Lost in acronyms? 30 minutes to catch up with Cdiscount
more details
1:50 PM - 2:20 PM
An unbeatable method for choosing the most performing Marketing Technologies
more details
1:50 PM - 2:20 PM
Using AI and Big Data to optimise Customer Journeys
more details
1:50 PM - 2:20 PM
AI-based personalisation: A roadmap to success in a hyper-personalised world
more details
1:50 PM - 2:20 PM
Data-driven organisation: from local to international expansion
more details
2:25 PM - 2:55 PM
The 2019 French consumers and omnichannel commerce Survey
more details
2:25 PM - 2:55 PM
The big trends of Search Marketing (SEO-SEA) in 2019
more details
2:25 PM - 2:55 PM
The five steps to build your Conversion Optimisation strategy, by OVH
more details
2:25 PM - 2:55 PM
Tripling ROI for Cdiscount promotional campaigns thanks to AI-driven personalisation
more details
2:25 PM - 2:55 PM
Which room for the CDP in the marketing stack?
more details
2:25 PM - 2:55 PM
The 2019 Barometer of Personalised Marketing
more details
2:25 PM - 2:55 PM
Customer Identity & Access Management: which winning approach to better identify your web & store visitors?
more details
2:25 PM - 2:55 PM
Winning the Data Game: Matching Trust & Performance
more details
2:25 PM - 2:55 PM
Coravin, disrupting the wine experience
more details
2:25 PM - 2:55 PM
How can Social Media generate business?
more details
12:10 PM - 12:40 PM
CDP: Creating a 360-degree customer view
more details
12:10 PM - 12:40 PM
Customer Experience Trend Highlights in France in 2019
more details
12:10 PM - 12:40 PM
Data & Customer Experience: Why Alinéa invest in a Customer Data Platform (CDP)?
more details
12:10 PM - 12:40 PM
How to obtain a complete vision of the mobile user journey and build its digital strategy?
more details
12:10 PM - 12:40 PM
Pitfalls in e-marketing: from legal framework to consumer perception - a compared French-German perspective
more details
12:10 PM - 12:40 PM
B2B eCommerce: 10 Key Features to Consider
more details
12:10 PM - 12:40 PM
Volkswagen Group France & Groupe La Poste: How Semantic Artificial Intelligence uplift sales performance?
more details
12:10 PM - 12:40 PM
The new challenges of Trade Marketing
more details
Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
PixMyCar Chief Marketing Officer
MACIF Product Owner Macif.fr
QOBUZ Chief Executive Officer CEO
hw&h Avocats & Rechtsanwälte Partner
RENAULT Head of Prospective & Digital Innovation
MAISONS DU MONDE CISO & Head Digital Workplace
Showroomprive VP New Business - Travel
ANTALIS Group Director Digital Transformation & Marketing Services
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
American Express Digital Director
Telefonica Data Innovation Senior Manager
UPSA Head of Digital Marketing
BMW France CRM Data Manager
Orange Social Data Director
AXA France Brand and Content Factory Manager
SUEZ Head of Digital Marketing and Customer Experience
Aéroports de Paris Head of Data & Analytics
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Alinéa Customer Animation Manager
Arkema Data Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Yves Rocher DMP Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Essilor International Head of Marketing North Africa
Engie BtoB France Social Business Manager
Editis eBusiness & Innovation Project Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Weber Digital Marketing Manager EMEA
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Marignan Digital Manager
CANAL PLUS E-Shop Manager
Transdev Head of CRM and Digital Marketing
Ekwateur Digital Marketing Manager
HSBC Head of Digital Products & Experience
Aviva Product Manager
La Poste Digital Branch MOA Strategic Director
Mutual Benefits Managing Partner
La Redoute Web Analyst Traffic
MSC Cruises Global Media Manager
TF1 AdTech Director
LVMH Global Partnerships Director
DIOR International CRM Project Director
Amorelie Senior Product Manager
Edenred User Monetization Director
Axel Springer SE Senior Product Manager Data
Pierre & Vacances Center Parcs Group Webanalytics Manager
MSC Cruises Global Digital Marketing Manager
BATIWEB GROUP Marketing Director
MAISONS DU MONDE Data engineer
GROUPE INSEEC U. Group Digital Marketing Manager
L'Occitane Trade Marketing Coordinator
Disney Manager Digital guest Experience
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
SPORT1 GmbH COO Digital
Sodexo benefits and rewards Digital Marketing Lead
Happ-e by ENGIE Customer Client manager
ONEY BANK Data & Analytics Manager
BABBEL Principal Marketing Platforms Manager
PIERRE FABRE Digital Media Manager
DHL Express Digital Marketing Manager
CANAL PLUS Acquisition & Digital Trafic Manager
FRANCE GALOP Digital Team Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Jardiland Change Manager - Innovation
N26 Brand Marketing Lead
Cegedim Insurance Solutions Digital Marketing Manager
GROUPE INSEEC U. Acquisition Manager
Microsoft Marketing & Communication Manager
SAINT-GOBAIN Global Social Media Director
Mgen Strategy Director
La Française Group Director of Communication and Digital
Orange Online Director
Groupe ARGUS Deputy General Manager
INTERMARCHE Performance & Data Manager
ONEY BANK Digital Marketing Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
RATP group CRM / Loyalty Manager
Orange Head of Analytics
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
PROWEBCE BtoBtoC & Sales Manager
Nutrition et Santé E-Commerce Business Developer
audibene GmbH Product Manager Marketing Technologies
Renault Digital Product Owner - Offline Conversion
Groupe Pichet Director of Customer Experience
BPCE Digital Data Manager
GMF Digital Media Manager
CDISCOUNT Responsible for data projects and loyalty channels
Arkema Global Digital Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
eDreams Odigeo Head of Programmatic and Data Sales
Pumpkin App Retention & Activation Manager
SERGIC Digital Marketing Manager
Essilor International Consumer Marketing and CRM Manager
Nexity Chief Data Officer
PETIT BATEAU Digital Manager
PETIT BATEAU Omnicanal Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Lactalis LNUF Marques Digital Director
ALINEA E Marketing Manager
PSA Groupe Digital Coach for Comex
Reed Midem Head of Digital Marketing
Roche Head of Digital & Customer Engagement
Française Des Jeux Chief Data Officer
Boulanger Head of Social Media
Éditions Lefebvre Sarrut Head of European Digital Solutions
Editis Traffic & Digital Manager
Back Market Process Manager
Sambre Avesnois Immobilier Digital Strategy Manager
BOURSORAMA Marketing Anticipation Director
Rémy Cointreau App & Digital Project Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Socomec Digital Marketing Director
CLS Remy Cointreau Chief Technology Officer /CTO
Back Market Social Network Coordinator
Française des Jeux Data Management & Ethics
OUI.sncf Head of Data Governance - Chief Data officer
SNCF Analytics & Customer Knowledge Manager
BABILOU GROUPE CRM Web & Marketing Director
Carrefour Digital Transformation Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
FRANCE TELEVISIONS Technical and Digital Director
LEGRAND Digital manager
L'Oréal Global Analytics Manager - CDO Team
Aigle Azur E-Commerce Manager
SARENZA Chief Customer Officer
Groupe Avril Digital Innovation Lead IT
Renault Customer Experience & Analytics Manager
Printemps Chief Marketing and Communication Officer
GROUPE BARRIERE Chief CRM and E Commerce Officer
Schneider Electric Global Ecommerce Marketing Leader
OGF Digital & Omnicanal Director
Total Wash Digital & Strategy Director
Solvay Head of Digital studios Europe Asia & Americas
LEGRAND Head of Digital
Orpi Manager Data & Analytics
HARMONIE MUTUELLE Customer Interactions Manager
BOURSORAMA Customer Marketing Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Dixons Carphone Marketing Technology Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Aviva France Customer Analytics Director
E-Commerce Nation Marketing Manager / Head of event partnerships
Universal Music France Director of Media & Market Research
BABBEL Country Manager - Western Europe
CONFORAMA User Experience Director
SOCIETE GENERALE Data Driven Marketing Manager
Louvre Hotels Group Head of BI & CRM
BONPOINT Worldwide CRM Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
Decathlon Digital Communication Leader
Bonduelle Europe Long Life Digital Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
UGC Marketing Digital and Customer experience director
pfizer MCC & Insight Director
La Poste Director of the Client Knowledge Program
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Cartier Ecommerce Traffic & CRM Coordinator
La Poste Transformation & Anticipation Director
Carlsberg Group Kronenbourg Digital Product Manager
Renault Digital Director
Orange Digital Marketing Director
HAGER Digital Factory Group Director
KLEPIERRE Social & Retailers synergies Marketing Manager
ARTE CRM Manager
Lagardere Active Digital CTO
edeXa AG CMO
Siblu Villages Digital Marketing Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Fashion Data DMP Leader
RCI Head of Digital
La Compagnie du Lit Ecommerce Director
La Française Group Head of Marketing Digital & Clusters Development
Air France KLM Customer Insights & Analytics
BPCE Head of Acquisition Online
Orange France Chief Communication & Data Officer
Groupe Monte-Carlo SBM Conversion Rate Manager
Natixis Head of Communication @ DOSI
Sacem Deputy Director of Marketing Digital Transformation & CRM
Aviva France Digital Manager
La Mutuelle Générale Digital Project Leader
Auchan Retail International Chief Data Officer
LesFurets.com Head of Acquisition
INTERMARCHE Customer Relations Manager
TARKETT Web platform specialist - Masterdata EMEA
Compagnie des Alpes Digital Performance Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Parfums Christian Dior Digital Innovation
SPB Group Marketing Director
AUCHAN Digital & E-commerce Director
Christian Dior Couture E-Commerce Performance Marketing Manager
GROUPON Business Development & Communication Director
SAINT-GOBAIN Head of Digital & e-Reputation
Distingo (PSA Banque) Digital CRM and Communication Manager
McFIT Head of Content and Social Media
Louvre Hotels Group Chief Information Officer
Aviva Vie Marketing Analytics Manager
Dott.pt CEO
Groupe LA POSTE Customer Knowledge Program Change Director
Banque PSA Finance VP Digital Banking
Warner Music France Head of CRM & Digital Marketing
L'Occitane International e-Commerce Manager
Zava CCO Zava
Louvre Hotels Group Transversal & Digital Programs Manager
LVMH Digital Transformation Senior Manager
Compagnie des Alpes IT - Head of Digital
Suez Group Digital Project Leader
FRANCE TELEVISIONS Chief Marketing & Data Officer
Beko France Digital Marketing Manager
IGN Transformation Business Manager
Lulli Marketing Director
LONGCHAMP Omnichannel & Media Marketing Director
Banque Casino Innovation Director
ANTALIS Digital Content & Social Marketing Manager
20 MINUTES FRANCE Digital Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
SAMSONITE E-Commerce Director
Mondadori France Product & Innovation Director
seloger.com Head of Advertising
TOTAL LUBMARINE Customer Experience Officer
Planetmedia Marketing Audience Director
Sazka a.s. Senior Web Analyst
IT-CE Data Architect manager
Orange Customer Strategy and Data Director
effiCity CTO
Blizzard Entertainment Director of Social Media & Publications
SOCIETE GENERALE Web Analytics Manager
Editis Customer Knowledge Director
Cartier EU Ecommerce Business Development Manager
Richemont International CRM Manager
MAISONS DU MONDE Data Group Director
DEVRED CRM / Multichannel Campaign Manager
Danone Group Global Media and Digital Manager
Crédit Agricole SA Group Head of Digital Marketing
SFR Head of digital & e-commerce
Renault Data CRM Social Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
VOYAGES SNCF Digital Customer Journey Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Vodafone UK Head of Performance Marketing
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
SFR Digital Director
BOSCH Digital Marketing Manager
FBD International Digital & E-Commerce Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
SOCIETE GENERALE Insurance International Partnerships & Business Development
AXA France Digital Factory Manager
SFR Medias Digital Marketing Director
Panorabanques Managing Director
EUROP ASSISTANCE Chief Digital Officer CDO
ACCOR Head of CRM Insights & Data Management
Melvin & Hamilton Digital SAS Growth Strategy Manager
GIE AXA Digital & Media Ecosystem Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Sony Digital & CRM Manager
Euromaster Director of Digital Europe
BPCE Information Systems Architect
French bee Chief Commercial Marketing & Digital Officer
audibene GmbH Head of Product Optimization
MACIF Digital Product Manager
LEGRAND Digital Marketing Manager
FRANCE GALOP Marketing & Sales Director
HSBC CRM & e-CRM Director
Orpi Digital & CRM Manager
TOUPRET Customer Communication, Digital & Marketing Manager
Marketing Magazine Journalist
Easyvoyage - Webedia Deputy Marketing Manager
CHANEL Digital data manager
Apax Partners Chief Digital Officer
PSG Head of CRM & Data
Éditions Lefebvre Sarrut Chief Data Officer
Allopneus Head of UX
Gamm vert E commerce Manager
Hanes E shop Manager
Orange Head of Data & Omnichannel Analytics
Fashion Data Customer Leader
PSA Data & Performance Manager
Nexity Head of new digital projects
Flixbus Data Scientist
home24 Marketing Director
MISTERTEMP Chief Marketing Officer CMO
LCL CRM Manager
hw&h Avocats & Rechtsanwälte Counsel
Socomec Digital Manager
Neopost Head of Marketing Web team
Pontem Chief Marketing Officer CMO
LVMH Global Partnerships Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
CNFPT Communications Deputy Director
Kering Digital Media Senior Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Xylem water solutions Demand Generation Manager Europe
Auchan Retail International Corporate Digital Director
Compagnie des Alpes CRM & Digital Manager
CDISCOUNT Traffic Acquisition Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
GROUPE RETIF Chief MarketPlace Officer
GAMELOFT Marketing Manager
Label Emmaüs CEO
La poste Chief Marketing Officer CMO
Orange Head of Data for Products & Services
OGF Aquisition & CRM manager
DHL Express Global Digital Marketing Manager
L'Occitane Ecommerce Data Manager
LafargeHolcim Digital Projects Director
Renault Digital Business Program Manager
FlixBus Web Analyst
EUROP ASSISTANCE Holding Head of Group ICT Procurement
NUXE UK Digital Marketing Manager
La Française Deputy Managing Director Moniwan
La Française Group Senior Social and Content Manager
MAIF Program Data Director
Largus Digital Marketing Director
La Poste Marketing Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Carlsberg Group Kronenbourg Digital Manager
20 MINUTES FRANCE Managing Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Bosch Key Account Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
BMW France Chief Data & Digital Officer CDO
Lapeyre Head of Digital IT
OGF Digital Marketing Manager
Groupe Quartus Digital Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
La Banque Postale Digital Acquisition et eCRM Manager
Richemont Holding France Project Manager / Sales Manager
Sisley Digital Media Manager Europe
French bee Product Owner
AXA Partners Head of Marketing and Distribution
Back Market Head of Customer Care
Aviva Digital Program Manager
L'Oréal Precision Advertising - CDO Team
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Transdev Groupe Sales & Marketing Director
Fashion3 - Jules Chief Executive Officer
TOUPRET Marketing & Digital Director
BYmyCAR Head of E-business
Solvay Digital Transformation Director
ACCOR Digital Advertising manager
MACSF IT Manager - Customer Tools and Data Domain
REXEL Marketing and Sales Solution Owner
Microsoft Senior Digital & Social Manager
Meteo-France Deputy Director Marketing
IT-CE Architect and Innovation Technology
Sephora Head of IT Customer Experience
Kering Ecommerce Manager
SNCF Senior Web analyst & Data Advisor
Car&Boat Media Emailing and loyalty manager
Danone Head of Consumer Relations
Groupe SeLoger Performance Analytics Manager
KLEPIERRE Digital Marketing & Innovation
LVMH E-Commerce Optimization & Acquisition manager
CARMA Digital Manager
Remy cointreau Global IT Digital Manager
Orange Digital Media & Business Acquisition Director
Stanley Black & Decker Marketing Analyst France
VeryChic Accorhotels Group Head of Data & CRM
Wonga Marketing and Comms Director
METRON Head of Marketing
SERGIC Chief Marketing and Innovation Officer
Nestlé Waters HQ Global eBusiness Lead
Natixis Digital Project Director
L'Exception DGA
FRANCE TELEVISIONS Data Projects Manager
ALLIANZ IARD Digital Product Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Weber Stephen Products EMEA GmbH Head of Digital
SNCF Mission Director Digital Design
MACSF MOA and Multichannel Campaign Manager
La Poste Business Development Director
ORANGE B2B Chief Digital Officer
Digit RE Group Digital Director
La Poste Telecom & Digital Strategy Director
OVH Digital Analyst Manager
SOCIETE GENERALE CIB Chief Digital Officer
OUI.sncf Digital Analytics manager
La Poste Head of Customer Relationship Operations
HOLDING LVMH SIEGE Partnerships Manager
Visilab CRM Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Planet Cards GmbH Managing Director
RAJA Ecommerce IT Manager
Michelin Media and B2C Data Global Director
LesFurets.com Head of Data
Bic Ecommerce Director
Crédit Agricole SA CRM Program Manager
E.LECLERC Acquistion & Data Manager
Axel Springer Group Transformation Officer
HP Digital Marketing Program Manager
Cheerz Chief Revenue Officer
HP Digital Manager Europe
Decathlon Product Manager Communication & Digital Marketing
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Juwelo Country Manager France
Thalys International Digital Delegate Director
MetLife Head of Direct and Digital - EMEA
Adecco Group France Digital Factory & Lab Manager
Aéroports de Paris eCommerce Manager
ratp Chief Marketing Officer CMO
20 MINUTES FRANCE Chief Information Officer
Editions Amaury Senior Adviser to the CEO
La Compagnie du Lit CMO
BABBEL Head of Partnerships
GENERALI FRANCE Product Manager Mobile Experience
CDISCOUNT Data Director
Heineken Martech Manager
CAUDALIE Chief Digital Officer CDO
Maliterie.com Head of Marketing
Back Market Head of Processes & New Services
Cellnovo Group Director of Digital Marketing & Communications
Journal du Net Journalist
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
APRIL Project Manager / Sales Manager / Scrum Master
FORBO FLOORING SYSTEMS Marketing Director South Countries
AUCHAN Customer Transformation &Innovation Director
Cartier EU Digital Marketing & Conversion Specialist
TARKETT Digital Platform Lead
Milleis Banque Head of Digital Channel development
BOUYGUES TELECOM Innovation Digital Manager
Nutrition & Santé International Digital Director
Danone Digital & Media Manager
COLAS Head of Digital Project Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
FlixBus Senior Web Analyst
Thalys International Web Traffic Coordinator
Groupe Mutuel Head of Digital Marketing
Carmila Chief Marketing & Digital Officer CMDO
MONOPRIX ONLINE Operation Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BNP PARIBAS CARDIF Editorial Manager
Digit RE Group President de DigitRE Group
ONEY BANK Acquisition Manager
CEWE Head of e-Commerce & IT
Galeries Lafayette Customer Knowledge Director
SFR Head of Customer Care
Transdev Group Group Customer Director
Auchan Retail International Group Chief Digital Officer
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Orange Corporate Vice President Customer Information & Personalization
BNP Paribas Digital Manager - Agile Coach
AIR FRANCE Esales Analysts Team Leader
Babilou Group CTO
TF1 Head of Data Web-Analytics and Digital Marketing
APAVE Group Marketing Director
KLEPIERRE New Business Director
LABORATOIRE NUXE Digital Activity Director
Mondadori Digital Director
TARKETT Director Web Customer Platform
Meliá Hotels International Head of Global Social Media
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
French bee Web Manager
FnacDarty Head of Professional Division
Saur Group Senior open innovation manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
SMALLABLE Head of Global Marketing
L'Occitane En Provence Head of Digital Project Management Team
PSA GROUP Director of the Program Smart Services
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
BMW France Digital Strategy Manager
PIERRE FABRE International Digital Marketing Manager
Banque BCP - Groupe BPCE Marketing Manager
Schneider Electric Growth Hacker
Christian Dior Couture Digital Services Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director