Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
INTERMARCHE Customer Relations Manager
Nexity Head of new digital projects
PSA Data & Performance Manager
Mondadori Digital Director
HP Digital Marketing Program Manager
GAMELOFT Marketing Manager
Groupe LA POSTE Customer Knowledge Program Change Director
La Mutuelle Générale Digital Project Leader
GROUPE BARRIERE Chief CRM and E Commerce Officer
La Redoute Web Analyst Traffic
GROUPON Business Development & Communication Director
LesFurets.com Head of Data
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Solvay Digital Transformation Director
SERGIC Digital Marketing Manager
Neopost Head of Marketing Web team
PSA Groupe Digital Coach for Comex
FRANCE GALOP Marketing & Sales Director
Maliterie.com Head of Marketing
BOSCH Digital Marketing Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Lulli Marketing Director
PIERRE FABRE International Digital Marketing Manager
Thalys International Digital Delegate Director
PROWEBCE BtoBtoC & Sales Manager
SNCF Analytics & Customer Knowledge Manager
BABBEL Head of Partnerships
Flixbus Data Scientist
Pumpkin App Retention & Activation Manager
La Française Group Head of Marketing Digital & Clusters Development
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
CONFORAMA User Experience Director
LVMH Digital Transformation Senior Manager
Weber Stephen Products EMEA GmbH Head of Digital
GIE AXA Digital & Media Ecosystem Manager
AUCHAN Digital & E-commerce Director
Kering Digital Media Senior Manager
BNP Paribas Digital Manager - Agile Coach
Juwelo Country Manager France
La Compagnie du Lit Ecommerce Director
FlixBus Web Analyst
AG2R LA MONDIALE MATMUT Customer Marketing Director
BABILOU GROUPE CRM Web & Marketing Director
OGF Aquisition & CRM manager
Nexity Chief Data Officer
L'Oréal Precision Advertising - CDO Team
Aviva Digital Program Manager
HARMONIE MUTUELLE Customer Interactions Manager
ANTALIS Digital Content & Social Marketing Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Groupe ARGUS Deputy General Manager
HSBC CRM & e-CRM Director
Beko France Digital Marketing Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
KLEPIERRE Social & Retailers synergies Marketing Manager
APRIL Project Manager / Sales Manager / Scrum Master
LVMH Global Partnerships Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Meteo-France Deputy Director Marketing
REED EXPOSITIONS FRANCE Head of Digital
LVMH Global Partnerships Director
Remy cointreau Global IT Digital Manager
Banque PSA Finance VP Digital Banking
Groupe Pichet Director of Customer Experience
MAISONS DU MONDE Data engineer
Digit RE Group Digital Director
Louvre Hotels Group Head of BI & CRM
FBD International Digital & E-Commerce Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Compagnie des Alpes CRM & Digital Manager
ALINEA E Marketing Manager
FnacDarty Head of Professional Division
LafargeHolcim Digital Projects Director
Schneider Electric Growth Hacker
GROUPE INSEEC U. Group Digital Marketing Manager
ALLIANZ IARD Digital Product Manager
Arkema Data Manager
CANAL PLUS E-Shop Manager
Engie BtoB France Social Business Manager
La Poste Digital Branch MOA Strategic Director
Hanes E shop Manager
Sodexo benefits and rewards Digital Marketing Lead
Edenred User Monetization Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
AXA France Brand and Content Factory Manager
Aviva Vie Marketing Analytics Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
OUI.sncf Head of Data Governance - Chief Data officer
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Lactalis LNUF Marques Digital Director
QOBUZ Chief Executive Officer CEO
Aviva France Customer Analytics Director
EUROP ASSISTANCE Chief Digital Officer CDO
OUI.sncf Digital Analytics manager
Transdev Group Group Customer Director
RAJA Ecommerce IT Manager
Carlsberg Group Kronenbourg Digital Product Manager
Orpi Manager Data & Analytics
home24 Marketing Director
L'Occitane International e-Commerce Manager
Mgen Strategy Director
Babilou Group CTO
audibene GmbH Head of Product Optimization
PSG Head of CRM & Data
PixMyCar Chief Marketing Officer
Roche Head of Digital & Customer Engagement
Adecco Group France Digital Factory & Lab Manager
Éditions Lefebvre Sarrut Chief Data Officer
Nutrition & Santé International Digital Director
LesFurets.com Head of Acquisition
Ontex Global Little Big Change Head or Marketing e-commerce
Wonga Marketing and Comms Director
Suez Group Digital Project Leader
SAMSONITE E-Commerce Director
Richemont International CRM Manager
Dott.pt CEO
Orange Digital Marketing Director
Editis eBusiness & Innovation Project Manager
Happ-e by ENGIE Customer Client manager
Orange Head of Data & Omnichannel Analytics
Lagardere Active Digital CTO
Yves Rocher DMP Manager
BPCE Information Systems Architect
Auchan Retail International Group Chief Digital Officer
BMW France Chief Data & Digital Officer CDO
pfizer MCC & Insight Director
Back Market Head of Customer Care
TOUPRET Customer Communication, Digital & Marketing Manager
AUCHAN Customer Transformation &Innovation Director
Parfums Christian Dior Digital Innovation
Gamm vert E commerce Manager
Decathlon Digital Communication Leader
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
HAGER Digital Factory Group Director
Carmila Chief Marketing & Digital Officer CMDO
Louvre Hotels Group Transversal & Digital Programs Manager
BOURSORAMA Customer Marketing Director
RATP group CRM / Loyalty Manager
Weber Digital Marketing Manager EMEA
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
FlixBus Senior Web Analyst
CLS Remy Cointreau Chief Technology Officer /CTO
McFIT Head of Content and Social Media
IGN Transformation Business Manager
CAUDALIE Chief Digital Officer CDO
Boardriders Inc. VP Global IT Omni-channel & Digital
Pierre & Vacances Center Parcs Group Chief Product Officer
Renault Digital Director
GENERALI FRANCE Product Manager Mobile Experience
BPCE Head of Acquisition Online
AIR FRANCE Esales Analysts Team Leader
Disney Manager Digital guest Experience
Transdev Head of CRM and Digital Marketing
Danone Head of Consumer Relations
Allianz Worldwide Partners Head of Direct Business & Digital - France
MSC Cruises Global Digital Marketing Manager
SMALLABLE Head of Global Marketing
SOCIETE GENERALE CIB Chief Digital Officer
French bee Chief Commercial Marketing & Digital Officer
Schneider Electric Global Ecommerce Marketing Leader
N26 Brand Marketing Lead
BNP PARIBAS CARDIF Editorial Manager
COLAS Head of Digital Project Manager
Mondadori France Product & Innovation Director
Carlsberg Group Kronenbourg Digital Manager
Dixons Carphone Marketing Technology Manager
GMF Digital Media Manager
Fashion Data Customer Leader
CHANEL Digital data manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Orange Digital Media & Business Acquisition Director
LEGRAND Digital Marketing Manager
PETIT BATEAU Omnicanal Manager
Siblu Villages Digital Marketing Director
Meliá Hotels International Head of Global Social Media
KLEPIERRE New Business Director
SAINT-GOBAIN Head of Digital & e-Reputation
Sazka a.s. Senior Web Analyst
MSC Cruises Global Media Manager
SPB Group Marketing Director
EASYPARAPHARMACIE General Manager
La Compagnie du Lit CMO
Reed Midem Head of Digital Marketing
METRON Head of Marketing
DIOR International CRM Project Director
SFR Head of digital & e-commerce
Française Des Jeux Chief Data Officer
Les Cinémas Pathé Gaumont Chief Digital Officer
Renault Digital Business Program Manager
HSBC Head of Digital Products & Experience
MACIF Digital Product Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
TF1 Head of Data Web-Analytics and Digital Marketing
edeXa AG CMO
SOCIETE GENERALE Data Driven Marketing Manager
Compagnie des Alpes Digital Performance Manager
Renault Digital Product Owner - Offline Conversion
La poste Chief Marketing Officer CMO
Blizzard Entertainment Director of Social Media & Publications
Vodafone UK Head of Performance Marketing
Groupe Quartus Digital Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
RCI Head of Digital
Warner Music France Head of CRM & Digital Marketing
EUROPAGES-WLW COO
TOTAL LUBMARINE Customer Experience Officer
SPORT1 GmbH COO Digital
effiCity CTO
Natixis Digital Project Director
Arkema Global Digital Marketing Manager
CARMA Digital Manager
Thalys International Web Traffic Coordinator
Sony Digital & CRM Manager
French bee Web Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
ONEY BANK Acquisition Manager
Crédit Agricole SA CRM Program Manager
audibene GmbH Product Manager Marketing Technologies
ANTALIS Group Director Digital Transformation & Marketing Services
Orange Head of Analytics
Printemps Chief Marketing and Communication Officer
Car&Boat Media Emailing and loyalty manager
La Poste Business Development Director
Stanley Black & Decker Marketing Analyst France
20 MINUTES FRANCE Digital Manager
Socomec Digital Manager
NUXE UK Digital Marketing Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Natixis Head of Communication @ DOSI
Back Market Social Network Coordinator
MAISONS DU MONDE Data Group Director
Bonduelle Europe Long Life Digital Manager
DEVRED CRM / Multichannel Campaign Manager
La Poste Marketing Director
Microsoft Senior Digital & Social Manager
Jardiland Change Manager - Innovation
PIERRE FABRE Digital Media Manager
Editis Traffic & Digital Manager
ACCOR Digital Advertising manager
TF1 AdTech Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
20 MINUTES FRANCE Chief Information Officer
MACIF Product Owner Macif.fr
Boulanger Head of Social Media
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Apax Partners Chief Digital Officer
Christian Dior Couture Digital Services Manager
Zava CCO Zava
hw&h Avocats & Rechtsanwälte Partner
BABBEL Principal Marketing Platforms Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Air Liquide Head of Digital marketing and customer communication - South Western Europe
MAIF Program Data Director
BPCE Digital Data Manager
VOYAGES SNCF Digital Customer Journey Manager
Cartier Ecommerce Traffic & CRM Coordinator
Heineken Martech Manager
LVMH E-Commerce Optimization & Acquisition manager
BATIWEB GROUP Marketing Director
FRANCE TELEVISIONS Data Projects Manager
E.LECLERC Acquistion & Data Manager
HP Digital Manager Europe
MetLife Head of Direct and Digital - EMEA
MISTERTEMP Chief Marketing Officer CMO
Essilor International Consumer Marketing and CRM Manager
UGC Marketing Digital and Customer experience director
MAISONS DU MONDE CISO & Head Digital Workplace
GROUPE RETIF Chief MarketPlace Officer
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
L'Occitane Trade Marketing Coordinator
PIXMANIA COO
Bosch Key Account Manager
Universal Music France Director of Media & Market Research
Groupe Avril Digital Innovation Lead IT
SFR Digital Director
CDISCOUNT Responsible for data projects and loyalty channels
Axel Springer Group Transformation Officer
MAISONS DU MONDE Data Manager
OGF Digital & Omnicanal Director
TARKETT Digital Platform Lead
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
FRANCE TELEVISIONS Technical and Digital Director
PETIT BATEAU Digital Manager
Pontem Chief Marketing Officer CMO
Christian Dior Couture E-Commerce Performance Marketing Manager
Sisley Digital Media Manager Europe
Alinéa Customer Animation Manager
SOCIETE GENERALE Web Analytics Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
DHL Express Digital Marketing Manager
Banque BCP - Groupe BPCE Marketing Manager
OGF Digital Marketing Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Richemont Holding France Project Manager / Sales Manager
ARTE CRM Manager
DHL Express Global Digital Marketing Manager
Air France KLM Customer Insights & Analytics
BYmyCAR Head of E-business
Michelin Media and B2C Data Global Director
Editions Amaury Senior Adviser to the CEO
Allopneus Head of UX
Cheerz Chief Revenue Officer
GROUPE ROCHER Data, BI, CRM Director
La Poste Telecom & Digital Strategy Director
Xylem water solutions Demand Generation Manager Europe
Fashion3 - Jules Chief Executive Officer
Largus Digital Marketing Director
Mutual Benefits Managing Partner
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
TARKETT Director Web Customer Platform
Journal du Net Journalist
Saur Group Senior open innovation manager
La Française Group Senior Social and Content Manager
AXA Partners Head of Marketing and Distribution
CEWE Head of e-Commerce & IT
Marketing Magazine Journalist
Planetmedia Marketing Audience Director
Total Wash Digital & Strategy Director
L'Exception DGA
Easyvoyage - Webedia Deputy Marketing Manager
eDreams Odigeo Head of Programmatic and Data Sales
Renault Customer Experience & Analytics Manager
Groupe SeLoger Performance Analytics Manager
Back Market Process Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Renault Data CRM Social Director
GROUPE INSEEC U. Acquisition Manager
ONEY BANK Data & Analytics Manager
Orange Head of Data for Products & Services
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Orpi Digital & CRM Manager
Cegedim Insurance Solutions Digital Marketing Manager
CDISCOUNT Data Director
Auchan Retail International Chief Data Officer
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SNCF Mission Director Digital Design
BOURSORAMA Marketing Anticipation Director
Sambre Avesnois Immobilier Digital Strategy Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Marignan Digital Manager
Orange France Chief Communication & Data Officer
Pierre & Vacances Center Parcs Group Webanalytics Manager
UPSA Head of Digital Marketing
Carrefour Digital Transformation Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Easyvoyage - Webedia Acquisition & Monetisation Manager
SNCF Senior Web analyst & Data Advisor
Fashion Data DMP Leader
Label Emmaüs CEO
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
LCL CRM Manager
French bee Product Owner
Banque Casino Innovation Director
Groupe Mutuel Head of Digital Marketing
Euromaster Director of Digital Europe
KLEPIERRE Digital Marketing & Innovation
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
LABORATOIRE NUXE Digital Activity Director
Aigle Azur E-Commerce Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Aviva France Digital Manager
Française des Jeux Data Management & Ethics
Nutrition et Santé E-Commerce Business Developer
REXEL Marketing and Sales Solution Owner
OVH Digital Analyst Manager
Cartier EU Digital Marketing & Conversion Specialist
Panorabanques Managing Director
Lapeyre Head of Digital IT
CAUDALIE Head of Ecommerce & Digital North Europe
Digit RE Group President de DigitRE Group
Cartier EU Ecommerce Business Development Manager
Amorelie Senior Product Manager
LEGRAND Head of Digital
Showroomprive VP New Business - Travel
La Française Group Director of Communication and Digital
FRANCE TELEVISIONS Chief Marketing & Data Officer
BOUYGUES TELECOM Innovation Digital Manager
HOLDING LVMH SIEGE Partnerships Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Cellnovo Group Director of Digital Marketing & Communications
Rémy Cointreau App & Digital Project Manager
CONFORAMA UX Manager
FRANCE GALOP Digital Team Manager
Planet Cards GmbH Managing Director
Solvay Head of Digital studios Europe Asia & Americas
Orange Online Director
Compagnie des Alpes IT - Head of Digital
Aéroports de Paris eCommerce Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Telefonica Data Innovation Senior Manager
TOUPRET Marketing & Digital Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Danone Digital & Media Manager
MONOPRIX ONLINE Operation Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
20 MINUTES FRANCE Managing Director
Orange Social Data Director
L'Oréal Global Analytics Manager - CDO Team
La Banque Postale Digital Acquisition et eCRM Manager
Orange Customer Strategy and Data Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
Editis Customer Knowledge Director
IT-CE Architect and Innovation Technology
L'Occitane En Provence Head of Digital Project Management Team
SFR Head of Customer Care
Axel Springer SE Senior Product Manager Data
BABBEL Country Manager - Western Europe
ratp Chief Marketing Officer CMO
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
L'Occitane Ecommerce Data Manager
MACSF MOA and Multichannel Campaign Manager
La Française Deputy Managing Director Moniwan
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
IT-CE Data Architect manager
INTERMARCHE Performance & Data Manager
CENTER PARCS SEA Manager
Aéroports de Paris Head of Data & Analytics
Aviva Product Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
E-Commerce Nation Marketing Manager / Head of event partnerships
CNFPT Communications Deputy Director
PSA GROUP Director of the Program Smart Services
Crédit Agricole SA Group Head of Digital Marketing
SUEZ Head of Digital Marketing and Customer Experience
Auchan Retail International Corporate Digital Director
CDISCOUNT Traffic Acquisition Manager
Louvre Hotels Group Chief Information Officer
La Poste Transformation & Anticipation Director
La Poste Director of the Client Knowledge Program
Back Market Head of Processes & New Services
Transdev Groupe Sales & Marketing Director
PEUGEOT Head of CX
MACSF IT Manager - Customer Tools and Data Domain
SERGIC Chief Marketing and Innovation Officer
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
AXA France Digital Factory Manager
ORANGE B2B Chief Digital Officer
VeryChic Accorhotels Group Head of Data & CRM
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Visilab CRM Manager
Danone Group Global Media and Digital Manager
ONEY BANK Digital Marketing Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Melvin & Hamilton Digital SAS Growth Strategy Manager
Socomec Digital Marketing Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
LONGCHAMP Omnichannel & Media Marketing Director
Kering Ecommerce Manager
TARKETT Web platform specialist - Masterdata EMEA
BMW France Digital Strategy Manager
Sephora Head of IT Customer Experience
BMW France CRM Data Manager
ALINEA Head of CRM
Microsoft Marketing & Communication Manager
Decathlon Product Manager Communication & Digital Marketing
APAVE Group Marketing Director
Milleis Banque Head of Digital Channel development
seloger.com Head of Advertising
Nestlé Waters HQ Global eBusiness Lead
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
ACCOR Head of CRM Insights & Data Management
Essilor International Head of Marketing North Africa
LEGRAND Digital manager
Bic Ecommerce Director
SFR Medias Digital Marketing Director
SAINT-GOBAIN Global Social Media Director
RENAULT Head of Prospective & Digital Innovation
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
SARENZA Chief Customer Officer
AG2R LA MONDIALE Digital Customer & Digital Services Director
American Express Digital Director
Ekwateur Digital Marketing Manager
La Poste Head of Customer Relationship Operations
hw&h Avocats & Rechtsanwälte Counsel
Orange Corporate Vice President Customer Information & Personalization
Galeries Lafayette Customer Knowledge Director
BONPOINT Worldwide CRM Manager