Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
OUI.sncf Digital Analytics manager
Essilor International Consumer Marketing and CRM Manager
PETIT BATEAU Omnicanal Manager
LEGRAND Digital Marketing Manager
Lulli Marketing Director
Allopneus Head of UX
MACIF Product Owner Macif.fr
La poste Chief Marketing Officer CMO
BPCE Head of Acquisition Online
Stanley Black & Decker Marketing Analyst France
Pierre & Vacances Center Parcs Group Chief Product Officer
METRON Head of Marketing
PETIT BATEAU Digital Manager
NUXE UK Digital Marketing Manager
FlixBus Senior Web Analyst
BMW France CRM Data Manager
LVMH E-Commerce Optimization & Acquisition manager
L'Oréal Precision Advertising - CDO Team
Marketing Magazine Journalist
Sambre Avesnois Immobilier Digital Strategy Manager
Transdev Group Group Customer Director
CAUDALIE Chief Digital Officer CDO
Orange Social Data Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Euromaster Director of Digital Europe
LONGCHAMP Omnichannel & Media Marketing Director
HP Digital Marketing Program Manager
Socomec Digital Manager
Vodafone UK Head of Performance Marketing
Back Market Head of Processes & New Services
DHL Express Global Digital Marketing Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
UPSA Head of Digital Marketing
GIE AXA Digital & Media Ecosystem Manager
CNFPT Communications Deputy Director
HSBC CRM & e-CRM Director
LEGRAND Head of Digital
BPCE Digital Data Manager
MACSF IT Manager - Customer Tools and Data Domain
CDISCOUNT Responsible for data projects and loyalty channels
Auchan Retail International Corporate Digital Director
IGN Transformation Business Manager
PROWEBCE BtoBtoC & Sales Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
audibene GmbH Head of Product Optimization
FRANCE TELEVISIONS Technical and Digital Director
Groupe SeLoger Performance Analytics Manager
Xylem water solutions Demand Generation Manager Europe
CDISCOUNT Data Director
AIR FRANCE Esales Analysts Team Leader
Editis eBusiness & Innovation Project Manager
OGF Digital & Omnicanal Director
ALLIANZ IARD Digital Product Manager
SNCF Senior Web analyst & Data Advisor
SOCIETE GENERALE CIB Chief Digital Officer
BOURSORAMA Marketing Anticipation Director
Orange Digital Marketing Director
PixMyCar Chief Marketing Officer
Microsoft Senior Digital & Social Manager
PIERRE FABRE International Digital Marketing Manager
Bosch Key Account Manager
CDISCOUNT Traffic Acquisition Manager
Sazka a.s. Senior Web Analyst
Thalys International Web Traffic Coordinator
Orange Digital Media & Business Acquisition Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
FRANCE GALOP Marketing & Sales Director
La Compagnie du Lit CMO
Nexity Head of new digital projects
Essilor International Head of Marketing North Africa
Editions Amaury Senior Adviser to the CEO
TF1 Head of Data Web-Analytics and Digital Marketing
Neopost Head of Marketing Web team
MetLife Head of Direct and Digital - EMEA
Éditions Lefebvre Sarrut Chief Data Officer
Danone Group Global Media and Digital Manager
Aviva France Digital Manager
Transdev Head of CRM and Digital Marketing
Compagnie des Alpes Digital Performance Manager
OGF Digital Marketing Manager
Marignan Digital Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
GMF Digital Media Manager
IT-CE Data Architect manager
Nutrition & Santé International Digital Director
Cartier Ecommerce Traffic & CRM Coordinator
LVMH Global Partnerships Director
FRANCE TELEVISIONS Data Projects Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
BABBEL Country Manager - Western Europe
Renault Digital Director
RATP group CRM / Loyalty Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
HSBC Head of Digital Products & Experience
MONOPRIX ONLINE Operation Director
GROUPON Business Development & Communication Director
Orange Head of Analytics
COLAS Head of Digital Project Manager
BOURSORAMA Customer Marketing Director
Banque Casino Innovation Director
Aviva France Customer Analytics Director
Planet Cards GmbH Managing Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
APAVE Group Marketing Director
SAINT-GOBAIN Head of Digital Marketing & Communication
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Milleis Banque Head of Digital Channel development
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Disney Manager Digital guest Experience
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
LesFurets.com Head of Acquisition
pfizer MCC & Insight Director
CHANEL Digital data manager
MAISONS DU MONDE CISO & Head Digital Workplace
Groupe Pichet Director of Customer Experience
Orange Head of Data for Products & Services
MSC Cruises Global Digital Marketing Manager
Renault Data CRM Social Director
Saur Group Senior open innovation manager
SPORT1 GmbH COO Digital
La Française Group Head of Marketing Digital & Clusters Development
La Poste Digital Branch MOA Strategic Director
Decathlon Digital Communication Leader
CLS Remy Cointreau Chief Technology Officer /CTO
BMW France Digital Strategy Manager
HP Digital Manager Europe
Carlsberg Group Kronenbourg Digital Manager
Zava CCO Zava
AXA France Brand and Content Factory Manager
Galeries Lafayette Customer Knowledge Director
ARTE CRM Manager
Banque PSA Finance VP Digital Banking
Alinéa Customer Animation Manager
ONEY BANK Acquisition Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
LVMH Digital Transformation Senior Manager
Cheerz Chief Revenue Officer
BOSCH Digital Marketing Manager
AUCHAN Customer Transformation &Innovation Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Socomec Digital Marketing Director
KLEPIERRE Social & Retailers synergies Marketing Manager
SFR Digital Director
Bonduelle Europe Long Life Digital Manager
Roche Head of Digital & Customer Engagement
ratp Chief Marketing Officer CMO
Amorelie Senior Product Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Rémy Cointreau App & Digital Project Manager
RAJA Ecommerce IT Manager
SERGIC Chief Marketing and Innovation Officer
Axel Springer SE Senior Product Manager Data
Aviva Digital Program Manager
LEGRAND Digital manager
Microsoft Marketing & Communication Manager
ALINEA E Marketing Manager
Editis Customer Knowledge Director
Happ-e by ENGIE Customer Client manager
PSA Groupe Digital Coach for Comex
Lapeyre Head of Digital IT
McFIT Head of Content and Social Media
AXA Partners Head of Marketing and Distribution
BABBEL Principal Marketing Platforms Manager
OGF Aquisition & CRM manager
ONEY BANK Data & Analytics Manager
French bee Product Owner
Siblu Villages Digital Marketing Director
BPCE Information Systems Architect
Nutrition et Santé E-Commerce Business Developer
Richemont International CRM Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Weber Digital Marketing Manager EMEA
Back Market Social Network Coordinator
Panorabanques Managing Director
Fashion Data Customer Leader
SARENZA Chief Customer Officer
Juwelo Country Manager France
Visilab CRM Manager
Wonga Marketing and Comms Director
Largus Digital Marketing Director
Arkema Data Manager
BOUYGUES TELECOM Innovation Digital Manager
Edenred User Monetization Director
Warner Music France Head of CRM & Digital Marketing
Danone Head of Consumer Relations
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Lactalis LNUF Marques Digital Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Label Emmaüs CEO
Louvre Hotels Group Transversal & Digital Programs Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
La Poste Director of the Client Knowledge Program
SFR Head of Customer Care
La Redoute Web Analyst Traffic
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
ENGIE Happ-e by ENGIE Digital Marketing Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
L'Occitane International e-Commerce Manager
Mgen Strategy Director
Back Market Head of Customer Care
Distingo (PSA Banque) Digital CRM and Communication Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Christian Dior Couture Digital Services Manager
La Mutuelle Générale Digital Project Leader
Journal du Net Journalist
La Poste Transformation & Anticipation Director
Dixons Carphone Marketing Technology Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Natixis Head of Communication @ DOSI
Sony Digital & CRM Manager
AUCHAN Digital & E-commerce Director
home24 Marketing Director
KLEPIERRE Digital Marketing & Innovation
FBD International Digital & E-Commerce Director
Sisley Digital Media Manager Europe
PSA GROUP Director of the Program Smart Services
BNP PARIBAS CARDIF Editorial Manager
Cegedim Insurance Solutions Digital Marketing Manager
Aigle Azur E-Commerce Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
QOBUZ Chief Executive Officer CEO
OVH Digital Analyst Manager
Blizzard Entertainment Director of Social Media & Publications
GROUPE BARRIERE Chief CRM and E Commerce Officer
audibene GmbH Product Manager Marketing Technologies
Orange Customer Strategy and Data Director
APRIL Project Manager / Sales Manager / Scrum Master
French bee Web Manager
La Française Group Director of Communication and Digital
Orpi Manager Data & Analytics
Dott.pt CEO
GROUPE RETIF Chief MarketPlace Officer
AIR FRANCE Head of Media Buying Programmatic & Social Media
ONEY BANK Digital Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
American Express Digital Director
IT-CE Architect and Innovation Technology
OUI.sncf Head of Data Governance - Chief Data officer
Michelin Media and B2C Data Global Director
Decathlon Product Manager Communication & Digital Marketing
PIERRE FABRE Digital Media Manager
MAIF Program Data Director
CARMA Digital Manager
MACSF MOA and Multichannel Campaign Manager
eDreams Odigeo Head of Programmatic and Data Sales
Aéroports de Paris eCommerce Manager
Engie BtoB France Social Business Manager
effiCity CTO
L'Oréal Global Analytics Manager - CDO Team
Crédit Agricole SA Group Head of Digital Marketing
Axel Springer Group Transformation Officer
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Richemont Holding France Project Manager / Sales Manager
Carmila Chief Marketing & Digital Officer CMDO
INTERMARCHE Customer Relations Manager
L'Occitane En Provence Head of Digital Project Management Team
FRANCE GALOP Digital Team Manager
Flixbus Data Scientist
hw&h Avocats & Rechtsanwälte Partner
ANTALIS Group Director Digital Transformation & Marketing Services
Weber Stephen Products EMEA GmbH Head of Digital
GROUPE INSEEC U. Acquisition Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
SAINT-GOBAIN Head of Digital & e-Reputation
Showroomprive VP New Business - Travel
BATIWEB GROUP Marketing Director
TOUPRET Marketing & Digital Director
Suez Group Digital Project Leader
Éditions Lefebvre Sarrut Head of European Digital Solutions
SUEZ Head of Digital Marketing and Customer Experience
DHL Express Digital Marketing Manager
Française des Jeux Data Management & Ethics
La Compagnie du Lit Ecommerce Director
Pontem Chief Marketing Officer CMO
Mutual Benefits Managing Partner
Kering Digital Media Senior Manager
TARKETT Director Web Customer Platform
La Poste Business Development Director
Digit RE Group President de DigitRE Group
Pierre & Vacances Center Parcs Group Webanalytics Manager
Schneider Electric Growth Hacker
VeryChic Accorhotels Group Head of Data & CRM
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Sephora Head of IT Customer Experience
Natixis Digital Project Director
Hanes E shop Manager
SNCF Analytics & Customer Knowledge Manager
Parfums Christian Dior Digital Innovation
seloger.com Head of Advertising
Meteo-France Deputy Director Marketing
Thalys International Digital Delegate Director
LCL CRM Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
La Française Deputy Managing Director Moniwan
Car&Boat Media Emailing and loyalty manager
La Française Group Senior Social and Content Manager
Groupe ARGUS Deputy General Manager
edeXa AG CMO
Cartier EU Digital Marketing & Conversion Specialist
DIOR International CRM Project Director
Cartier EU Ecommerce Business Development Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Aviva Vie Marketing Analytics Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
PSG Head of CRM & Data
TOTAL LUBMARINE Customer Experience Officer
SOCIETE GENERALE Data Driven Marketing Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
HAGER Digital Factory Group Director
INTERMARCHE Performance & Data Manager
Carrefour Digital Transformation Director
L'Exception DGA
ANTALIS Digital Content & Social Marketing Manager
SOCIETE GENERALE Web Analytics Manager
Crédit Agricole SA CRM Program Manager
TOUPRET Customer Communication, Digital & Marketing Manager
FnacDarty Head of Professional Division
FORBO FLOORING SYSTEMS Marketing Director South Countries
Solvay Digital Transformation Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
Yves Rocher DMP Manager
SAMSONITE E-Commerce Director
CANAL PLUS Acquisition & Digital Trafic Manager
Meliá Hotels International Head of Global Social Media
Editis Traffic & Digital Manager
Jardiland Change Manager - Innovation
BYmyCAR Head of E-business
RENAULT Head of Prospective & Digital Innovation
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Orpi Digital & CRM Manager
Danone Digital & Media Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Printemps Chief Marketing and Communication Officer
French bee Chief Commercial Marketing & Digital Officer
SFR Head of digital & e-commerce
BABBEL Head of Partnerships
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Kering Ecommerce Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
HARMONIE MUTUELLE Customer Interactions Manager
Arkema Global Digital Marketing Manager
Cellnovo Group Director of Digital Marketing & Communications
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Ekwateur Digital Marketing Manager
La Poste Telecom & Digital Strategy Director
Digit RE Group Digital Director
20 MINUTES FRANCE Chief Information Officer
Groupe Monte-Carlo SBM Conversion Rate Manager
Apax Partners Chief Digital Officer
GENERALI FRANCE Product Manager Mobile Experience
LVMH Global Partnerships Manager
LesFurets.com Head of Data
Sodexo benefits and rewards Digital Marketing Lead
L'Occitane Trade Marketing Coordinator
GROUPE INSEEC U. Group Digital Marketing Manager
Compagnie des Alpes CRM & Digital Manager
SMALLABLE Head of Global Marketing
La Banque Postale Digital Acquisition et eCRM Manager
Fashion3 - Jules Chief Executive Officer
LafargeHolcim Digital Projects Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Telefonica Data Innovation Senior Manager
SPB Group Marketing Director
TF1 AdTech Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Adecco Group France Digital Factory & Lab Manager
20 MINUTES FRANCE Managing Director
20 MINUTES FRANCE Digital Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Compagnie des Alpes IT - Head of Digital
KLEPIERRE New Business Director
Renault Digital Product Owner - Offline Conversion
Banque BCP - Groupe BPCE Marketing Manager
Auchan Retail International Group Chief Digital Officer
Bic Ecommerce Director
Renault Digital Business Program Manager
MAISONS DU MONDE Data Group Director
ACCOR Head of CRM Insights & Data Management
Babilou Group CTO
MACIF Digital Product Manager
ORANGE B2B Chief Digital Officer
Boulanger Head of Social Media
EUROP ASSISTANCE Chief Digital Officer CDO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Mondadori Digital Director
HOLDING LVMH SIEGE Partnerships Manager
Maliterie.com Head of Marketing
PSA Data & Performance Manager
MISTERTEMP Chief Marketing Officer CMO
CANAL PLUS E-Shop Manager
Renault Customer Experience & Analytics Manager
Planetmedia Marketing Audience Director
TARKETT Web platform specialist - Masterdata EMEA
Lagardere Active Digital CTO
La Poste Head of Customer Relationship Operations
Aéroports de Paris Head of Data & Analytics
LABORATOIRE NUXE Digital Activity Director
BONPOINT Worldwide CRM Manager
CEWE Head of e-Commerce & IT
Heineken Martech Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Orange Online Director
Universal Music France Director of Media & Market Research
REXEL Marketing and Sales Solution Owner
SAINT-GOBAIN Global Social Media Director
MSC Cruises Global Media Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Pumpkin App Retention & Activation Manager
Schneider Electric Global Ecommerce Marketing Leader
Louvre Hotels Group Head of BI & CRM
Reed Midem Head of Digital Marketing
Solvay Head of Digital studios Europe Asia & Americas
VOYAGES SNCF Digital Customer Journey Manager
FlixBus Web Analyst
Air France KLM Customer Insights & Analytics
N26 Brand Marketing Lead
Nestlé Waters HQ Global eBusiness Lead
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Gamm vert E commerce Manager
AXA France Digital Factory Manager
E.LECLERC Acquistion & Data Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Nexity Chief Data Officer
Easyvoyage - Webedia Deputy Marketing Manager
Fashion Data DMP Leader
La Poste Marketing Director
Beko France Digital Marketing Manager
Groupe Quartus Digital Director
RCI Head of Digital
CONFORAMA User Experience Director
Orange Head of Data & Omnichannel Analytics
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Groupe Avril Digital Innovation Lead IT
AG2R LA MONDIALE MATMUT Customer Marketing Director
MAISONS DU MONDE Data engineer
Groupe LA POSTE Customer Knowledge Program Change Director
BABILOU GROUPE CRM Web & Marketing Director
Mondadori France Product & Innovation Director
Française Des Jeux Chief Data Officer
Orange Corporate Vice President Customer Information & Personalization
DEVRED CRM / Multichannel Campaign Manager
SNCF Mission Director Digital Design
Auchan Retail International Chief Data Officer
GAMELOFT Marketing Manager
TARKETT Digital Platform Lead
hw&h Avocats & Rechtsanwälte Counsel
Carlsberg Group Kronenbourg Digital Product Manager
SFR Medias Digital Marketing Director
Remy cointreau Global IT Digital Manager
Orange France Chief Communication & Data Officer
UGC Marketing Digital and Customer experience director
BMW France Chief Data & Digital Officer CDO
L'Occitane Ecommerce Data Manager
Groupe Mutuel Head of Digital Marketing
Aviva Product Manager
BNP Paribas Digital Manager - Agile Coach
Louvre Hotels Group Chief Information Officer
Total Wash Digital & Strategy Director
ACCOR Digital Advertising manager
SERGIC Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
Les Cinémas Pathé Gaumont Chief Digital Officer
ENGIE Director in charge of the Digital Transformation of Global Business Support
Back Market Process Manager