Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SAINT-GOBAIN Head of Digital & e-Reputation
UPSA Head of Digital Marketing
Suez Group Digital Project Leader
LesFurets.com Head of Data
Cellnovo Group Director of Digital Marketing & Communications
Orange Customer Strategy and Data Director
Christian Dior Couture E-Commerce Performance Marketing Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Française des Jeux Data Management & Ethics
Sazka a.s. Senior Web Analyst
ONEY BANK Digital Marketing Manager
FRANCE TELEVISIONS Data Projects Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Arkema Global Digital Marketing Manager
SFR Medias Digital Marketing Director
MAISONS DU MONDE Data Group Director
Bosch Key Account Manager
LVMH Global Partnerships Manager
PIERRE FABRE Digital Media Manager
Transdev Groupe Sales & Marketing Director
Groupe Mutuel Head of Digital Marketing
BOUYGUES TELECOM Innovation Digital Manager
BABBEL Country Manager - Western Europe
TOUPRET Marketing & Digital Director
LONGCHAMP Omnichannel & Media Marketing Director
Back Market Process Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
HARMONIE MUTUELLE Customer Interactions Manager
pfizer MCC & Insight Director
RAJA Ecommerce IT Manager
ONEY BANK Data & Analytics Manager
La Française Group Director of Communication and Digital
ACCOR Digital Advertising manager
HSBC Head of Digital Products & Experience
Cartier Ecommerce Traffic & CRM Coordinator
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Richemont Holding France Project Manager / Sales Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Gamm vert E commerce Manager
MACSF MOA and Multichannel Campaign Manager
HP Digital Marketing Program Manager
Groupe ARGUS Deputy General Manager
KLEPIERRE Digital Marketing & Innovation
LVMH Global Partnerships Director
French bee Product Owner
BOURSORAMA Customer Marketing Director
DEVRED CRM / Multichannel Campaign Manager
LEGRAND Digital Marketing Manager
Compagnie des Alpes IT - Head of Digital
VOYAGES SNCF Digital Customer Journey Manager
HAGER Digital Factory Group Director
TARKETT Digital Platform Lead
L'Occitane En Provence Head of Digital Project Management Team
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
TARKETT Director Web Customer Platform
Orange Head of Data & Omnichannel Analytics
La Poste Head of Customer Relationship Operations
Pierre & Vacances Center Parcs Group Group SEA Manager
SERGIC Digital Marketing Manager
Aviva Vie Marketing Analytics Manager
Total Wash Digital & Strategy Director
Galeries Lafayette Customer Knowledge Director
Microsoft Marketing & Communication Manager
Editis Traffic & Digital Manager
French bee Chief Commercial Marketing & Digital Officer
Sephora Head of IT Customer Experience
Aviva Product Manager
Yves Rocher DMP Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
LEGRAND Head of Digital
Danone Head of Consumer Relations
La poste Chief Marketing Officer CMO
Française Des Jeux Chief Data Officer
Boulanger Head of Social Media
SAMSUNG ELECTRONICS FRANCE Digital Director
Nestlé Waters HQ Global eBusiness Lead
Mgen Strategy Director
SAMSONITE E-Commerce Director
SAINT-GOBAIN Global Social Media Director
MAIF Program Data Director
Bic Ecommerce Director
FRANCE GALOP Marketing & Sales Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
BATIWEB GROUP Marketing Director
DIOR International CRM Project Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
edeXa AG CMO
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Easyvoyage - Webedia Acquisition & Monetisation Manager
SARENZA Chief Customer Officer
Thalys International Web Traffic Coordinator
Fashion Data Customer Leader
Renault Digital Director
ALINEA E Marketing Manager
Neopost Head of Marketing Web team
Reed Midem Head of Digital Marketing
CAUDALIE Chief Digital Officer CDO
BOURSORAMA Marketing Anticipation Director
Editis eBusiness & Innovation Project Manager
Happ-e by ENGIE Customer Client manager
Groupe Avril Digital Innovation Lead IT
BYmyCAR Head of E-business
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Orpi Manager Data & Analytics
Journal du Net Journalist
CHANEL Digital data manager
CDISCOUNT Responsible for data projects and loyalty channels
Milleis Banque Head of Digital Channel development
REED EXPOSITIONS FRANCE Head of Digital
Axel Springer Group Transformation Officer
effiCity CTO
ratp Chief Marketing Officer CMO
Heineken Martech Manager
BMW France Chief Data & Digital Officer CDO
TOUPRET Customer Communication, Digital & Marketing Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Auchan Retail International Corporate Digital Director
Wonga Marketing and Comms Director
Panorabanques Managing Director
SAINT-GOBAIN Head of Digital Marketing & Communication
Remy cointreau Global IT Digital Manager
Apax Partners Chief Digital Officer
Cheerz Chief Revenue Officer
BPCE Head of Acquisition Online
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Decathlon Digital Communication Leader
OGF Aquisition & CRM manager
NUXE UK Digital Marketing Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Allianz Worldwide Partners Head of Direct Business & Digital - France
Transdev Head of CRM and Digital Marketing
Decathlon Product Manager Communication & Digital Marketing
Cegedim Insurance Solutions Digital Marketing Manager
EUROP ASSISTANCE Chief Digital Officer CDO
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Danone Group Global Media and Digital Manager
BABBEL Principal Marketing Platforms Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
La Poste Digital Branch MOA Strategic Director
Lagardere Active Digital CTO
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Cartier EU Digital Marketing & Conversion Specialist
Microsoft Senior Digital & Social Manager
SOCIETE GENERALE Web Analytics Manager
PSA GROUP Director of the Program Smart Services
BNP Paribas Digital Manager - Agile Coach
Rémy Cointreau App & Digital Project Manager
Aviva France Digital Manager
Renault Digital Business Program Manager
EASYPARAPHARMACIE General Manager
Editis Customer Knowledge Director
Jardiland Change Manager - Innovation
Banque BCP - Groupe BPCE Marketing Manager
CANAL PLUS E-Shop Manager
La Compagnie du Lit CMO
Louvre Hotels Group Chief Information Officer
CDISCOUNT Traffic Acquisition Manager
Marketing Magazine Journalist
OVH Digital Analyst Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
American Express Digital Director
Nexity Head of new digital projects
La Poste Telecom & Digital Strategy Director
Solvay Digital Transformation Director
Orange Head of Data for Products & Services
Kering Ecommerce Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Groupe SeLoger Performance Analytics Manager
QOBUZ Chief Executive Officer CEO
Back Market Social Network Coordinator
CENTER PARCS SEA Manager
CONFORAMA User Experience Director
ALLIANZ IARD Digital Product Manager
Sambre Avesnois Immobilier Digital Strategy Manager
SFR Digital Director
Renault Customer Experience & Analytics Manager
IT-CE Architect and Innovation Technology
Saur Group Senior open innovation manager
Blizzard Entertainment Director of Social Media & Publications
ARTE CRM Manager
Mondadori Digital Director
Dott.pt CEO
BOSCH Digital Marketing Manager
Natixis Digital Project Director
Roche Head of Digital & Customer Engagement
RENAULT Head of Prospective & Digital Innovation
AXA France Brand and Content Factory Manager
Fashion3 - Jules Chief Executive Officer
TF1 Head of Data Web-Analytics and Digital Marketing
COLAS Head of Digital Project Manager
Auchan Retail International Chief Data Officer
SPORT1 GmbH COO Digital
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Vodafone UK Head of Performance Marketing
Essilor International Head of Marketing North Africa
L'Occitane Trade Marketing Coordinator
CNFPT Communications Deputy Director
Ekwateur Digital Marketing Manager
Back Market Head of Processes & New Services
LVMH Digital Transformation Senior Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Compagnie des Alpes CRM & Digital Manager
Aéroports de Paris Head of Data & Analytics
AUCHAN Digital & E-commerce Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
INTERMARCHE Customer Relations Manager
Lapeyre Head of Digital IT
Kering Digital Media Senior Manager
GMF Digital Media Manager
OGF Digital Marketing Manager
Carlsberg Group Kronenbourg Digital Product Manager
Disney Manager Digital guest Experience
Babilou Group CTO
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Transdev Group Group Customer Director
eDreams Odigeo Head of Programmatic and Data Sales
PROWEBCE BtoBtoC & Sales Manager
Orpi Digital & CRM Manager
MSC Cruises Global Media Manager
Weber Stephen Products EMEA GmbH Head of Digital
L'Oréal Precision Advertising - CDO Team
Groupe Pichet Director of Customer Experience
Zava CCO Zava
ENGIE Happ-e by ENGIE Digital Marketing Manager
Arkema Data Manager
Nexity Chief Data Officer
TOTAL LUBMARINE Customer Experience Officer
Printemps Chief Marketing and Communication Officer
METRON Head of Marketing
PIERRE FABRE International Digital Marketing Manager
UGC Marketing Digital and Customer experience director
Engie BtoB France Social Business Manager
Cartier EU Ecommerce Business Development Manager
La Poste Director of the Client Knowledge Program
Planet Cards GmbH Managing Director
La Redoute Web Analyst Traffic
Auchan Retail International Group Chief Digital Officer
AG2R LA MONDIALE MATMUT Customer Marketing Director
HSBC CRM & e-CRM Director
AUCHAN Customer Transformation &Innovation Director
Meliá Hotels International Head of Global Social Media
Bonduelle Europe Long Life Digital Manager
SNCF Mission Director Digital Design
La Banque Postale Digital Acquisition et eCRM Manager
LEGRAND Digital manager
Digit RE Group Digital Director
GROUPE INSEEC U. Acquisition Manager
Louvre Hotels Group Head of BI & CRM
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
GROUPE ROCHER Data, BI, CRM Director
Largus Digital Marketing Director
GROUPE INSEEC U. Group Digital Marketing Manager
CARMA Digital Manager
Mondadori France Product & Innovation Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Michelin Media and B2C Data Global Director
La Mutuelle Générale Digital Project Leader
McFIT Head of Content and Social Media
MACSF IT Manager - Customer Tools and Data Domain
FRANCE TELEVISIONS Technical and Digital Director
Orange Digital Media & Business Acquisition Director
SOCIETE GENERALE Data Driven Marketing Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Schneider Electric Growth Hacker
Aigle Azur E-Commerce Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
AXA Partners Head of Marketing and Distribution
Lulli Marketing Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
MAISONS DU MONDE CISO & Head Digital Workplace
DHL Express Global Digital Marketing Manager
L'Oréal Global Analytics Manager - CDO Team
SOCIETE GENERALE CIB Chief Digital Officer
GROUPE RETIF Chief MarketPlace Officer
SERGIC Chief Marketing and Innovation Officer
hw&h Avocats & Rechtsanwälte Partner
Pumpkin App Retention & Activation Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Meteo-France Deputy Director Marketing
L'Occitane International e-Commerce Manager
ANTALIS Digital Content & Social Marketing Manager
seloger.com Head of Advertising
OUI.sncf Head of Data Governance - Chief Data officer
Orange Digital Marketing Director
ORANGE B2B Chief Digital Officer
KLEPIERRE New Business Director
Éditions Lefebvre Sarrut Chief Data Officer
TF1 AdTech Director
Universal Music France Director of Media & Market Research
SPB Group Marketing Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Telefonica Data Innovation Senior Manager
CEWE Head of e-Commerce & IT
BMW France Digital Strategy Manager
L'Exception DGA
IT-CE Data Architect manager
Nutrition et Santé E-Commerce Business Developer
TARKETT Web platform specialist - Masterdata EMEA
FBD International Digital & E-Commerce Director
PIXMANIA COO
FnacDarty Head of Professional Division
Orange Online Director
HOLDING LVMH SIEGE Partnerships Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Orange Head of Analytics
Christian Dior Couture Digital Services Manager
HP Digital Manager Europe
20 MINUTES FRANCE Chief Information Officer
FRANCE GALOP Digital Team Manager
ANTALIS Group Director Digital Transformation & Marketing Services
OUI.sncf Digital Analytics manager
AIR FRANCE Esales Analysts Team Leader
GIE AXA Digital & Media Ecosystem Manager
MAISONS DU MONDE Data Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Aéroports de Paris eCommerce Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
audibene GmbH Product Manager Marketing Technologies
BABILOU GROUPE CRM Web & Marketing Director
Thalys International Digital Delegate Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
SNCF Senior Web analyst & Data Advisor
SMALLABLE Head of Global Marketing
ALINEA Head of CRM
Euromaster Director of Digital Europe
Back Market Head of Customer Care
Visilab CRM Manager
OGF Digital & Omnicanal Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
VeryChic Accorhotels Group Head of Data & CRM
Boardriders Inc. VP Global IT Omni-channel & Digital
Solvay Head of Digital studios Europe Asia & Americas
BPCE Information Systems Architect
Richemont International CRM Manager
Orange Social Data Director
Axel Springer SE Senior Product Manager Data
Aviva Digital Program Manager
Beko France Digital Marketing Manager
hw&h Avocats & Rechtsanwälte Counsel
LCL CRM Manager
ACCOR Head of CRM Insights & Data Management
audibene GmbH Head of Product Optimization
PEUGEOT Head of CX
SFR Head of Customer Care
Melvin & Hamilton Digital SAS Growth Strategy Manager
FlixBus Senior Web Analyst
CONFORAMA UX Manager
Danone Digital & Media Manager
Amorelie Senior Product Manager
ONEY BANK Acquisition Manager
Maliterie.com Head of Marketing
20 MINUTES FRANCE Managing Director
Carlsberg Group Kronenbourg Digital Manager
LesFurets.com Head of Acquisition
Allopneus Head of UX
E.LECLERC Acquistion & Data Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Xylem water solutions Demand Generation Manager Europe
GROUPON Business Development & Communication Director
La Française Deputy Managing Director Moniwan
MACIF Product Owner Macif.fr
Aviva France Customer Analytics Director
FlixBus Web Analyst
Marignan Digital Manager
La Française Group Senior Social and Content Manager
Dixons Carphone Marketing Technology Manager
Groupe LA POSTE Customer Knowledge Program Change Director
La Poste Transformation & Anticipation Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
LVMH E-Commerce Optimization & Acquisition manager
DHL Express Digital Marketing Manager
AXA France Digital Factory Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Crédit Agricole SA Group Head of Digital Marketing
Groupe Quartus Digital Director
IGN Transformation Business Manager
EUROPAGES-WLW COO
Nutrition & Santé International Digital Director
Alinéa Customer Animation Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Carrefour Digital Transformation Director
SUEZ Head of Digital Marketing and Customer Experience
Air France KLM Customer Insights & Analytics
PSA Groupe Digital Coach for Comex
MSC Cruises Global Digital Marketing Manager
Renault Digital Product Owner - Offline Conversion
LABORATOIRE NUXE Digital Activity Director
Hanes E shop Manager
Stanley Black & Decker Marketing Analyst France
PETIT BATEAU Digital Manager
N26 Brand Marketing Lead
PSA Data & Performance Manager
L'Occitane Ecommerce Data Manager
BNP PARIBAS CARDIF Editorial Manager
MAISONS DU MONDE Data engineer
MACIF Digital Product Manager
Warner Music France Head of CRM & Digital Marketing
home24 Marketing Director
CLS Remy Cointreau Chief Technology Officer /CTO
Juwelo Country Manager France
20 MINUTES FRANCE Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Socomec Digital Manager
Car&Boat Media Emailing and loyalty manager
Natixis Head of Communication @ DOSI
Parfums Christian Dior Digital Innovation
PETIT BATEAU Omnicanal Manager
La Poste Marketing Director
REXEL Marketing and Sales Solution Owner
Adecco Group France Digital Factory & Lab Manager
APRIL Project Manager / Sales Manager / Scrum Master
Compagnie des Alpes Digital Performance Manager
Weber Digital Marketing Manager EMEA
Orange Corporate Vice President Customer Information & Personalization
SFR Head of digital & e-commerce
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
E-Commerce Nation Marketing Manager / Head of event partnerships
Mutual Benefits Managing Partner
Showroomprive VP New Business - Travel
INTERMARCHE Performance & Data Manager
Schneider Electric Global Ecommerce Marketing Leader
Sony Digital & CRM Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Orange France Chief Communication & Data Officer
Renault Data CRM Social Director
Pierre & Vacances Center Parcs Group Chief Product Officer
Edenred User Monetization Director
French bee Web Manager
BONPOINT Worldwide CRM Manager
Easyvoyage - Webedia Deputy Marketing Manager
Sodexo benefits and rewards Digital Marketing Lead
GENERALI FRANCE Product Manager Mobile Experience
RATP group CRM / Loyalty Manager
RCI Head of Digital
Editions Amaury Senior Adviser to the CEO
Lactalis LNUF Marques Digital Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Banque PSA Finance VP Digital Banking
Digit RE Group President de DigitRE Group
APAVE Group Marketing Director
La Compagnie du Lit Ecommerce Director
CDISCOUNT Data Director
Sisley Digital Media Manager Europe
PSG Head of CRM & Data
BABBEL Head of Partnerships
MISTERTEMP Chief Marketing Officer CMO
SNCF Analytics & Customer Knowledge Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Siblu Villages Digital Marketing Director
LafargeHolcim Digital Projects Director
Socomec Digital Marketing Director
PixMyCar Chief Marketing Officer
La Poste Business Development Director
BMW France CRM Data Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Flixbus Data Scientist
Pontem Chief Marketing Officer CMO
GAMELOFT Marketing Manager
Banque Casino Innovation Director
Distingo (PSA Banque) Digital CRM and Communication Manager
Label Emmaüs CEO
Planetmedia Marketing Audience Director
Essilor International Consumer Marketing and CRM Manager
Carmila Chief Marketing & Digital Officer CMDO
MONOPRIX ONLINE Operation Director
BPCE Digital Data Manager
Fashion Data DMP Leader
AIR FRANCE Head of Media Buying Programmatic & Social Media
MetLife Head of Direct and Digital - EMEA
Crédit Agricole SA CRM Program Manager
La Française Group Head of Marketing Digital & Clusters Development