Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SAINT-GOBAIN Head of Digital & e-Reputation
INTERMARCHE Performance & Data Manager
Orange Digital Media & Business Acquisition Director
audibene GmbH Head of Product Optimization
ENGIE Director in charge of the Digital Transformation of Global Business Support
VOYAGES SNCF Digital Customer Journey Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
SFR Head of digital & e-commerce
EASYPARAPHARMACIE General Manager
Socomec Digital Manager
pfizer MCC & Insight Director
Richemont Holding France Project Manager / Sales Manager
Dott.pt CEO
Sisley Digital Media Manager Europe
Printemps Chief Marketing and Communication Officer
Allianz Worldwide Partners Head of Direct Business & Digital - France
Carrefour Digital Transformation Director
AIR FRANCE Esales Analysts Team Leader
HARMONIE MUTUELLE Customer Interactions Manager
ACCOR Head of CRM Insights & Data Management
Back Market Head of Processes & New Services
SPORT1 GmbH COO Digital
UGC Marketing Digital and Customer experience director
CONFORAMA UX Manager
Orpi Digital & CRM Manager
ONEY BANK Data & Analytics Manager
Groupe Quartus Digital Director
Euromaster Director of Digital Europe
Yves Rocher DMP Manager
MAISONS DU MONDE CISO & Head Digital Workplace
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Bosch Key Account Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Milleis Banque Head of Digital Channel development
OGF Digital Marketing Manager
SOCIETE GENERALE Data Driven Marketing Manager
Mondadori Digital Director
PIERRE FABRE International Digital Marketing Manager
SNCF Mission Director Digital Design
HOLDING LVMH SIEGE Partnerships Manager
APRIL Project Manager / Sales Manager / Scrum Master
Transdev Group Group Customer Director
Mondadori France Product & Innovation Director
Renault Customer Experience & Analytics Manager
Disney Manager Digital guest Experience
Carmila Chief Marketing & Digital Officer CMDO
L'Occitane Ecommerce Data Manager
MSC Cruises Global Digital Marketing Manager
Heineken Martech Manager
PETIT BATEAU Digital Manager
E.LECLERC Acquistion & Data Manager
Fashion3 - Jules Chief Executive Officer
Schneider Electric Growth Hacker
Renault Digital Business Program Manager
BMW France Chief Data & Digital Officer CDO
OGF Digital & Omnicanal Director
RCI Head of Digital
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Journal du Net Journalist
Fashion Data Customer Leader
GIE AXA Digital & Media Ecosystem Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
MISTERTEMP Chief Marketing Officer CMO
MetLife Head of Direct and Digital - EMEA
Sephora Head of IT Customer Experience
La Redoute Web Analyst Traffic
Transdev Head of CRM and Digital Marketing
MAISONS DU MONDE Data Manager
Nutrition & Santé International Digital Director
BOSCH Digital Marketing Manager
SOCIETE GENERALE Web Analytics Manager
Remy cointreau Global IT Digital Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Bonduelle Europe Long Life Digital Manager
BMW France CRM Data Manager
Groupe Avril Digital Innovation Lead IT
home24 Marketing Director
Total Wash Digital & Strategy Director
FlixBus Web Analyst
ALLIANZ IARD Digital Product Manager
Éditions Lefebvre Sarrut Chief Data Officer
FRANCE TELEVISIONS Chief Marketing & Data Officer
LABORATOIRE NUXE Digital Activity Director
MACSF MOA and Multichannel Campaign Manager
Transdev Groupe Sales & Marketing Director
SERGIC Chief Marketing and Innovation Officer
BABBEL Country Manager - Western Europe
GAMELOFT Marketing Manager
Cheerz Chief Revenue Officer
20 MINUTES FRANCE Managing Director
Digit RE Group Digital Director
ARTE CRM Manager
Orange Corporate Vice President Customer Information & Personalization
TOUPRET Customer Communication, Digital & Marketing Manager
L'Occitane Trade Marketing Coordinator
DEVRED CRM / Multichannel Campaign Manager
SMALLABLE Head of Global Marketing
20 MINUTES FRANCE Chief Information Officer
PEUGEOT Head of CX
American Express Digital Director
Compagnie des Alpes CRM & Digital Manager
CEWE Head of e-Commerce & IT
seloger.com Head of Advertising
Apax Partners Chief Digital Officer
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
ENGIE Happ-e by ENGIE Digital Marketing Manager
GROUPE ROCHER Data, BI, CRM Director
CENTER PARCS SEA Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Aéroports de Paris Head of Data & Analytics
CDISCOUNT Responsible for data projects and loyalty channels
Dixons Carphone Marketing Technology Manager
Richemont International CRM Manager
HSBC CRM & e-CRM Director
N26 Brand Marketing Lead
Xylem water solutions Demand Generation Manager Europe
Planetmedia Marketing Audience Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Banque PSA Finance VP Digital Banking
Mutual Benefits Managing Partner
Kering Ecommerce Manager
Parfums Christian Dior Digital Innovation
Lagardere Active Digital CTO
TOUPRET Marketing & Digital Director
Crédit Agricole SA Group Head of Digital Marketing
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Planet Cards GmbH Managing Director
BATIWEB GROUP Marketing Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
HP Digital Marketing Program Manager
L'Oréal Precision Advertising - CDO Team
Aviva Digital Program Manager
Compagnie des Alpes Digital Performance Manager
LVMH Global Partnerships Director
Babilou Group CTO
Axel Springer SE Senior Product Manager Data
CAUDALIE Head of Ecommerce & Digital North Europe
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Pumpkin App Retention & Activation Manager
BYmyCAR Head of E-business
Engie BtoB France Social Business Manager
Decathlon Product Manager Communication & Digital Marketing
Zava CCO Zava
Orange Online Director
QOBUZ Chief Executive Officer CEO
Back Market Process Manager
La Compagnie du Lit Ecommerce Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Arkema Data Manager
Label Emmaüs CEO
Renault Digital Product Owner - Offline Conversion
Les Cinémas Pathé Gaumont Chief Digital Officer
Orange Head of Data for Products & Services
Nestlé Waters HQ Global eBusiness Lead
AG2R LA MONDIALE Digital Customer & Digital Services Director
Back Market Social Network Coordinator
BABILOU GROUPE CRM Web & Marketing Director
Allopneus Head of UX
Banque Casino Innovation Director
Editis eBusiness & Innovation Project Manager
FnacDarty Head of Professional Division
UPSA Head of Digital Marketing
SERGIC Digital Marketing Manager
Digit RE Group President de DigitRE Group
Stanley Black & Decker Marketing Analyst France
LEGRAND Head of Digital
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
French bee Web Manager
Louvre Hotels Group Head of BI & CRM
FORBO FLOORING SYSTEMS Marketing Director South Countries
Maliterie.com Head of Marketing
IGN Transformation Business Manager
MAIF Program Data Director
Auchan Retail International Corporate Digital Director
Nexity Head of new digital projects
Saur Group Senior open innovation manager
SFR Digital Director
Orange Customer Strategy and Data Director
HSBC Head of Digital Products & Experience
Danone Digital & Media Manager
Adecco Group France Digital Factory & Lab Manager
La Compagnie du Lit CMO
Alinéa Customer Animation Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
CONFORAMA User Experience Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
La Française Group Senior Social and Content Manager
Groupe Mutuel Head of Digital Marketing
Sodexo benefits and rewards Digital Marketing Lead
Natixis Digital Project Director
OUI.sncf Digital Analytics manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Aviva France Digital Manager
Visilab CRM Manager
Ekwateur Digital Marketing Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
PIXMANIA COO
MAISONS DU MONDE Data engineer
L'Exception DGA
Meteo-France Deputy Director Marketing
DIOR International CRM Project Director
Nutrition et Santé E-Commerce Business Developer
Française des Jeux Data Management & Ethics
CHANEL Digital data manager
Bic Ecommerce Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Telefonica Data Innovation Senior Manager
Carlsberg Group Kronenbourg Digital Product Manager
SAINT-GOBAIN Global Social Media Director
MACIF Digital Product Manager
PSA GROUP Director of the Program Smart Services
Christian Dior Couture E-Commerce Performance Marketing Manager
Vodafone UK Head of Performance Marketing
PSA Groupe Digital Coach for Comex
La Poste Telecom & Digital Strategy Director
IT-CE Architect and Innovation Technology
LesFurets.com Head of Acquisition
L'Oréal Global Analytics Manager - CDO Team
RATP group CRM / Loyalty Manager
CNFPT Communications Deputy Director
Renault Digital Director
Largus Digital Marketing Director
AUCHAN Digital & E-commerce Director
BABBEL Principal Marketing Platforms Manager
audibene GmbH Product Manager Marketing Technologies
Sony Digital & CRM Manager
Française Des Jeux Chief Data Officer
Aigle Azur E-Commerce Manager
OGF Aquisition & CRM manager
Blizzard Entertainment Director of Social Media & Publications
CAUDALIE Chief Digital Officer CDO
PETIT BATEAU Omnicanal Manager
BONPOINT Worldwide CRM Manager
Natixis Head of Communication @ DOSI
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
McFIT Head of Content and Social Media
SAMSUNG ELECTRONICS FRANCE Digital Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
La Banque Postale Digital Acquisition et eCRM Manager
Aviva Product Manager
ORANGE B2B Chief Digital Officer
SFR Head of Customer Care
TF1 AdTech Director
CDISCOUNT Traffic Acquisition Manager
Auchan Retail International Chief Data Officer
Roche Head of Digital & Customer Engagement
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
effiCity CTO
TARKETT Web platform specialist - Masterdata EMEA
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
SARENZA Chief Customer Officer
PSA Data & Performance Manager
CDISCOUNT Data Director
Beko France Digital Marketing Manager
Orange Head of Data & Omnichannel Analytics
RENAULT Head of Prospective & Digital Innovation
Lulli Marketing Director
Boulanger Head of Social Media
CARMA Digital Manager
GROUPON Business Development & Communication Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
La Poste Director of the Client Knowledge Program
BABBEL Head of Partnerships
La Poste Transformation & Anticipation Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
EASYPARAPHARMACIE Webmarketing / Traffic Manager
French bee Chief Commercial Marketing & Digital Officer
Decathlon Digital Communication Leader
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
DHL Express Global Digital Marketing Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
CANAL PLUS Acquisition & Digital Trafic Manager
Marignan Digital Manager
HP Digital Manager Europe
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
ALINEA Head of CRM
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Orange Social Data Director
BNP PARIBAS CARDIF Editorial Manager
Orange France Chief Communication & Data Officer
Easyvoyage - Webedia Acquisition & Monetisation Manager
ALINEA E Marketing Manager
Thalys International Digital Delegate Director
REED EXPOSITIONS FRANCE Head of Digital
KLEPIERRE Digital Marketing & Innovation
SUEZ Head of Digital Marketing and Customer Experience
Danone Head of Consumer Relations
Lapeyre Head of Digital IT
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Thalys International Web Traffic Coordinator
Groupe LA POSTE Customer Knowledge Program Change Director
AXA France Brand and Content Factory Manager
La Française Group Director of Communication and Digital
Cartier EU Ecommerce Business Development Manager
MONOPRIX ONLINE Operation Director
hw&h Avocats & Rechtsanwälte Partner
La Poste Digital Branch MOA Strategic Director
Amorelie Senior Product Manager
Reed Midem Head of Digital Marketing
La Poste Head of Customer Relationship Operations
TARKETT Digital Platform Lead
TF1 Head of Data Web-Analytics and Digital Marketing
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
LVMH Digital Transformation Senior Manager
AXA Partners Head of Marketing and Distribution
Essilor International Head of Marketing North Africa
Distingo (PSA Banque) Digital CRM and Communication Manager
Solvay Head of Digital studios Europe Asia & Americas
Showroomprive VP New Business - Travel
KLEPIERRE Social & Retailers synergies Marketing Manager
Aviva Vie Marketing Analytics Manager
Socomec Digital Marketing Director
Crédit Agricole SA CRM Program Manager
SNCF Senior Web analyst & Data Advisor
SPB Group Marketing Director
GMF Digital Media Manager
METRON Head of Marketing
Groupe SeLoger Logic-Immo Head of Marketing vertical business
PSG Head of CRM & Data
LesFurets.com Head of Data
Pierre & Vacances Center Parcs Group Group SEA Manager
eDreams Odigeo Head of Programmatic and Data Sales
CLS Remy Cointreau Chief Technology Officer /CTO
Cellnovo Group Director of Digital Marketing & Communications
Axel Springer Group Transformation Officer
Editions Amaury Senior Adviser to the CEO
GROUPE INSEEC U. Acquisition Manager
LVMH Global Partnerships Manager
Juwelo Country Manager France
OVH Digital Analyst Manager
Renault Data CRM Social Director
Car&Boat Media Emailing and loyalty manager
Auchan Retail International Group Chief Digital Officer
Nexity Chief Data Officer
BOUYGUES TELECOM Innovation Digital Manager
Kering Digital Media Senior Manager
ONEY BANK Acquisition Manager
FRANCE GALOP Marketing & Sales Director
Microsoft Marketing & Communication Manager
BPCE Digital Data Manager
Suez Group Digital Project Leader
GROUPE INSEEC U. Group Digital Marketing Manager
FRANCE TELEVISIONS Technical and Digital Director
Lactalis LNUF Marques Digital Director
Rémy Cointreau App & Digital Project Manager
EUROPAGES-WLW COO
NUXE UK Digital Marketing Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
La Française Group Head of Marketing Digital & Clusters Development
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Weber Digital Marketing Manager EMEA
Marketing Magazine Journalist
hw&h Avocats & Rechtsanwälte Counsel
TARKETT Director Web Customer Platform
La poste Chief Marketing Officer CMO
TOTAL LUBMARINE Customer Experience Officer
Wonga Marketing and Comms Director
SFR Medias Digital Marketing Director
French bee Product Owner
FBD International Digital & E-Commerce Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Flixbus Data Scientist
Cartier EU Digital Marketing & Conversion Specialist
Louvre Hotels Group Chief Information Officer
Christian Dior Couture Digital Services Manager
SOCIETE GENERALE CIB Chief Digital Officer
Louvre Hotels Group Transversal & Digital Programs Manager
Aéroports de Paris eCommerce Manager
FRANCE TELEVISIONS Data Projects Manager
LCL CRM Manager
CANAL PLUS E-Shop Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Banque BCP - Groupe BPCE Marketing Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Editis Traffic & Digital Manager
PIERRE FABRE Digital Media Manager
IT-CE Data Architect manager
Cegedim Insurance Solutions Digital Marketing Manager
AUCHAN Customer Transformation &Innovation Director
Mgen Strategy Director
Air France KLM Customer Insights & Analytics
L'Occitane En Provence Head of Digital Project Management Team
20 MINUTES FRANCE Digital Manager
HAGER Digital Factory Group Director
MSC Cruises Global Media Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
L'Occitane International e-Commerce Manager
La Poste Business Development Director
Warner Music France Head of CRM & Digital Marketing
Solvay Digital Transformation Director
AXA France Digital Factory Manager
LVMH E-Commerce Optimization & Acquisition manager
Universal Music France Director of Media & Market Research
Aviva France Customer Analytics Director
SNCF Analytics & Customer Knowledge Manager
Hanes E shop Manager
Sazka a.s. Senior Web Analyst
OUI.sncf Head of Data Governance - Chief Data officer
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
BMW France Digital Strategy Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
ANTALIS Group Director Digital Transformation & Marketing Services
E-Commerce Nation Marketing Manager / Head of event partnerships
ratp Chief Marketing Officer CMO
MACIF Product Owner Macif.fr
Orpi Manager Data & Analytics
La Française Deputy Managing Director Moniwan
Microsoft Senior Digital & Social Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
VeryChic Accorhotels Group Head of Data & CRM
INTERMARCHE Customer Relations Manager
LEGRAND Digital manager
FlixBus Senior Web Analyst
MACSF IT Manager - Customer Tools and Data Domain
BPCE Information Systems Architect
Edenred User Monetization Director
DHL Express Digital Marketing Manager
BNP Paribas Digital Manager - Agile Coach
LE CREDIT LYONNAIS Digital Marketing & Communication Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
COLAS Head of Digital Project Manager
Groupe ARGUS Deputy General Manager
LafargeHolcim Digital Projects Director
Meliá Hotels International Head of Global Social Media
Éditions Lefebvre Sarrut Head of European Digital Solutions
Melvin & Hamilton Digital SAS Growth Strategy Manager
ANTALIS Digital Content & Social Marketing Manager
Fashion Data DMP Leader
edeXa AG CMO
Siblu Villages Digital Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
MAISONS DU MONDE Data Group Director
Neopost Head of Marketing Web team
FRANCE GALOP Digital Team Manager
LONGCHAMP Omnichannel & Media Marketing Director
Orange Head of Analytics
Carlsberg Group Kronenbourg Digital Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Happ-e by ENGIE Customer Client manager
ONEY BANK Digital Marketing Manager
La Poste Marketing Director
GENERALI FRANCE Product Manager Mobile Experience
GROUPE RETIF Chief MarketPlace Officer
Pontem Chief Marketing Officer CMO
Groupe Monte-Carlo SBM Conversion Rate Manager
LEGRAND Digital Marketing Manager
Schneider Electric Global Ecommerce Marketing Leader
Danone Group Global Media and Digital Manager
Essilor International Consumer Marketing and CRM Manager
Compagnie des Alpes IT - Head of Digital
Galeries Lafayette Customer Knowledge Director
Arkema Global Digital Marketing Manager
Gamm vert E commerce Manager
APAVE Group Marketing Director
Orange Digital Marketing Director
Michelin Media and B2C Data Global Director
Groupe Pichet Director of Customer Experience
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
BOURSORAMA Marketing Anticipation Director
SAMSONITE E-Commerce Director
BOURSORAMA Customer Marketing Director
Sambre Avesnois Immobilier Digital Strategy Manager
Cartier Ecommerce Traffic & CRM Coordinator
La Mutuelle Générale Digital Project Leader
BPCE Head of Acquisition Online
PixMyCar Chief Marketing Officer
Back Market Head of Customer Care
ACCOR Digital Advertising manager
Editis Customer Knowledge Director
Easyvoyage - Webedia Deputy Marketing Manager
Jardiland Change Manager - Innovation
PROWEBCE BtoBtoC & Sales Manager
Ontex Global Little Big Change Head or Marketing e-commerce
REXEL Marketing and Sales Solution Owner
Panorabanques Managing Director
KLEPIERRE New Business Director
Groupe SeLoger Performance Analytics Manager
RAJA Ecommerce IT Manager
Weber Stephen Products EMEA GmbH Head of Digital