Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.
Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.
Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech reflections.
We compare martech solutions’ functionalities, ensure they are are compatible with vendor specifications and ask brand users for their assessments.
In addition to benchmarking, we look beyond tomorrow with subjects such as Artificial Intelligence, VR/AR and Blockchain.
One-2-One meetings with European digital decision-makers.
Business and pleasure! Relax and enjoy casual evenings, with a welcome coctail and a unique soirée in Berlin.
With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.
Of the 1,837 tech companies counted in the 2017 German Startup Monitor, 350 were based in Berlin, and nearly 15 percent of all founders were foreign.
Start-ups in Berlin absorbed over two-thirds of all financing in Germany last year, raising a total of €2.97 billion ($3.65 billion) — around $300 million more than London.
The Yearbook is a global MarTech report, given exclusively to the participants, that delivers the year’s trends and showcases the best case studies in each field :
With over 660 member companies and more than
160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.
EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.
For more information: www.EBG.net
Analyst & Project Leader
(+33)1 48 01 64 82 | email@example.com
Analyst & Content Manager
(+33)1 73 03 01 98 | firstname.lastname@example.org
(+33)1 73 03 01 98 | email@example.com
(+33)1 48 01 64 82 | firstname.lastname@example.org