Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
Natixis Head of Communication @ DOSI
BYmyCAR Head of E-business
BOUYGUES TELECOM Innovation Digital Manager
Orpi Manager Data & Analytics
Orange Head of Data for Products & Services
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
hw&h Avocats & Rechtsanwälte Counsel
IT-CE Data Architect manager
ratp Chief Marketing Officer CMO
MACSF MOA and Multichannel Campaign Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
HSBC Head of Digital Products & Experience
Saur Group Senior open innovation manager
Marignan Digital Manager
Juwelo Country Manager France
Vodafone UK Head of Performance Marketing
FlixBus Web Analyst
PETIT BATEAU Digital Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Blizzard Entertainment Director of Social Media & Publications
TOUPRET Marketing & Digital Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
LVMH Global Partnerships Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Ontex Global Little Big Change Head or Marketing e-commerce
LEGRAND Head of Digital
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Cegedim Insurance Solutions Digital Marketing Manager
La Redoute Web Analyst Traffic
E-Commerce Nation Marketing Manager / Head of event partnerships
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Auchan Retail International Corporate Digital Director
Banque BCP - Groupe BPCE Marketing Manager
OVH Digital Analyst Manager
SFR Medias Digital Marketing Director
Easyvoyage - Webedia Deputy Marketing Manager
Cheerz Chief Revenue Officer
Fashion Data DMP Leader
Allianz Worldwide Partners Head of Direct Business & Digital - France
FRANCE TELEVISIONS Data Projects Manager
La Française Group Head of Marketing Digital & Clusters Development
20 MINUTES FRANCE Digital Manager
HP Digital Manager Europe
La Française Deputy Managing Director Moniwan
Solvay Digital Transformation Director
La Poste Head of Customer Relationship Operations
UGC Marketing Digital and Customer experience director
L'Occitane International e-Commerce Manager
FnacDarty Head of Professional Division
Michelin Media and B2C Data Global Director
Heineken Martech Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
La Poste Marketing Director
Renault Digital Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
PIERRE FABRE International Digital Marketing Manager
Orange Digital Marketing Director
McFIT Head of Content and Social Media
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Roche Head of Digital & Customer Engagement
Reed Midem Head of Digital Marketing
LesFurets.com Head of Data
GENERALI FRANCE Product Manager Mobile Experience
BNP Paribas Digital Manager - Agile Coach
BOURSORAMA Customer Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Pierre & Vacances Center Parcs Group Webanalytics Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Nexity Chief Data Officer
Rémy Cointreau App & Digital Project Manager
Orange France Chief Communication & Data Officer
Dixons Carphone Marketing Technology Manager
Axel Springer Group Transformation Officer
Richemont Holding France Project Manager / Sales Manager
La Française Group Director of Communication and Digital
Nutrition et Santé E-Commerce Business Developer
pfizer MCC & Insight Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
FRANCE TELEVISIONS Chief Marketing & Data Officer
L'Occitane Ecommerce Data Manager
Orange Online Director
Bosch Key Account Manager
Editis Traffic & Digital Manager
SNCF Senior Web analyst & Data Advisor
BMW France Digital Strategy Manager
La Mutuelle Générale Digital Project Leader
Orange Head of Data & Omnichannel Analytics
Xylem water solutions Demand Generation Manager Europe
BMW France Chief Data & Digital Officer CDO
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
OGF Digital & Omnicanal Director
MAISONS DU MONDE Data engineer
Auchan Retail International Group Chief Digital Officer
Française Des Jeux Chief Data Officer
ACCOR Digital Advertising manager
Essilor International Head of Marketing North Africa
Back Market Head of Customer Care
FBD International Digital & E-Commerce Director
CANAL PLUS Acquisition & Digital Trafic Manager
Planetmedia Marketing Audience Director
LABORATOIRE NUXE Digital Activity Director
INTERMARCHE Customer Relations Manager
DHL Express Global Digital Marketing Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Pontem Chief Marketing Officer CMO
AUCHAN Customer Transformation &Innovation Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
MACIF Digital Product Manager
Showroomprive VP New Business - Travel
Babilou Group CTO
SFR Head of Customer Care
LEGRAND Digital manager
APAVE Group Marketing Director
Groupe Avril Digital Innovation Lead IT
Editis Customer Knowledge Director
APRIL Project Manager / Sales Manager / Scrum Master
Essilor International Consumer Marketing and CRM Manager
LafargeHolcim Digital Projects Director
BABBEL Country Manager - Western Europe
BPCE Head of Acquisition Online
Compagnie des Alpes CRM & Digital Manager
AUCHAN Digital & E-commerce Director
RATP group CRM / Loyalty Manager
Hanes E shop Manager
Renault Customer Experience & Analytics Manager
La Compagnie du Lit Ecommerce Director
Compagnie des Alpes IT - Head of Digital
Christian Dior Couture E-Commerce Performance Marketing Manager
Neopost Head of Marketing Web team
Milleis Banque Head of Digital Channel development
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
GROUPE RETIF Chief MarketPlace Officer
RENAULT Head of Prospective & Digital Innovation
20 MINUTES FRANCE Chief Information Officer
L'Exception DGA
Groupe Pichet Director of Customer Experience
eDreams Odigeo Head of Programmatic and Data Sales
audibene GmbH Head of Product Optimization
Boardriders Inc. VP Global IT Omni-channel & Digital
French bee Chief Commercial Marketing & Digital Officer
OUI.sncf Head of Data Governance - Chief Data officer
IGN Transformation Business Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
TOUPRET Customer Communication, Digital & Marketing Manager
BOURSORAMA Marketing Anticipation Director
SERGIC Digital Marketing Manager
PSA Data & Performance Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
AXA France Digital Factory Manager
Danone Digital & Media Manager
Groupe SeLoger Performance Analytics Manager
Apax Partners Chief Digital Officer
Dott.pt CEO
Transdev Group Group Customer Director
Cartier Ecommerce Traffic & CRM Coordinator
BABILOU GROUPE CRM Web & Marketing Director
French bee Web Manager
N26 Brand Marketing Lead
Française des Jeux Data Management & Ethics
L'Occitane En Provence Head of Digital Project Management Team
Suez Group Digital Project Leader
Air Liquide Head of Digital marketing and customer communication - South Western Europe
L'Oréal Precision Advertising - CDO Team
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
LVMH Digital Transformation Senior Manager
Largus Digital Marketing Director
Arkema Data Manager
Editions Amaury Senior Adviser to the CEO
ALINEA E Marketing Manager
Happ-e by ENGIE Customer Client manager
La Poste Telecom & Digital Strategy Director
La Poste Transformation & Anticipation Director
L'Oréal Global Analytics Manager - CDO Team
Microsoft Marketing & Communication Manager
Orange Social Data Director
Socomec Digital Marketing Director
E.LECLERC Acquistion & Data Manager
Orpi Digital & CRM Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Thalys International Digital Delegate Director
QOBUZ Chief Executive Officer CEO
American Express Digital Director
NUXE UK Digital Marketing Manager
Lactalis LNUF Marques Digital Director
KLEPIERRE Social & Retailers synergies Marketing Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
ENGIE Happ-e by ENGIE Digital Marketing Manager
Orange Digital Media & Business Acquisition Director
Aviva Vie Marketing Analytics Manager
Transdev Groupe Sales & Marketing Director
Pierre & Vacances Center Parcs Group Chief Product Officer
MAISONS DU MONDE Data Group Director
Compagnie des Alpes Digital Performance Manager
Kering Digital Media Senior Manager
MSC Cruises Global Digital Marketing Manager
Alinéa Customer Animation Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Fashion Data Customer Leader
La Poste Digital Branch MOA Strategic Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
BABBEL Head of Partnerships
Weber Digital Marketing Manager EMEA
Schneider Electric Growth Hacker
BONPOINT Worldwide CRM Manager
Sony Digital & CRM Manager
Aviva Product Manager
Journal du Net Journalist
Galeries Lafayette Customer Knowledge Director
Schneider Electric Global Ecommerce Marketing Leader
Carrefour Digital Transformation Director
Lagardere Active Digital CTO
audibene GmbH Product Manager Marketing Technologies
Printemps Chief Marketing and Communication Officer
HAGER Digital Factory Group Director
Aéroports de Paris eCommerce Manager
ONEY BANK Digital Marketing Manager
AXA Partners Head of Marketing and Distribution
Engie BtoB France Social Business Manager
PIERRE FABRE Digital Media Manager
Cartier EU Ecommerce Business Development Manager
Groupe LA POSTE Customer Knowledge Program Change Director
ORANGE B2B Chief Digital Officer
SAINT-GOBAIN Global Social Media Director
Stanley Black & Decker Marketing Analyst France
Groupe Quartus Digital Director
Editis eBusiness & Innovation Project Manager
PSA Groupe Digital Coach for Comex
LONGCHAMP Omnichannel & Media Marketing Director
Sazka a.s. Senior Web Analyst
Kering Ecommerce Manager
MSC Cruises Global Media Manager
Back Market Head of Processes & New Services
SUEZ Head of Digital Marketing and Customer Experience
CDISCOUNT Traffic Acquisition Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
TARKETT Web platform specialist - Masterdata EMEA
La Banque Postale Digital Acquisition et eCRM Manager
OUI.sncf Digital Analytics manager
Disney Manager Digital guest Experience
Bonduelle Europe Long Life Digital Manager
REXEL Marketing and Sales Solution Owner
AIR FRANCE Esales Analysts Team Leader
Planet Cards GmbH Managing Director
Cartier EU Digital Marketing & Conversion Specialist
Crédit Agricole SA CRM Program Manager
CNFPT Communications Deputy Director
FRANCE TELEVISIONS Technical and Digital Director
Back Market Social Network Coordinator
METRON Head of Marketing
Renault Digital Business Program Manager
Remy cointreau Global IT Digital Manager
SAINT-GOBAIN Head of Digital & e-Reputation
LVMH Global Partnerships Manager
Allopneus Head of UX
CEWE Head of e-Commerce & IT
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Decathlon Product Manager Communication & Digital Marketing
INTERMARCHE Performance & Data Manager
Mutual Benefits Managing Partner
CHANEL Digital data manager
SOCIETE GENERALE Data Driven Marketing Manager
PSA GROUP Director of the Program Smart Services
VeryChic Accorhotels Group Head of Data & CRM
Euromaster Director of Digital Europe
La poste Chief Marketing Officer CMO
Marketing Magazine Journalist
PETIT BATEAU Omnicanal Manager
GROUPE INSEEC U. Group Digital Marketing Manager
Universal Music France Director of Media & Market Research
RCI Head of Digital
BABBEL Principal Marketing Platforms Manager
EUROP ASSISTANCE Chief Digital Officer CDO
KLEPIERRE New Business Director
TARKETT Director Web Customer Platform
Digit RE Group Digital Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
LesFurets.com Head of Acquisition
BMW France CRM Data Manager
LEGRAND Digital Marketing Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Schweizerische Bundesbahnen SBB Head of Digital Analytics
OGF Digital Marketing Manager
LVMH E-Commerce Optimization & Acquisition manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Weber Stephen Products EMEA GmbH Head of Digital
SNCF Analytics & Customer Knowledge Manager
Crédit Agricole SA Group Head of Digital Marketing
Nutrition & Santé International Digital Director
GROUPE INSEEC U. Acquisition Manager
KLEPIERRE Digital Marketing & Innovation
HARMONIE MUTUELLE Customer Interactions Manager
Flixbus Data Scientist
Jardiland Change Manager - Innovation
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Arkema Global Digital Marketing Manager
Sisley Digital Media Manager Europe
TF1 AdTech Director
Aigle Azur E-Commerce Manager
Gamm vert E commerce Manager
DEVRED CRM / Multichannel Campaign Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
SERGIC Chief Marketing and Innovation Officer
CLS Remy Cointreau Chief Technology Officer /CTO
CDISCOUNT Data Director
Warner Music France Head of CRM & Digital Marketing
seloger.com Head of Advertising
Decathlon Digital Communication Leader
CARMA Digital Manager
Solvay Head of Digital studios Europe Asia & Americas
GROUPON Business Development & Communication Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Lulli Marketing Director
Aviva France Customer Analytics Director
Banque PSA Finance VP Digital Banking
Axel Springer SE Senior Product Manager Data
Aviva Digital Program Manager
Carlsberg Group Kronenbourg Digital Manager
20 MINUTES FRANCE Managing Director
ANTALIS Digital Content & Social Marketing Manager
UPSA Head of Digital Marketing
home24 Marketing Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
MetLife Head of Direct and Digital - EMEA
Adecco Group France Digital Factory & Lab Manager
CONFORAMA User Experience Director
SOCIETE GENERALE CIB Chief Digital Officer
PixMyCar Chief Marketing Officer
Orange Head of Analytics
Visilab CRM Manager
ARTE CRM Manager
Aviva France Digital Manager
Siblu Villages Digital Marketing Director
MONOPRIX ONLINE Operation Director
MISTERTEMP Chief Marketing Officer CMO
French bee Product Owner
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Carlsberg Group Kronenbourg Digital Product Manager
Lapeyre Head of Digital IT
ONEY BANK Data & Analytics Manager
Orange Customer Strategy and Data Director
Socomec Digital Manager
Label Emmaüs CEO
Louvre Hotels Group Chief Information Officer
La Poste Business Development Director
Pumpkin App Retention & Activation Manager
HSBC CRM & e-CRM Director
Distingo (PSA Banque) Digital CRM and Communication Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
La Française Group Senior Social and Content Manager
Transdev Head of CRM and Digital Marketing
BATIWEB GROUP Marketing Director
CAUDALIE Head of Ecommerce & Digital North Europe
OGF Aquisition & CRM manager
Auchan Retail International Chief Data Officer
Nexity Head of new digital projects
TARKETT Digital Platform Lead
SNCF Mission Director Digital Design
Orange Corporate Vice President Customer Information & Personalization
CDISCOUNT Responsible for data projects and loyalty channels
Beko France Digital Marketing Manager
FlixBus Senior Web Analyst
ALLIANZ IARD Digital Product Manager
GAMELOFT Marketing Manager
BPCE Information Systems Architect
IT-CE Architect and Innovation Technology
hw&h Avocats & Rechtsanwälte Partner
Panorabanques Managing Director
BOSCH Digital Marketing Manager
Mondadori Digital Director
FRANCE GALOP Marketing & Sales Director
Louvre Hotels Group Transversal & Digital Programs Manager
Thalys International Web Traffic Coordinator
Mgen Strategy Director
PROWEBCE BtoBtoC & Sales Manager
Car&Boat Media Emailing and loyalty manager
CAUDALIE Chief Digital Officer CDO
DHL Express Digital Marketing Manager
Edenred User Monetization Director
Natixis Digital Project Director
La Compagnie du Lit CMO
Air France KLM Customer Insights & Analytics
Renault Digital Product Owner - Offline Conversion
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Sephora Head of IT Customer Experience
Cellnovo Group Director of Digital Marketing & Communications
Microsoft Senior Digital & Social Manager
Zava CCO Zava
SOCIETE GENERALE Web Analytics Manager
Digit RE Group President de DigitRE Group
Danone Head of Consumer Relations
TF1 Head of Data Web-Analytics and Digital Marketing
SFR Digital Director
Boulanger Head of Social Media
MACSF IT Manager - Customer Tools and Data Domain
VOYAGES SNCF Digital Customer Journey Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
SPB Group Marketing Director
Sambre Avesnois Immobilier Digital Strategy Manager
SFR Head of digital & e-commerce
Renault Data CRM Social Director
HP Digital Marketing Program Manager
Wonga Marketing and Comms Director
SMALLABLE Head of Global Marketing
AXA France Brand and Content Factory Manager
Carmila Chief Marketing & Digital Officer CMDO
SPORT1 GmbH COO Digital
Sodexo benefits and rewards Digital Marketing Lead
Maliterie.com Head of Marketing
GIE AXA Digital & Media Ecosystem Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
edeXa AG CMO
Louvre Hotels Group Head of BI & CRM
Sacem Deputy Director of Marketing Digital Transformation & CRM
BNP PARIBAS CARDIF Editorial Manager
La Poste Director of the Client Knowledge Program
ONEY BANK Acquisition Manager
Meliá Hotels International Head of Global Social Media
Christian Dior Couture Digital Services Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Bic Ecommerce Director
FRANCE GALOP Digital Team Manager
ANTALIS Group Director Digital Transformation & Marketing Services
SAMSONITE E-Commerce Director
DIOR International CRM Project Director
Mondadori France Product & Innovation Director
Banque Casino Innovation Director
Fashion3 - Jules Chief Executive Officer
Total Wash Digital & Strategy Director
Parfums Christian Dior Digital Innovation
ACCOR Head of CRM Insights & Data Management
SARENZA Chief Customer Officer
Yves Rocher DMP Manager
Richemont International CRM Manager
Aéroports de Paris Head of Data & Analytics
Groupe ARGUS Deputy General Manager
MACIF Product Owner Macif.fr
HOLDING LVMH SIEGE Partnerships Manager
TOTAL LUBMARINE Customer Experience Officer
Danone Group Global Media and Digital Manager
Nestlé Waters HQ Global eBusiness Lead
RAJA Ecommerce IT Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Telefonica Data Innovation Senior Manager
effiCity CTO
GMF Digital Media Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
CANAL PLUS E-Shop Manager
Meteo-France Deputy Director Marketing
Groupe SeLoger Logic-Immo Head of Marketing vertical business
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Groupe Mutuel Head of Digital Marketing
PSG Head of CRM & Data
Back Market Process Manager
COLAS Head of Digital Project Manager
L'Occitane Trade Marketing Coordinator
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Ekwateur Digital Marketing Manager
MAIF Program Data Director
BPCE Digital Data Manager
Éditions Lefebvre Sarrut Chief Data Officer
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
LCL CRM Manager
Amorelie Senior Product Manager