Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 

berlin congress center:

Alexanderstraße 11, 10178 Berlin, Germany



The Digital Benchmark Yearbook

The Yearbook is a global MarTech report, given exclusively to the participants, that delivers the year’s trends and showcases the best case studies in each field :

  • Data Marketing
  • Data Science
  • CRM
  • Marketing Automation
  • Conversion Rate Optimization
  • Adtech
  • Connected Commerce
  • Creation & Optimization (Website & Mobile App)
  • Social Media

The Program

PRACTICAL INFORMATION FOR THE FRENCH DELEGATION
Wednesday 22nd May

12:00 PM - Registration at Orly Terminal 4
5:00 PM - Hotel Checkin
6:30 PM - Welcome Drink
8:30 PM - Welcome Dinner

Friday 24th May

7:30 PM - Arrival at Orly Terminal 4

Thursday 23rd MayFriday 24th May
8:30 AM - 8:35 AM
Conference
Welcome Address by EBG

BCC - Berlin Conference Center

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8:35 AM - 8:45 AM
Keynote
Self-disrupt or Die!
Self-disrupt or die: With over 1 billion expected startups in the world by 2020, the startup phenomenon is completely underestimated... as well as the deadly threat of widespread disruption for all brands across every universe? Winter is coming... no, winter is already here.
BRAND ADVOCATE - Marc SALOMONE, CEO
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8:55 AM - 9:10 AM
Use Case
Brands' relational promise boosted by Machine Learning
How a leader in the insurance sector has set up a dynamic customer satisfaction management program to serve several departments of the company?

We will have a look at a complex Data Science project that is also part of an ambitious business strategy to become more than just an insurance company but a service company dedicated to its customers.

Furthermore, we will decode the data-driven approach of the business line's advantage, which will also deliver best practices in terms of team adoption.
Ekimetrics - François Poitrine, Co-founder & General Manager
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Use Case
End-to-End Personalization System: How to offer your users a continuous personalized experience from acquisition to final conversion?
Today, there are two ways to handle the topics of personalization of the user experience: through the prism of acquisition or of the on-site experience.

In this keynote, you will discover how to reconcile these two worlds and create a bridge between ad-centric data and site-centric data to offer your user a consistent, personalized experience throughout its customer journey and thus increase performances of your digital device.
Uptilab - Laurent Colin, Sales Manager
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Use Case
Marketing Tech Stack & Customer Journey, the ultimate association for your digital performance?
At the time where your brand's differentiation key factor is experience, your digital performance is very often driven at the last touchpoint, in a manual way with a traffic only vision.

It is urgent to operate a change management strategy to put the customer journey at the heart of your digital performance and answer to the organisation and tool challenges. During this session, we will look at practical and replicable answers, illustrated by a case study.
Accenture Interactive - Thomas Pinte, Client Success Lead
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9:15 AM - 9:25 AM
Keynote
The future of Search Marketing (SEO/SEA) within 5 years
Google has established itself today as a reference engine in many countries and now dictates the functioning and evolutions of search marketing.

Based on our researches and observations, we will draw up a report on the short, medium and long term evolutions of Search Marketing so that you can anticipate the next steps in terms of investment, strategy and tools.
Pixalione - Fabrice Alizon, CEO & Founder
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Keynote
What are the top 5 Data Marketing best practices of web giants that you could and should copy?
There are a lot of reasons why web giants lead the digital market, however, some of the key reasons come from their ability to excel in Data Marketing.

Attending this 10min show is not a guarantee to be as successful as Google?. but could help you to understand how large & mature European Digital players in Retail or Media manage to compete with them, replicating some of their best practices.
mediarithmics - Grégoire Fremiot, Chief Revenue Officer
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Keynote
Cookie, ad block, GDPR, ITP2.2 ... what next?
Intelligent Tracking Prevention (ITP 2.0), Adblockers, the ?Do Not Track' initiative... Online tracking moves from client-side to server-side.
How will these changes raise the general standard of online tracking practices?
TEALIUM - Pascal MORVAN, SC
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9:30 AM - 9:40 AM
Keynote
Fighting the giants with an "omnichannel-by-design" business model
After the dawn of fast fashion in 2000, the emergence of pure players in 2005, the fashion industry is today facing a general slow down and needs to reinvent itself in a digitalised world. Pingki will share his thoughts on how data can support omnichannel initiatives and audiences mutualisation.
Ysance | Mazeberry - Laurent Letourmy, CEO
Fashion3 - Jules - Pingki Houang, Chief executive officer
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Keynote
How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth
Personalization is a touchstone of exceptional consumer experiences and is now a modern-day necessity to compete and grow. In this session, Dynamic Yield Founder + CEO Liad Agmon will talk about the hyper-personalization movement that is revolutionizing the market and unlocking substantial revenue for brands that get it right.
Dynamic Yield - Liad Agmon, CEO
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Keynote
7 misconceptions about web marketing
During the past two decades, technology has changed immensely but myths still exists in digital marketing. We'll go through 7 common ideas, from email marketing to cookie, and try to clear up some of them.
Commanders Act - Michael Froment, CEO
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9:45 AM - 10:25 AM
Conference
A shift from Multichannel to Omnichannel Retailing
As the retail landscape continued to change and multichannel seemed to reach its limitation, the retail world moved forward with a new phase: the Omnichannel Retail model.

Omnichannel Retail optimises multiple sales channels while at the same time brings about a high level of integration among them.

The aim of this session is to help you understand how to start implementing an omnichannel experience into your company. We will also highlight some inspiring use cases that are already making moves to create experiences that are more omnichannel.
Klepierre Brand Ventures - Delphine Beer-Gabel, New Business Director
La Compagnie du Lit - Ludovic Woronoff, Ecommerce Director
3W Consulting - Olivia Vigouroux, Director
3W Consulting - Rogatien Tobossi, Associate Director
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Conference
Taking control of programmatic .. to the point of internalizing ?
The session will start by presenting the leading DSPs and trading desk.
A "programmatic maturity" matrix will be introduced, focusing on how advertisers can become more knowledgeable and take control of their programmatic media - including those who decided to create their own internal trading desk.

Omni-canal DSP to consider: Appnexus, DV360, Mediamath, Amobee / Turn, Amazon DSP, The TradeDesk, Adform, Sizmek, Adobe / Tubemogul, Mediarithmics.

Specific-canal DSP to consider: Tabmo, S4M, Vectaury, Adot, Displayce, AdsWizz.
Decathlon - Aurelien Deschodt, Digital Communication Leader
Sutter Mills - Benjamin Courdier, Manager
Air France - Claire Morlon, Head of Media Buying Programmatic & Social Media
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Conference
At the time of GDPR, how DMPs allow brands to rethink the management of customer journeys?
Setting up GDPR, the arrival of CDPs, half-hearted feedback... in one year, the challenges DMP vendors had to solve were numerous. Nevertheless, nowadays, these technologies are still on the rise considering the increased rate of equipment in advertisers.

By answering reconciliation issues on the online-offline customer journey, cross-channel activation and even monetisation, these solutions provide strategic answers to companies during their digital transformation around the central question of data governance.

Solutions to consider: Eulerian Technologies, Oracle, Mediarithmics, Weborama, Numberly (1000 MERCIS), Adobe, Salesforce, Commanders Act.
Seloger.com - Bastien Galibert, Head of Advertising
LesFurets.com - Cédric Miachon, Head of Data
WAISSO - Jeremy Lacoste, Team Manager DMP
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10:30 AM - 11:45 AM
Networking
One-2-One Meetings / Coffee Break
11:50 AM - 12:30 PM
Conference
Overview of the Omni-channel Customer Relationship Management Ecosystem
Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

General solutions to consider: Genesys, Prosodie, Nice in Contact, Avaya, Vocalcom, Akio, Kiamo, Eloquant, Atos Wordline.
Best-of-breed solutions to consider: Eptica, Snap Call, iAdvize, Dimelo, Zendesk, Odigo.
Fnac Darty - Christophe Famechon, Head of customer service
Colorado Groupe - Mehdi Benabdallah, Managing Partner
M6 - Olivier Savaete, Directeur Business Unit Leon's Corner et Responsable Pole Acquisition Home Shopping Service
HSBC - Sabrina Giry, CRM & e-CRM Director
COLORADO GROUPE - Vincent Placer, Managing Partner
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Conference
Managing digital media through Multi-touch Attribution
With the multiplication of touchpoints, media, levers, devices, advertising formats, ... Digital offers the opportunity to reach its target throughout its purchasing journey. In this context, the valuation of all digital campaigns becomes crucial to drive, challenge and optimize investments.

The multi-touch attribution solutions allow to revalue the performances in rebuilt the consumer journey. How to use these solutions to better manage its media investments? Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

Solutions to consider: MixCommander (Commanders Act), Eulerian, VisualIQ (Nielsen Marketing Cloud), Adloop, Ysance | Mazeberry, Wizaly.
CONVERTEO - Guilhem Bodin, Senior Manager expert Media
Orange France - Matthieu Bret, Head of Data and Omnichannel Analytics
Canal Plus - Sabine de Courcy, Acquisition & Digital Trafic Manager
BNP Paribas & Hello Bank! - Sirisack Viengsavanh, Digital Advertising Manager
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Conference
Data & Activation Platform: market is converging with CDP, what does that mean?
In the past decades, the Data Marketing market changed quite a lot: from legacy CRM systems, managing Sales and Customer support, to Marketing Automation, and then DMP to manage digital profiles ... and now CDP (Customer Data Platform) as the new thing in the MarTech and AdTech landscape.

Is that a real revolution or a simple evolution?

We will answer that question, by detailing the market trends and explaining how to build an ecosystem around "Data & Activation platforms", such as CRM, Marketing Automation, DMP, CDP, Customer repository, Personalization, DSP...).

Solutions to consider: Mediarithmics, NP6 Conversational Marketing, Mapp Intelligence, NGDATA, Quintessence (Webedia), Numberly (1000Mercis), Retail Marketing Platform (Ysance), Eulerian CDP, Commanders Act, Tealium Audiencestream.
Cdiscount - Alexandra Richter, Head of Acquisition
COLOMBUS CONSULTING - Jean Meneveau, Associate Director
Lefebvre-Sarrut - John HUI, Chief Data Officer
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12:35 PM - 1:50 PM
Lunch
Lunch & Networking
3:00 PM - 4:15 PM
Networking
One-2-One Meetings / Coffee Break
4:20 PM - 4:30 PM
Keynote
Tomorrow I recruit with confidence and innovation
We want to, but do not dare to break the codes and act in a more disruptive way. Yet it is time!
Because the world of work is changing thanks to digital talents. Let's lead by example! Codes + Momentum + Mindset >> How to be an attractive candidate and/or employer?
Aquent - Charlotte Vitoux, Directrice Générale
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Keynote
The new era of customer data management
What is the new hype of customer data technologies? The customer journey has taken a complete new shape, with new expectations and requirements, which your legacy system need to embrace.

How much of the customer information do you really own and control? The new customer experience is driven by convenience, control and security.
REACHFIVE - Jéremy DALLOIS, CEO
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Keynote
Do we still need European Tech?
As far as technology is concerned, the game seems over: it's a US-Asia duel.
Should Europeans resign to accepting this situation without a fight? A day before the EU election, and 1 year after the GDPR, let's ask directly the question about a legitimate « Preferred European Supplier » policy.
When it comes to selecting a technology, is it only a short term economic trade-off or are higher outcomes at stake? Is there a shared responsibility to favor the blooming of a Tech Stronghold on the Old Continent.
ACTITO - Marc Désenfant, Directeur Général France
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4:30 PM - 5:10 PM
Conference
The current state of the Social Media Management ecosystem
With the massive glut of tools available out there, it can be overwhelming trying to find the ones that won't break the bank and will actually help make your organisation. Use the right tool at the right moment!
Here are 6 powerful social media tools for your community that are guaranteed to increase brand presence.

Solutions to consider: Sprinklr, Agorapulse, Hootsuite, Meltwater, Facelift, Falcon.io.
Saint-Gobain - Aline Geffroy, GLOBAL SOCIAL MEDIA DIRECTOR
Nexton - Aurélie Dhot, Head of International Sales
Transdev Groupe - Caroline Villien Tisse, Sales & Marketing Director
Meliá Hotels International - Santiago Garcia Solimei, Head of Global Social Media
Nexton - Soraya Benali, Head of Digital
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Conference
E-Commerce platforms: which ones are relevant to get a competitive advantage today and tomorrow?
As the e-commerce platforms gain in maturity, the product range is now wide and editors can either address basic or complex needs. Platforms can do much more than the expected transaction features, and their product development roadmap is full of promises. Therefore, they can adapt to a wide range of business cases, but with different TCO strategies. This is why our benchmark aims both at analyzing platforms through business cases (concerning retailers, B2B activities, or omnichannel strategies) and at providing insights for tomorrow's new standards.

Solutions to consider: Magento, Salesforce, Woocommerce, Drupal, Oxatis, Wizishop, Intershop, Solusquare, Visiativ, Oracle Commerce cloud, SAP Hybris, Proximis, Shopify, Oro.
Longchamp - Caroline Grange, Omnichannel & Media Marketing Director
Thinkmarket - Hugues Odasso, Senior Consultant
Thinkmarket - Jean-Baptiste Chetti, Associate Director
Alliance Marine Group - Martial Bonnas, Digital Manager
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Conference
The Marketing Automation Benchmark for B2B businesses
This benchmark is a comparison of the leading Marketing Automation B2B software companies in Europe. The objective is to enable CMOs across Europe to make an informed decision when choosing the right software for their companies and teams.

We will also discuss Marketing Automation trends for the coming years:
  • One platform to rule them all: a growing need for centralised data to optimise and streamline the customer journey.
  • The importance of synching Marketing Automation and CRM to improve collaboration across the company and ultimately improve the customer journey and the bottom line.
  • Integrating new data-processing technologies to improve data-driven marketing decision making.
  • Change management: identify training needs to accelerate the onboarding of the different teams involved and make sure they embrace these new technologies.
B2B solutions to consider: ACT-ON, Hubspot, Marketo, Pardot (Salesforce).
Markentive - Christian Neff, CEO
Antalis - Franck Chenet, Group Director Digital Transformation & Marketing Services
Engie - Ivan Subileau, Social Business Manager
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5:15 PM - 5:55 PM
Conference
Choosing the best social media monitoring solution for your brand
Social Media Monitoring (SMM) tools have reached a new level of maturity and demand better integration within brand ecosystems. Indeed, beyond the ability to analyse data flows over defined audience segments, decision-makers expect these tools to provide intelligible business-oriented connectors - while protecting them from possible obstacles to the GDPR. What about the positioning of SMM players on these issues?

Solutions to consider: Brandwatch, Digimind, Meltwater, Talkwalker, Linkfluence, Sprinklr Core, Crimson Hexagon, Visibrain, Akio (Spotter), Synthesio
Orange France - Bruce Hoang, Chief Communication & Data Officer
Transdev - Leonardo Mastromauro, Head of CRM and Digital Marketing
Valtech - Pascal Malotti, Business Development & Strategy Director
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Conference
Smart Data & Dataviz: Implications for decision making
This new topic will present solutions for preparing, exploiting and making intelligible a large amount of data.

Solutions to consider: Pocket Result, PowerBI (Microsoft), Toucan Toco, Qlik Sense, Tableau Software, Google Data Studio, Looker, Datorama.
FDJ - Matthias Oehler, Chief Data Officier
M13H - Thibault Lefevre, Data Science Director
France Télévisions - Valentin Vivier, Responsable de Projets Data
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Conference
How B2C Marketing Automation Technologies foster Customer engagement?
In this new era of instant consumption patterns, brands need to ensure and operate consistent and relevant communication to every interaction on every touch point, whether physical(human) or digital. To achieve this goal, brands are guided to equip themselves with an ecosystem of solutions that positions the customer at the heart of the company.

This "customer-centric" ecosystem allows to design and orchestrate a seamless, end-to-end omnichannel customer experience. Marketing automation is an integral part of this ecosystem, as a CRM activation lever.

B2C solutions to consider: Actito, Splio, NP6, Cheetah Digital, Mapp, Selligent, Smart Focus, SAS, UNICA, Adobe, Oracle & Salesforce.
Velvet Consulting - Benoît Dugelay, Director
Velvet Consulting - Emmanuelle Muller, Manager
Crédit Agricole - Jean-Louis Deville, CRM Program Manager
Mistertemp - Jean-Loup Wirotius, Chief Marketing Officer CMO
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7:30 PM - 7:30 PM
Bus Departure (Cocktail & Dinner)

Meeting Point : in front of the BCC

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8:00 PM - 11:00 PM
Dinner
Cocktail & Dinner

Funkhaus

Nalepastraße 18, 12459 Berlin, Germany

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7:00 AM - 8:00 AM
Check Out Hotels
9:00 AM - 9:15 AM
Use Case
Visual and speech recognition: supplier selection methodology
While it is primarily used to automate targeting and create algorithms for audiences, new uses, combining different forms of ROI-bearing Machine Learning, are now emerging throughout the company's value chain.With voice (Speech-To-Text) and language (NLP) processing, new conversational experiences are also opening up: Transactional Voice Assistants, Enhanced Call Centers, etc.

Given the diversity of application cases, the variety of on-demand AI services and the multiplicity of service providers, a methodology is needed to help business and data-science teams design solutions using these services and select the most appropriate providers.
ARTEFACT - Cyril Fekete, Consulting Partner
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Use Case
CDP in action: handling multiple data sources for smart activation
Omnichannel marketing is no longer a buzz word nor an empty concept. No matter the industry, prospects and customers are leveraging all available channels to make their voice heard and it is up to the Brands to make sense of multiple data sources to eventually identify the next best interaction.

In this session, we'll tackle a concrete example of how CDPs (Customer Data Platforms) can help in that very matter.
Colombus Consulting - Jonathan Koskas, Manager
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Use Case
Best of breed vs technology suite: tips to facilitate your choice
For several years, companies have been extensively internalizing marketing tools, signing direct contracts with editors.
Regarding the huge amount of investments it represents and the organizational and IT impacts, this topic has become highly strategic for companies.

Deciding for one or multiple technical partners is now critical and raises several questions: Which tool is the best? Should the decision be taken based on technology, on brand recognition or on the competition? Which technical stack to choose?

Among all these questions, a major one remains: should the stack be composed of best-of-breed solutions or of a full-stack solution?
Sutter Mills - Sébastien Leboucher, Manager
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9:20 AM - 9:30 AM
Keynote
I just came back from a spatio-temporal black hole
Brands are not capturing the value in customer calls, whereas caller wants a relationship with the brand and opens up, conversation disappears after the call, brands are not able to analyze and act on call, sales opportunity, marketing and customer loyalty insight are being missed.
Groupe Allo Média - Frédéric DANIEL, COO
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Keynote
Driving massive revenue growth online: the new era of A.I. Personalization
This keynote will explore the new potential offered by the predictive approach for digital personalization strategies.
By measuring the purchasing intention of each visitor in real time, brands can go beyond segmentation to individualize their offerings, messages and content, and create one-to-one customer experiences, while dramatically boosting revenues and margins.
Digital experiences become more consistent and singular for all, just like interactions in the physical world.
Kameleoon - Jean-René Boidron, President
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9:35 AM - 10:15 AM
Conference
Application & Website Monitoring Best Practices for Marketers
E-Commerce website out of order during the sales, inaccessible on iPhone following an update, sudden loss of referencing due to a change of front...Too often, the subject of web & app performance is only really addressed during disasters. This session brings together the lessons learned from several hundred audits to establish the right conclusions, and take effective action by choosing the right solutions.

Solutions to consider: AppDynamics, CA Technologies, Dynatrace, New Relic, Netvigie, IBM, Microsoft Azure, Oracle, Solarwinds, Splunk, Stackify Retrace.
Keley Consulting - Benjamin Hannache, Deputy General Director
Raja - Emmanuel Faux, E-commerce IT Manager
Sncf - François Fleury, Analytics & Customer Knowledge Manager
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Conference
Analysis of the CEM & Conversion Rate Optimization Ecosystem
The Conversion Rate Optimization solutions (CRO) market is growing fast. The study will compare the main European players and will provide an overview of Customer Experience Management (CEM) solutions.

CRO solutions to consider: AB Tasty, Kameleoon, Google Optimize, Qubit, Dynamic Yields et Adobe Target.CEM solutions to consider: ContentSquare, AB Tasty, Hotjar, LuckyOrange.
Groupe PVCP - Anaïs Schumm, Web Product Manager
OUI.sncf - Camille de Vaulchier, Program Owner Personnalisation
LineUP7 - Grégory Amar, Managing Partner
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10:20 AM - 11:20 AM
Networking
One-2-One Meetings / Coffee Break
11:25 AM - 12:05 PM
Conference
Leveraging Consent Management Platforms (CMP) for data privacy: opportunities and challenges
Data privacy is a major challenge which carries great risks for advertisers and publishers. Consent Management Platforms (CMP) help marketers to solve part of these new issues through technology, by managing the consent left by digital users and offering other functionalities.Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

GDPR compliance solutions to consider: DataGalaxy, Didomi, Captain DPO, TrustArc, Privacil, BigID, OneTrust, Dawizz.
Consent Management Platforms to consider: Commanders Act, Tealium, Evidon, QuantCast, SourcePoint Technologie, Fidzup, Smart Adserver, SirData, Didomi, OneTrust, TrustArc, Chandago.
Mondadori France - Alexandre Hadjian, Product & Innovation Director
hw&h Avocats & Rechtsanwälte - André Karg, Counsel
Converteo - Pierre-Eric Beneteau, Senior Manager
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Conference
Analysis of the Web Analytics Ecosystem
Web Analytics is a central concern for marketing decision-makers since the implementation of the GDPR. While some solutions are consolidating into galaxies of tools with facilitating synergies, others are specializing in specific use cases and more flexible business models. How are the players in this market positioned in terms of challenges that, although numerous, are increasingly critical for brands seeking to offer a seamless experience?

Solutions to consider: Adobe Analytics, AT Internet, Eulerian, Google Analytics 360, Motamo, Webtrekk.
Valtech - Eric Petegnief, Directeur Expertise - Data Expérience
Sport1 GmbH - Pascal Damm, COO Digital
Saint-Gobain - Vincent Bastide, Head of Digital & e-Reputation
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Conference
Conversational Agents: how to define a strategy and organization to deal with the business stakes of tomorrow?
Lead by technological innovations and after two years of buzzing, the conversational agents are still at the heart of many reflections. Perceived as "the big next thing" in order to find ways of creating distinction, companies have increased tests and launches. What is the state of the art today? What are the business stakes? How to choose a solution and on which criteria? So many questions that we will answer in our study.

Solutions to consider: Botfuel, Bot Nation, DoYouDreamUp, Flow.Ai, Inbenta, Like a Bot, Synapse, The Chatbot Factory, Reply.Ai, Kore.Ai, Webotit, Alcméon, Visual Bot, Kwalys
Thinkmarket - Aurélien Abdoul-Maninroudine, Senior Manager
SNCF - Jordan CHARLET, Mission Director Digital Design
Thinkmarket - Najiba Mokrani, Manager
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12:45 PM - 1:55 PM
Lunch
Lunch & Networking
Thursday 23rd MayFriday 24th May

Workshops

1:50 PM - 2:20 PM
Don't try to be the new Amazon, create your own path : the successful launch of Dott.pt marketplace
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1:50 PM - 2:20 PM
How To Activate the Potential Of Social Media Through Success Stories, Both Internationally And Locally
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1:50 PM - 2:20 PM
Mobile Apps: analyzing & tracking user satisfaction
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1:50 PM - 2:20 PM
Pimkie and Jules : Customer lifecycle management, leveraged by data activation platform
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1:50 PM - 2:20 PM
The Influencer Marketing Playbook: optimising process, foster Investments & get Results
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1:50 PM - 2:20 PM
DMP, CDP, DataLake... Lost in acronyms? 30 minutes to catch up with Cdiscount
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1:50 PM - 2:20 PM
An unbeatable method for choosing the most performing Marketing Technologies
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1:50 PM - 2:20 PM
Using AI and Big Data to optimise Customer Journeys
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1:50 PM - 2:20 PM
AI-based personalisation: A roadmap to success in a hyper-personalised world
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1:50 PM - 2:20 PM
Data-driven organisation: from local to international expansion
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2:25 PM - 2:55 PM
The 2019 French consumers and omnichannel commerce Survey
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2:25 PM - 2:55 PM
The big trends of Search Marketing (SEO-SEA) in 2019
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2:25 PM - 2:55 PM
The five steps to build your Conversion Optimisation strategy, by OVH
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2:25 PM - 2:55 PM
Tripling ROI for Cdiscount promotional campaigns thanks to AI-driven personalisation
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2:25 PM - 2:55 PM
Which room for the CDP in the marketing stack?
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2:25 PM - 2:55 PM
The 2019 Barometer of Personalised Marketing
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2:25 PM - 2:55 PM
Customer Identity & Access Management: which winning approach to better identify your web & store visitors?
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2:25 PM - 2:55 PM
Winning the Data Game: Matching Trust & Performance
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2:25 PM - 2:55 PM
Coravin, disrupting the wine experience
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2:25 PM - 2:55 PM
How can Social Media generate business?
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12:10 PM - 12:40 PM
CDP: Creating a 360-degree customer view
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12:10 PM - 12:40 PM
Customer Experience Trend Highlights in France in 2019
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12:10 PM - 12:40 PM
Data & Customer Experience: Why Alinéa invest in a Customer Data Platform (CDP)?
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12:10 PM - 12:40 PM
How to obtain a complete vision of the mobile user journey and build its digital strategy?
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12:10 PM - 12:40 PM
Pitfalls in e-marketing: from legal framework to consumer perception - a compared French-German perspective
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12:10 PM - 12:40 PM
B2B eCommerce: 10 Key Features to Consider
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12:10 PM - 12:40 PM
Volkswagen Group France & Groupe La Poste: How Semantic Artificial Intelligence uplift sales performance?
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12:10 PM - 12:40 PM
The new challenges of Trade Marketing
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Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

For more information: www.EBG.net

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Past Event

Barcelona 2018

The growing capital of both Spanish and international digital tech, sunny Barcelona was the perfect place for this year's edition of The Digital Benchmark. The event was hosted at the CCIB (Centre de Convencions Internacional de Barcelona), right next to the sea. Attendees stayed at one of two hotels located just a few minutes walking distance from the CCIB and enjoyed rooftops, swimming pools and, of course, the beach!

+700 Digital Decision Makers
62 consulting et techs partners
+2500 1to1 meetings
30 Workshops
100 european speakers

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Attendees

CompanyJob Title
LesFurets.com Head of Data
Groupe Monte-Carlo SBM Conversion Rate Manager
NUXE UK Digital Marketing Manager
BABILOU GROUPE CRM Web & Marketing Director
Arkema Data Manager
Arkema Global Digital Marketing Manager
Bonduelle Europe Long Life Digital Manager
ratp Chief Marketing Officer CMO
Pierre & Vacances Center Parcs Group Group SEA Manager
CDISCOUNT Data Director
audibene GmbH Head of Product Optimization
Zava CCO Zava
hw&h Avocats & Rechtsanwälte Partner
Thalys International Digital Delegate Director
Kering Digital Media Senior Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
SFR Digital Director
PEUGEOT Head of CX
REED EXPOSITIONS FRANCE Head of Digital
INTERMARCHE Customer Relations Manager
Orange Head of Analytics
Auchan Retail International Corporate Digital Director
HP Digital Manager Europe
AXA France Brand and Content Factory Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Aviva France Digital Manager
Lulli Marketing Director
BABBEL Head of Partnerships
Fashion3 - Jules Chief Executive Officer
Orange Head of Data for Products & Services
SOCIETE GENERALE Data Driven Marketing Manager
Siblu Villages Digital Marketing Director
Française Des Jeux Chief Data Officer
Les Cinémas Pathé Gaumont Chief Digital Officer
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Orange Customer Strategy and Data Director
Renault Digital Product Owner - Offline Conversion
Lapeyre Head of Digital IT
SAMSUNG ELECTRONICS FRANCE Digital Director
PSA Groupe Digital Coach for Comex
Richemont International CRM Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Aéroports de Paris Head of Data & Analytics
Christian Dior Couture Digital Services Manager
MSC Cruises Global Digital Marketing Manager
Disney Manager Digital guest Experience
French bee Web Manager
Bic Ecommerce Director
LafargeHolcim Digital Projects Director
PixMyCar Chief Marketing Officer
Compagnie des Alpes Digital Performance Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Auchan Retail International Group Chief Digital Officer
Babilou Group CTO
Orpi Manager Data & Analytics
AUCHAN Customer Transformation &Innovation Director
BOUYGUES TELECOM Innovation Digital Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
La Compagnie du Lit Ecommerce Director
Sodexo benefits and rewards Digital Marketing Lead
FRANCE GALOP Marketing & Sales Director
Aviva France Customer Analytics Director
BPCE Information Systems Architect
Microsoft Senior Digital & Social Manager
Gamm vert E commerce Manager
Roche Head of Digital & Customer Engagement
BABBEL Principal Marketing Platforms Manager
REXEL Marketing and Sales Solution Owner
Decathlon Digital Communication Leader
SOCIETE GENERALE Web Analytics Manager
AXA Partners Head of Marketing and Distribution
UPSA Head of Digital Marketing
SNCF Senior Web analyst & Data Advisor
MAISONS DU MONDE Data Group Director
Label Emmaüs CEO
Xylem water solutions Demand Generation Manager Europe
MAISONS DU MONDE Data Manager
RATP group CRM / Loyalty Manager
Éditions Lefebvre Sarrut Chief Data Officer
La Poste Transformation & Anticipation Director
Hanes E shop Manager
AUCHAN Digital & E-commerce Director
Decathlon Product Manager Communication & Digital Marketing
Back Market Head of Customer Care
BMW France CRM Data Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Solvay Digital Transformation Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Meteo-France Deputy Director Marketing
BONPOINT Worldwide CRM Manager
Rémy Cointreau App & Digital Project Manager
Aéroports de Paris eCommerce Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
CNFPT Communications Deputy Director
Orange France Chief Communication & Data Officer
Editis Traffic & Digital Manager
Yves Rocher DMP Manager
Pontem Chief Marketing Officer CMO
Banque PSA Finance VP Digital Banking
Aviva Digital Program Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Cheerz Chief Revenue Officer
PSA Data & Performance Manager
L'Exception DGA
HSBC CRM & e-CRM Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
FRANCE TELEVISIONS Technical and Digital Director
Engie BtoB France Social Business Manager
KLEPIERRE Digital Marketing & Innovation
Allopneus Head of UX
Pierre & Vacances Center Parcs Group Webanalytics Manager
effiCity CTO
Orange Digital Marketing Director
L'Occitane Ecommerce Data Manager
BNP PARIBAS CARDIF Editorial Manager
Thalys International Web Traffic Coordinator
eDreams Odigeo Head of Programmatic and Data Sales
Sambre Avesnois Immobilier Digital Strategy Manager
Aviva Product Manager
OUI.sncf Digital Analytics manager
Dixons Carphone Marketing Technology Manager
HAGER Digital Factory Group Director
Pierre & Vacances Center Parcs Group Chief Product Officer
Groupe Pichet Director of Customer Experience
CDISCOUNT Traffic Acquisition Manager
VeryChic Accorhotels Group Head of Data & CRM
La Mutuelle Générale Digital Project Leader
Dott.pt CEO
French bee Product Owner
VOYAGES SNCF Digital Customer Journey Manager
Louvre Hotels Group Transversal & Digital Programs Manager
OVH Digital Analyst Manager
Universal Music France Director of Media & Market Research
PROWEBCE BtoBtoC & Sales Manager
Air France KLM Customer Insights & Analytics
L'Occitane En Provence Head of Digital Project Management Team
Transdev Groupe Sales & Marketing Director
LVMH Digital Transformation Senior Manager
MetLife Head of Direct and Digital - EMEA
CAUDALIE Head of Ecommerce & Digital North Europe
GIE AXA Digital & Media Ecosystem Manager
Essilor International Head of Marketing North Africa
Sisley Digital Media Manager Europe
Boardriders Inc. VP Global IT Omni-channel & Digital
TARKETT Digital Platform Lead
Danone Digital & Media Manager
Visilab CRM Manager
Remy cointreau Global IT Digital Manager
LCL CRM Manager
Richemont Holding France Project Manager / Sales Manager
LONGCHAMP Omnichannel & Media Marketing Director
FnacDarty Head of Professional Division
CENTER PARCS SEA Manager
20 MINUTES FRANCE Chief Information Officer
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
ORANGE B2B Chief Digital Officer
PIXMANIA COO
La Compagnie du Lit CMO
MACIF Product Owner Macif.fr
ONEY BANK Acquisition Manager
Happ-e by ENGIE Customer Client manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
FBD International Digital & E-Commerce Director
Groupe Quartus Digital Director
BABBEL Country Manager - Western Europe
Orange Digital Media & Business Acquisition Director
RENAULT Head of Prospective & Digital Innovation
Editis Customer Knowledge Director
Natixis Head of Communication @ DOSI
BMW France Digital Strategy Manager
Groupe LA POSTE Customer Knowledge Program Change Director
OGF Digital & Omnicanal Director
Solvay Head of Digital studios Europe Asia & Americas
UGC Marketing Digital and Customer experience director
Marignan Digital Manager
Largus Digital Marketing Director
Weber Digital Marketing Manager EMEA
LEGRAND Digital Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Panorabanques Managing Director
Louvre Hotels Group Chief Information Officer
FlixBus Senior Web Analyst
BPCE Head of Acquisition Online
Telefonica Data Innovation Senior Manager
Fashion Data DMP Leader
FRANCE GALOP Digital Team Manager
American Express Digital Director
CDISCOUNT Responsible for data projects and loyalty channels
GROUPE ROCHER Data, BI, CRM Director
Danone Head of Consumer Relations
Essilor International Consumer Marketing and CRM Manager
Orange Social Data Director
BATIWEB GROUP Marketing Director
Microsoft Marketing & Communication Manager
LVMH Global Partnerships Director
MAIF Program Data Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
GENERALI FRANCE Product Manager Mobile Experience
Euromaster Director of Digital Europe
Orange Corporate Vice President Customer Information & Personalization
Journal du Net Journalist
Lagardere Active Digital CTO
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Cartier Ecommerce Traffic & CRM Coordinator
L'Occitane International e-Commerce Manager
Back Market Head of Processes & New Services
La Française Deputy Managing Director Moniwan
Juwelo Country Manager France
La Poste Marketing Director
La poste Chief Marketing Officer CMO
GROUPE BARRIERE Chief CRM and E Commerce Officer
La Française Group Senior Social and Content Manager
audibene GmbH Product Manager Marketing Technologies
SFR Head of digital & e-commerce
AXA France Digital Factory Manager
LEGRAND Digital manager
GROUPE INSEEC U. Acquisition Manager
RAJA Ecommerce IT Manager
FlixBus Web Analyst
GMF Digital Media Manager
Kering Ecommerce Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Vodafone UK Head of Performance Marketing
Sephora Head of IT Customer Experience
Alinéa Customer Animation Manager
ARTE CRM Manager
Saur Group Senior open innovation manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BPCE Digital Data Manager
Renault Data CRM Social Director
Meliá Hotels International Head of Global Social Media
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
TARKETT Director Web Customer Platform
APRIL Project Manager / Sales Manager / Scrum Master
La Poste Director of the Client Knowledge Program
La Poste Business Development Director
OGF Aquisition & CRM manager
SERGIC Digital Marketing Manager
Carmila Chief Marketing & Digital Officer CMDO
BNP Paribas Digital Manager - Agile Coach
MISTERTEMP Chief Marketing Officer CMO
Groupe Avril Digital Innovation Lead IT
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
KLEPIERRE Social & Retailers synergies Marketing Manager
Planetmedia Marketing Audience Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Louvre Hotels Group Head of BI & CRM
Orange Head of Data & Omnichannel Analytics
COLAS Head of Digital Project Manager
Planet Cards GmbH Managing Director
Warner Music France Head of CRM & Digital Marketing
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
DHL Express Global Digital Marketing Manager
SFR Head of Customer Care
Easyvoyage - Webedia Deputy Marketing Manager
Mgen Strategy Director
Cellnovo Group Director of Digital Marketing & Communications
20 MINUTES FRANCE Managing Director
Carrefour Digital Transformation Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
HP Digital Marketing Program Manager
Cartier EU Ecommerce Business Development Manager
MONOPRIX ONLINE Operation Director
CONFORAMA User Experience Director
TARKETT Web platform specialist - Masterdata EMEA
MACSF MOA and Multichannel Campaign Manager
Carlsberg Group Kronenbourg Digital Product Manager
Axel Springer Group Transformation Officer
Carlsberg Group Kronenbourg Digital Manager
Nestlé Waters HQ Global eBusiness Lead
SFR Medias Digital Marketing Director
Renault Digital Business Program Manager
Renault Customer Experience & Analytics Manager
GROUPE RETIF Chief MarketPlace Officer
Axel Springer SE Senior Product Manager Data
home24 Marketing Director
Compagnie des Alpes IT - Head of Digital
Car&Boat Media Emailing and loyalty manager
Natixis Digital Project Director
Suez Group Digital Project Leader
SAINT-GOBAIN Head of Digital & e-Reputation
MAISONS DU MONDE Data engineer
ONEY BANK Data & Analytics Manager
ACCOR Head of CRM Insights & Data Management
PSG Head of CRM & Data
Ontex Global Little Big Change Head or Marketing e-commerce
ALINEA Head of CRM
SERGIC Chief Marketing and Innovation Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
N26 Brand Marketing Lead
Parfums Christian Dior Digital Innovation
Edenred User Monetization Director
ALINEA E Marketing Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
EUROP ASSISTANCE Chief Digital Officer CDO
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
PETIT BATEAU Digital Manager
Maliterie.com Head of Marketing
Printemps Chief Marketing and Communication Officer
SUEZ Head of Digital Marketing and Customer Experience
QOBUZ Chief Executive Officer CEO
Blizzard Entertainment Director of Social Media & Publications
LEGRAND Head of Digital
LABORATOIRE NUXE Digital Activity Director
Neopost Head of Marketing Web team
Total Wash Digital & Strategy Director
Beko France Digital Marketing Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Reed Midem Head of Digital Marketing
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
La Redoute Web Analyst Traffic
ANTALIS Group Director Digital Transformation & Marketing Services
EUROPAGES-WLW COO
TOTAL LUBMARINE Customer Experience Officer
GROUPON Business Development & Communication Director
Jardiland Change Manager - Innovation
SMALLABLE Head of Global Marketing
BOSCH Digital Marketing Manager
ONEY BANK Digital Marketing Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Orange Online Director
HOLDING LVMH SIEGE Partnerships Manager
Cartier EU Digital Marketing & Conversion Specialist
Mondadori France Product & Innovation Director
20 MINUTES FRANCE Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
PIERRE FABRE International Digital Marketing Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
SNCF Analytics & Customer Knowledge Manager
DEVRED CRM / Multichannel Campaign Manager
HSBC Head of Digital Products & Experience
Danone Group Global Media and Digital Manager
Nutrition et Santé E-Commerce Business Developer
PIERRE FABRE Digital Media Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
GAMELOFT Marketing Manager
Weber Stephen Products EMEA GmbH Head of Digital
Sony Digital & CRM Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Aviva Vie Marketing Analytics Manager
Groupe ARGUS Deputy General Manager
Bosch Key Account Manager
Cegedim Insurance Solutions Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
Lactalis LNUF Marques Digital Director
Socomec Digital Manager
Digit RE Group Digital Director
Crédit Agricole SA Group Head of Digital Marketing
Éditions Lefebvre Sarrut Head of European Digital Solutions
ANTALIS Digital Content & Social Marketing Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
CONFORAMA UX Manager
KLEPIERRE New Business Director
Française des Jeux Data Management & Ethics
Air Liquide Head of Digital marketing and customer communication - South Western Europe
SAINT-GOBAIN Global Social Media Director
SARENZA Chief Customer Officer
Transdev Head of CRM and Digital Marketing
TF1 AdTech Director
L'Oréal Precision Advertising - CDO Team
PETIT BATEAU Omnicanal Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Back Market Process Manager
Aigle Azur E-Commerce Manager
French bee Chief Commercial Marketing & Digital Officer
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SOCIETE GENERALE CIB Chief Digital Officer
LVMH Global Partnerships Manager
AIR FRANCE Esales Analysts Team Leader
OGF Digital Marketing Manager
CANAL PLUS E-Shop Manager
CARMA Digital Manager
FRANCE TELEVISIONS Data Projects Manager
ALLIANZ IARD Digital Product Manager
hw&h Avocats & Rechtsanwälte Counsel
AG2R LA MONDIALE MATMUT Customer Marketing Director
Showroomprive VP New Business - Travel
Back Market Social Network Coordinator
Fashion Data Customer Leader
Amorelie Senior Product Manager
Mutual Benefits Managing Partner
Mondadori Digital Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
TOUPRET Customer Communication, Digital & Marketing Manager
IT-CE Architect and Innovation Technology
TF1 Head of Data Web-Analytics and Digital Marketing
MSC Cruises Global Media Manager
SAMSONITE E-Commerce Director
ACCOR Digital Advertising manager
Flixbus Data Scientist
RCI Head of Digital
pfizer MCC & Insight Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Apax Partners Chief Digital Officer
EASYPARAPHARMACIE General Manager
LVMH E-Commerce Optimization & Acquisition manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Schneider Electric Global Ecommerce Marketing Leader
BOURSORAMA Marketing Anticipation Director
CHANEL Digital data manager
Heineken Martech Manager
Milleis Banque Head of Digital Channel development
Crédit Agricole SA CRM Program Manager
OUI.sncf Head of Data Governance - Chief Data officer
Boulanger Head of Social Media
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Banque BCP - Groupe BPCE Marketing Manager
Wonga Marketing and Comms Director
LesFurets.com Head of Acquisition
MACSF IT Manager - Customer Tools and Data Domain
Groupe Mutuel Head of Digital Marketing
La Française Group Head of Marketing Digital & Clusters Development
Orpi Digital & CRM Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Melvin & Hamilton Digital SAS Growth Strategy Manager
MACIF Digital Product Manager
E.LECLERC Acquistion & Data Manager
Groupe SeLoger Performance Analytics Manager
edeXa AG CMO
Transdev Group Group Customer Director
IGN Transformation Business Manager
La Poste Head of Customer Relationship Operations
BYmyCAR Head of E-business
Editis eBusiness & Innovation Project Manager
Ekwateur Digital Marketing Manager
DHL Express Digital Marketing Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Michelin Media and B2C Data Global Director
seloger.com Head of Advertising
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
La Française Group Director of Communication and Digital
Adecco Group France Digital Factory & Lab Manager
APAVE Group Marketing Director
TOUPRET Marketing & Digital Director
L'Occitane Trade Marketing Coordinator
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
CAUDALIE Chief Digital Officer CDO
PSA GROUP Director of the Program Smart Services
DIOR International CRM Project Director
SPB Group Marketing Director
Distingo (PSA Banque) Digital CRM and Communication Manager
INTERMARCHE Performance & Data Manager
McFIT Head of Content and Social Media
HARMONIE MUTUELLE Customer Interactions Manager
La Poste Telecom & Digital Strategy Director
Renault Digital Director
Nexity Head of new digital projects
BMW France Chief Data & Digital Officer CDO
METRON Head of Marketing
Auchan Retail International Chief Data Officer
L'Oréal Global Analytics Manager - CDO Team
CLS Remy Cointreau Chief Technology Officer /CTO
Socomec Digital Marketing Director
Nexity Chief Data Officer
Nutrition & Santé International Digital Director
E-Commerce Nation Marketing Manager / Head of event partnerships
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Banque Casino Innovation Director
Compagnie des Alpes CRM & Digital Manager
Sazka a.s. Senior Web Analyst
Schneider Electric Growth Hacker
CEWE Head of e-Commerce & IT
SPORT1 GmbH COO Digital
La Poste Digital Branch MOA Strategic Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Galeries Lafayette Customer Knowledge Director
CANAL PLUS Acquisition & Digital Trafic Manager
IT-CE Data Architect manager
BOURSORAMA Customer Marketing Director
Marketing Magazine Journalist
Digit RE Group President de DigitRE Group
La Banque Postale Digital Acquisition et eCRM Manager
SNCF Mission Director Digital Design
Editions Amaury Senior Adviser to the CEO
GROUPE INSEEC U. Group Digital Marketing Manager
Pumpkin App Retention & Activation Manager