Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
BOURSORAMA Customer Marketing Director
MSC Cruises Global Media Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
METRON Head of Marketing
BABBEL Principal Marketing Platforms Manager
Back Market Head of Customer Care
audibene GmbH Head of Product Optimization
AXA France Digital Factory Manager
Aviva France Digital Manager
Bonduelle Europe Long Life Digital Manager
Groupe LA POSTE Customer Knowledge Program Change Director
ONEY BANK Data & Analytics Manager
Panorabanques Managing Director
Edenred User Monetization Director
MAISONS DU MONDE Data engineer
Cegedim Insurance Solutions Digital Marketing Manager
Fashion3 - Jules Chief Executive Officer
Natixis Head of Communication @ DOSI
Crédit Agricole SA CRM Program Manager
PixMyCar Chief Marketing Officer
BOUYGUES TELECOM Chief Digital Officer Business & Customers
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
HSBC CRM & e-CRM Director
Aéroports de Paris eCommerce Manager
Orange Social Data Director
Flixbus Data Scientist
EASYPARAPHARMACIE General Manager
Aigle Azur E-Commerce Manager
Microsoft Senior Digital & Social Manager
Sephora Head of IT Customer Experience
Louvre Hotels Group Head of BI & CRM
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Banque PSA Finance VP Digital Banking
BYmyCAR Head of E-business
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Easyvoyage - Webedia Deputy Marketing Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Blizzard Entertainment Director of Social Media & Publications
La Française Group Senior Social and Content Manager
La Française Group Head of Marketing Digital & Clusters Development
Alinéa Customer Animation Manager
OGF Aquisition & CRM manager
Warner Music France Head of CRM & Digital Marketing
PSG Head of CRM & Data
GROUPON Business Development & Communication Director
TOTAL LUBMARINE Customer Experience Officer
BOSCH Digital Marketing Manager
Disney Manager Digital guest Experience
Louvre Hotels Group Transversal & Digital Programs Manager
HP Digital Manager Europe
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
La Poste Marketing Director
Decathlon Digital Communication Leader
Boulanger Head of Social Media
Kering Ecommerce Manager
LafargeHolcim Digital Projects Director
TOUPRET Marketing & Digital Director
Arkema Global Digital Marketing Manager
RAJA Ecommerce IT Manager
BABBEL Head of Partnerships
Digit RE Group Digital Director
20 MINUTES FRANCE Managing Director
La Poste Transformation & Anticipation Director
Orange Digital Marketing Director
CARMA Digital Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Pierre & Vacances Center Parcs Group Group SEA Manager
Compagnie des Alpes Digital Performance Manager
Natixis Digital Project Director
CHANEL Digital data manager
RCI Head of Digital
Kering Digital Media Senior Manager
Thalys International Web Traffic Coordinator
Groupe Mutuel Head of Digital Marketing
L'Occitane Trade Marketing Coordinator
Janssen Johnson & Johnson Director Digital Acceleration EMEA
INTERMARCHE Performance & Data Manager
FRANCE TELEVISIONS Technical and Digital Director
SFR Head of digital & e-commerce
La Poste Head of Customer Relationship Operations
BOUYGUES TELECOM Innovation Digital Manager
Orange Corporate Vice President Customer Information & Personalization
Maliterie.com Head of Marketing
Pierre & Vacances Center Parcs Group Chief Product Officer
MACSF MOA and Multichannel Campaign Manager
Groupe SeLoger Performance Analytics Manager
GAMELOFT Marketing Manager
VeryChic Accorhotels Group Head of Data & CRM
MAISONS DU MONDE CISO & Head Digital Workplace
SAMSONITE E-Commerce Director
Back Market Process Manager
ANTALIS Group Director Digital Transformation & Marketing Services
EUROPAGES-WLW COO
Éditions Lefebvre Sarrut Chief Data Officer
Socomec Digital Marketing Director
Cartier Ecommerce Traffic & CRM Coordinator
Thalys International Digital Delegate Director
LVMH Digital Transformation Senior Manager
Yves Rocher DMP Manager
BOURSORAMA Marketing Anticipation Director
GENERALI FRANCE Product Manager Mobile Experience
Sambre Avesnois Immobilier Digital Strategy Manager
ONEY BANK Acquisition Manager
La Redoute Web Analyst Traffic
PEUGEOT Head of CX
Largus Digital Marketing Director
L'Exception DGA
LVMH Global Partnerships Manager
Orange Head of Analytics
Axel Springer SE Senior Product Manager Data
OGF Digital Marketing Manager
Christian Dior Couture Digital Services Manager
COLAS Head of Digital Project Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
French bee Product Owner
home24 Marketing Director
ALLIANZ IARD Digital Product Manager
GROUPE INSEEC U. Acquisition Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Nexity Head of new digital projects
Nestlé Waters HQ Global eBusiness Lead
Pontem Chief Marketing Officer CMO
Aviva Product Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Rémy Cointreau App & Digital Project Manager
Remy cointreau Global IT Digital Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Wonga Marketing and Comms Director
MACIF Digital Product Manager
Heineken Martech Manager
OGF Digital & Omnicanal Director
Groupe Avril Digital Innovation Lead IT
Universal Music France Director of Media & Market Research
Fashion Data Customer Leader
KLEPIERRE Digital Marketing & Innovation
Carlsberg Group Kronenbourg Digital Product Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Orange Customer Strategy and Data Director
HARMONIE MUTUELLE Customer Interactions Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Weber Stephen Products EMEA GmbH Head of Digital
Roche Head of Digital & Customer Engagement
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
VOYAGES SNCF Digital Customer Journey Manager
Ekwateur Digital Marketing Manager
Cellnovo Group Director of Digital Marketing & Communications
TARKETT Digital Platform Lead
FnacDarty Head of Professional Division
Auchan Retail International Corporate Digital Director
La Mutuelle Générale Digital Project Leader
LVMH E-Commerce Optimization & Acquisition manager
MACSF IT Manager - Customer Tools and Data Domain
BMW France Digital Strategy Manager
QOBUZ Chief Executive Officer CEO
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Hanes E shop Manager
Compagnie des Alpes IT - Head of Digital
INTERMARCHE Customer Relations Manager
IT-CE Data Architect manager
Total Wash Digital & Strategy Director
Galeries Lafayette Customer Knowledge Director
Carmila Chief Marketing & Digital Officer CMDO
Engie BtoB France Social Business Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
SFR Digital Director
PIERRE FABRE International Digital Marketing Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
BPCE Digital Data Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Amorelie Senior Product Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
PROWEBCE BtoBtoC & Sales Manager
TF1 Head of Data Web-Analytics and Digital Marketing
CENTER PARCS SEA Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
CEWE Head of e-Commerce & IT
BNP PARIBAS CARDIF Editorial Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
McFIT Head of Content and Social Media
Air France KLM Customer Insights & Analytics
CANAL PLUS Acquisition & Digital Trafic Manager
La Banque Postale Digital Acquisition et eCRM Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
DEVRED CRM / Multichannel Campaign Manager
GROUPE INSEEC U. Group Digital Marketing Manager
SARENZA Chief Customer Officer
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Suez Group Digital Project Leader
SAINT-GOBAIN Head of Digital & e-Reputation
Française des Jeux Data Management & Ethics
La Poste Business Development Director
MAISONS DU MONDE Data Manager
Orange Head of Data & Omnichannel Analytics
Boardriders Inc. VP Global IT Omni-channel & Digital
L'Occitane En Provence Head of Digital Project Management Team
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Renault Digital Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
AUCHAN Digital & E-commerce Director
GROUPE ROCHER Data, BI, CRM Director
Groupe ARGUS Deputy General Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Orange Online Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Nexity Chief Data Officer
Reed Midem Head of Digital Marketing
Microsoft Marketing & Communication Manager
Richemont International CRM Manager
CANAL PLUS E-Shop Manager
MetLife Head of Direct and Digital - EMEA
Journal du Net Journalist
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
SNCF Senior Web analyst & Data Advisor
RATP group CRM / Loyalty Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Printemps Chief Marketing and Communication Officer
Back Market Head of Processes & New Services
Marignan Digital Manager
SNCF Mission Director Digital Design
BPCE Information Systems Architect
Carlsberg Group Kronenbourg Digital Manager
CLS Remy Cointreau Chief Technology Officer /CTO
SUEZ Head of Digital Marketing and Customer Experience
Editis eBusiness & Innovation Project Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
APRIL Project Manager / Sales Manager / Scrum Master
IT-CE Architect and Innovation Technology
Orange France Chief Communication & Data Officer
hw&h Avocats & Rechtsanwälte Partner
20 MINUTES FRANCE Chief Information Officer
FlixBus Senior Web Analyst
La Française Deputy Managing Director Moniwan
Adecco Group France Digital Factory & Lab Manager
GIE AXA Digital & Media Ecosystem Manager
Neopost Head of Marketing Web team
BATIWEB GROUP Marketing Director
SERGIC Digital Marketing Manager
ratp Chief Marketing Officer CMO
L'Oréal Global Analytics Manager - CDO Team
Juwelo Country Manager France
Zava CCO Zava
OUI.sncf Digital Analytics manager
Parfums Christian Dior Digital Innovation
CAUDALIE Chief Digital Officer CDO
CDISCOUNT Traffic Acquisition Manager
Auchan Retail International Group Chief Digital Officer
Danone Group Global Media and Digital Manager
Label Emmaüs CEO
BABBEL Country Manager - Western Europe
Lapeyre Head of Digital IT
La Compagnie du Lit CMO
MAISONS DU MONDE Data Group Director
LABORATOIRE NUXE Digital Activity Director
Back Market Social Network Coordinator
Schneider Electric Growth Hacker
La Française Group Director of Communication and Digital
Aviva France Customer Analytics Director
FRANCE GALOP Marketing & Sales Director
Babilou Group CTO
N26 Brand Marketing Lead
Beko France Digital Marketing Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Pumpkin App Retention & Activation Manager
RENAULT Head of Prospective & Digital Innovation
Distingo (PSA Banque) Digital CRM and Communication Manager
FRANCE TELEVISIONS Data Projects Manager
Sazka a.s. Senior Web Analyst
edeXa AG CMO
pfizer MCC & Insight Director
Nutrition et Santé E-Commerce Business Developer
Éditions Lefebvre Sarrut Head of European Digital Solutions
ENGIE Happ-e by ENGIE Digital Marketing Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Euromaster Director of Digital Europe
Française Des Jeux Chief Data Officer
Bosch Key Account Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Planetmedia Marketing Audience Director
PSA Groupe Digital Coach for Comex
GMF Digital Media Manager
Jardiland Change Manager - Innovation
SAINT-GOBAIN Global Social Media Director
Milleis Banque Head of Digital Channel development
Cheerz Chief Revenue Officer
Mondadori France Product & Innovation Director
L'Occitane International e-Commerce Manager
Car&Boat Media Emailing and loyalty manager
ORANGE B2B Chief Digital Officer
CNFPT Communications Deputy Director
Schneider Electric Global Ecommerce Marketing Leader
Essilor International Consumer Marketing and CRM Manager
BABILOU GROUPE CRM Web & Marketing Director
LEGRAND Head of Digital
SOCIETE GENERALE CIB Chief Digital Officer
AUCHAN Customer Transformation &Innovation Director
Michelin Media and B2C Data Global Director
Mgen Strategy Director
HAGER Digital Factory Group Director
Lagardere Active Digital CTO
EUROP ASSISTANCE Chief Digital Officer CDO
Orange Head of Data for Products & Services
Auchan Retail International Chief Data Officer
Transdev Head of CRM and Digital Marketing
Carrefour Digital Transformation Director
LCL CRM Manager
Visilab CRM Manager
DHL Express Digital Marketing Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
REXEL Marketing and Sales Solution Owner
Siblu Villages Digital Marketing Director
TOUPRET Customer Communication, Digital & Marketing Manager
AIR FRANCE Esales Analysts Team Leader
La Poste Director of the Client Knowledge Program
Gamm vert E commerce Manager
Sodexo benefits and rewards Digital Marketing Lead
Weber Digital Marketing Manager EMEA
KLEPIERRE New Business Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
APAVE Group Marketing Director
HSBC Head of Digital Products & Experience
Crédit Agricole SA Group Head of Digital Marketing
Orange Digital Media & Business Acquisition Director
Renault Data CRM Social Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
LVMH Global Partnerships Director
PETIT BATEAU Omnicanal Manager
Saur Group Senior open innovation manager
Banque Casino Innovation Director
CDISCOUNT Responsible for data projects and loyalty channels
Aéroports de Paris Head of Data & Analytics
PIERRE FABRE Digital Media Manager
Mutual Benefits Managing Partner
Happ-e by ENGIE Customer Client manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
La Poste Telecom & Digital Strategy Director
PSA Data & Performance Manager
French bee Web Manager
Orpi Digital & CRM Manager
MACIF Product Owner Macif.fr
LesFurets.com Head of Acquisition
GROUPE BARRIERE Chief CRM and E Commerce Officer
E-Commerce Nation Marketing Manager / Head of event partnerships
SFR Head of Customer Care
Allopneus Head of UX
PETIT BATEAU Digital Manager
Aviva Vie Marketing Analytics Manager
Meteo-France Deputy Director Marketing
DIOR International CRM Project Director
Mondadori Digital Director
DHL Express Global Digital Marketing Manager
AXA France Brand and Content Factory Manager
SPORT1 GmbH COO Digital
Nutrition & Santé International Digital Director
MSC Cruises Global Digital Marketing Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Christian Dior Couture E-Commerce Performance Marketing Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Danone Head of Consumer Relations
UPSA Head of Digital Marketing
Sisley Digital Media Manager Europe
LEGRAND Digital Marketing Manager
CONFORAMA User Experience Director
Cartier EU Digital Marketing & Conversion Specialist
UGC Marketing Digital and Customer experience director
CDISCOUNT Data Director
Groupe Monte-Carlo SBM Conversion Rate Manager
La Compagnie du Lit Ecommerce Director
BMW France Chief Data & Digital Officer CDO
LesFurets.com Head of Data
Showroomprive VP New Business - Travel
SNCF Analytics & Customer Knowledge Manager
La poste Chief Marketing Officer CMO
SMALLABLE Head of Global Marketing
Transdev Group Group Customer Director
Vodafone UK Head of Performance Marketing
ACCOR Head of CRM Insights & Data Management
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
SFR Medias Digital Marketing Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Transdev Groupe Sales & Marketing Director
Richemont Holding France Project Manager / Sales Manager
ACCOR Digital Advertising manager
BMW France CRM Data Manager
effiCity CTO
Cartier EU Ecommerce Business Development Manager
FBD International Digital & E-Commerce Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Aviva Digital Program Manager
OVH Digital Analyst Manager
Louvre Hotels Group Chief Information Officer
Xylem water solutions Demand Generation Manager Europe
LONGCHAMP Omnichannel & Media Marketing Director
Lulli Marketing Director
La Poste Digital Branch MOA Strategic Director
Essilor International Head of Marketing North Africa
L'Occitane Ecommerce Data Manager
BNP Paribas Digital Manager - Agile Coach
Groupe Quartus Digital Director
Axel Springer Group Transformation Officer
REED EXPOSITIONS FRANCE Head of Digital
SPB Group Marketing Director
Dott.pt CEO
Telefonica Data Innovation Senior Manager
Orpi Manager Data & Analytics
CONFORAMA UX Manager
Groupe Pichet Director of Customer Experience
Banque BCP - Groupe BPCE Marketing Manager
Dixons Carphone Marketing Technology Manager
SOCIETE GENERALE Web Analytics Manager
ANTALIS Digital Content & Social Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Editions Amaury Senior Adviser to the CEO
TARKETT Web platform specialist - Masterdata EMEA
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Fashion Data DMP Leader
Marketing Magazine Journalist
Ontex Global Little Big Change Head or Marketing e-commerce
BONPOINT Worldwide CRM Manager
ALINEA Head of CRM
MONOPRIX ONLINE Operation Director
PIXMANIA COO
Bic Ecommerce Director
SERGIC Chief Marketing and Innovation Officer
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
TF1 AdTech Director
Editis Traffic & Digital Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
SOCIETE GENERALE Insurance International Partnerships & Business Development
PSA GROUP Director of the Program Smart Services
Decathlon Product Manager Communication & Digital Marketing
MISTERTEMP Chief Marketing Officer CMO
Editis Customer Knowledge Director
AXA Partners Head of Marketing and Distribution
LEGRAND Digital manager
Sony Digital & CRM Manager
HOLDING LVMH SIEGE Partnerships Manager
Socomec Digital Manager
seloger.com Head of Advertising
GROUPE RETIF Chief MarketPlace Officer
American Express Digital Director
FRANCE GALOP Digital Team Manager
Lactalis LNUF Marques Digital Director
SOCIETE GENERALE Data Driven Marketing Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Apax Partners Chief Digital Officer
Arkema Data Manager
20 MINUTES FRANCE Digital Manager
L'Oréal Precision Advertising - CDO Team
ALINEA E Marketing Manager
NUXE UK Digital Marketing Manager
ARTE CRM Manager
Danone Digital & Media Manager
OUI.sncf Head of Data Governance - Chief Data officer
Renault Digital Business Program Manager
ONEY BANK Digital Marketing Manager
Planet Cards GmbH Managing Director
French bee Chief Commercial Marketing & Digital Officer
audibene GmbH Product Manager Marketing Technologies
FlixBus Web Analyst
KLEPIERRE Social & Retailers synergies Marketing Manager
Renault Customer Experience & Analytics Manager
Renault Digital Product Owner - Offline Conversion
Solvay Digital Transformation Director
IGN Transformation Business Manager
Meliá Hotels International Head of Global Social Media
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
HP Digital Marketing Program Manager
Compagnie des Alpes CRM & Digital Manager
Digit RE Group President de DigitRE Group
E.LECLERC Acquistion & Data Manager
TARKETT Director Web Customer Platform
eDreams Odigeo Head of Programmatic and Data Sales
Solvay Head of Digital studios Europe Asia & Americas
MAIF Program Data Director
hw&h Avocats & Rechtsanwälte Counsel
Stanley Black & Decker Marketing Analyst France
BPCE Head of Acquisition Online