The Digital Benchmark by EBG

The Program

Thursday 23^rd MayFriday 24^th May

8:30 AM - 8:35 AM

Conference

Welcome Address by EBG

BCC - Berlin Conference Center

8:35 AM - 8:45 AM

Keynote

Self-disrupt or Die!

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Self-disrupt or die: With over 1 billion expected startups in the world by 2020, the startup phenomenon is completely underestimated... as well as the deadly threat of widespread disruption for all brands across every universe? Winter is coming... no, winter is already here.

BRAND ADVOCATE - Marc SALOMONE, CEO

8:55 AM - 9:10 AM

Use Case

Brands' relational promise boosted by Machine Learning

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How a leader in the insurance sector has set up a dynamic customer satisfaction management program to serve several departments of the company?

We will have a look at a complex Data Science project that is also part of an ambitious business strategy to become more than just an insurance company but a service company dedicated to its customers.

Furthermore, we will decode the data-driven approach of the business line's advantage, which will also deliver best practices in terms of team adoption.

Ekimetrics - François Poitrine, Co-founder & General Manager

Use Case

End-to-End Personalization System: How to offer your users a continuous personalized experience from acquisition to final conversion?

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Today, there are two ways to handle the topics of personalization of the user experience: through the prism of acquisition or of the on-site experience.

In this keynote, you will discover how to reconcile these two worlds and create a bridge between ad-centric data and site-centric data to offer your user a consistent, personalized experience throughout its customer journey and thus increase performances of your digital device.

Uptilab - Laurent Colin, Sales Manager

Use Case

Marketing Tech Stack & Customer Journey, the ultimate association for your digital performance?

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At the time where your brand's differentiation key factor is experience, your digital performance is very often driven at the last touchpoint, in a manual way with a traffic only vision.

It is urgent to operate a change management strategy to put the customer journey at the heart of your digital performance and answer to the organisation and tool challenges. During this session, we will look at practical and replicable answers, illustrated by a case study.

Accenture Interactive - Thomas Pinte, Client Success Lead

9:15 AM - 9:25 AM

Keynote

The future of Search Marketing (SEO/SEA) within 5 years

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Google has established itself today as a reference engine in many countries and now dictates the functioning and evolutions of search marketing.

Based on our researches and observations, we will draw up a report on the short, medium and long term evolutions of Search Marketing so that you can anticipate the next steps in terms of investment, strategy and tools.

Pixalione - Fabrice Alizon, CEO & Founder

Keynote

What are the top 5 Data Marketing best practices of web giants that you could and should copy?

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There are a lot of reasons why web giants lead the digital market, however, some of the key reasons come from their ability to excel in Data Marketing.

Attending this 10min show is not a guarantee to be as successful as Google?. but could help you to understand how large & mature European Digital players in Retail or Media manage to compete with them, replicating some of their best practices.

mediarithmics - Grégoire Fremiot, Chief Revenue Officer

Keynote

Cookie, ad block, GDPR, ITP2.2 ... what next?

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Intelligent Tracking Prevention (ITP 2.0), Adblockers, the ?Do Not Track' initiative... Online tracking moves from client-side to server-side.
How will these changes raise the general standard of online tracking practices?

TEALIUM - Pascal MORVAN, Senior Solutions Consultant

9:30 AM - 9:40 AM

Keynote

Fighting the giants with an "omnichannel-by-design" business model

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After the dawn of fast fashion in 2000, the emergence of pure players in 2005, the fashion industry is today facing a general slow down and needs to reinvent itself in a digitalised world. Pingki will share his thoughts on how data can support omnichannel initiatives and audiences mutualisation.

Ysance | Mazeberry - Laurent Letourmy, CEO
Fashion3 - Jules - Pingki Houang, Chief executive officer

Keynote

How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth

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Personalization is a touchstone of exceptional consumer experiences and is now a modern-day necessity to compete and grow. In this session, Dynamic Yield Founder + CEO Liad Agmon will talk about the hyper-personalization movement that is revolutionizing the market and unlocking substantial revenue for brands that get it right.

Dynamic Yield - Liad Agmon, CEO

Keynote

7 misconceptions about web marketing

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During the past two decades, technology has changed immensely but myths still exists in digital marketing. We'll go through 10 common ideas, from email marketing to cookie, and try to clear up some of them.

Commanders Act - Michael Froment, CEO

9:45 AM - 10:25 AM

Conference

A shift from Multichannel to Omnichannel Retailing

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As the retail landscape continued to change and multichannel seemed to reach its limitation, the retail world moved forward with a new phase: the Omnichannel Retail model.

Omnichannel Retail optimises multiple sales channels while at the same time brings about a high level of integration among them.

The aim of this session is to help you understand how to start implementing an omnichannel experience into your company. We will also highlight some inspiring use cases that are already making moves to create experiences that are more omnichannel.

Klepierre Brand Ventures - Delphine Beer-Gabel, New Business Director
La Compagnie du Lit - Ludovic Woronoff, Ecommerce Director
3W Consulting - Olivia Vigouroux, Director
3W Consulting - Rogatien Tobossi, Associate Director

Conference

Taking control of programmatic .. to the point of internalizing ?

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The session will start by presenting the leading DSPs and trading desk.
A "programmatic maturity" matrix will be introduced, focusing on how advertisers can become more knowledgeable and take control of their programmatic media - including those who decided to create their own internal trading desk.

Omni-canal DSP to consider: Appnexus, DV360, Mediamath, Amobee / Turn, Amazon DSP, The TradeDesk, Adform, Sizmek, Adobe / Tubemogul, Mediarithmics.

Specific-canal DSP to consider: Tabmo, S4M, Vectaury, Adot, Displayce, AdsWizz.

Decathlon - Aurelien Deschodt, Digital Communication Leader
Sutter Mills - Benjamin Courdier, Manager
Air France - Claire Morlon, Head of Media Buying Programmatic & Social Media

Conference

At the time of GDPR, how DMPs allow brands to rethink the management of customer journeys?

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Setting up GDPR, the arrival of CDPs, half-hearted feedback... in one year, the challenges DMP vendors had to solve were numerous. Nevertheless, nowadays, these technologies are still on the rise considering the increased rate of equipment in advertisers.

By answering reconciliation issues on the online-offline customer journey, cross-channel activation and even monetisation, these solutions provide strategic answers to companies during their digital transformation around the central question of data governance.

Solutions to consider: Eulerian Technologies, Oracle, Mediarithmics, Weborama, Numberly (1000 MERCIS), Adobe, Salesforce, Commanders Act.

Seloger.com - Bastien Galibert, Head of Advertising
LesFurets.com - Cédric Miachon, Head of Data
WAISSO - Jeremy Lacoste, Team Manager DMP

10:30 AM - 11:45 AM

Networking

One-2-One Meetings / Coffee Break

11:50 AM - 12:30 PM

Conference

Overview of the Omni-channel Customer Relationship Management Ecosystem

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Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

General solutions to consider: Genesys, Prosodie, Nice in Contact, Avaya, Vocalcom, Akio, Kiamo, Eloquant, Atos Wordline.
Best-of-breed solutions to consider: Eptica, Snap Call, iAdvize, Dimelo, Zendesk, Odigo.

Fnac Darty - Christophe Famechon, Head of customer service
Colorado Groupe - Mehdi Benabdallah, Managing Partner
M6 - Olivier Savaete, Directeur Business Unit Leon's Corner et Responsable Pole Acquisition Home Shopping Service
HSBC - Sabrina Giry, CRM & e-CRM Director
COLORADO GROUPE - Vincent Placer, Managing Partner

Conference

Managing digital media through Multi-touch Attribution

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With the multiplication of touchpoints, media, levers, devices, advertising formats, ... Digital offers the opportunity to reach its target throughout its purchasing journey. In this context, the valuation of all digital campaigns becomes crucial to drive, challenge and optimize investments.

The multi-touch attribution solutions allow to revalue the performances in rebuilt the consumer journey. How to use these solutions to better manage its media investments? Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

Solutions to consider: MixCommander (Commanders Act), Eulerian, VisualIQ (Nielsen Marketing Cloud), Adloop, Ysance | Mazeberry, Wizaly.

CONVERTEO - Guilhem Bodin, Senior Manager expert Media
Orange France - Matthieu Bret, Head of Data and Omnichannel Analytics
Canal Plus - Sabine de Courcy, Acquisition & Digital Trafic Manager
BNP Paribas & Hello Bank! - Sirisack Viengsavanh, Digital Advertising Manager

Conference

Data & Activation Platform: market is converging with CDP, what does that mean?

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In the past decades, the Data Marketing market changed quite a lot: from legacy CRM systems, managing Sales and Customer support, to Marketing Automation, and then DMP to manage digital profiles ... and now CDP (Customer Data Platform) as the new thing in the MarTech and AdTech landscape.

Is that a real revolution or a simple evolution?

We will answer that question, by detailing the market trends and explaining how to build an ecosystem around "Data & Activation platforms", such as CRM, Marketing Automation, DMP, CDP, Customer repository, Personalization, DSP...).

Solutions to consider: Mediarithmics, NP6 Conversational Marketing, Mapp Intelligence, NGDATA, Quintessence (Webedia), Numberly (1000Mercis), Retail Marketing Platform (Ysance), Eulerian CDP, Commanders Act, Tealium Audiencestream.

Cdiscount - Alexandra Richter, Head of Acquisition
COLOMBUS CONSULTING - Jean Meneveau, Associate Director
Lefebvre-Sarrut - John HUI, Chief Data Officer

12:35 PM - 1:50 PM

Lunch

Lunch & Networking

3:00 PM - 4:15 PM

Networking

One-2-One Meetings / Coffee Break

4:20 PM - 4:30 PM

Keynote

Tomorrow I recruit with confidence and innovation

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We want to, but do not dare to break the codes and act in a more disruptive way. Yet it is time!
Because the world of work is changing thanks to digital talents. Let's lead by example! Codes + Momentum + Mindset >> How to be an attractive candidate and/or employer?

Aquent - Charlotte Vitoux, Directrice Générale

Keynote

The new era of customer data management

What is the new hype of customer data technologies? The customer journey has taken a complete new shape, with new expectations and requirements, which your legacy system need to embrace.

How much of the customer information do you really own and control? The new customer experience is driven by convenience, control and security.

REACHFIVE - Jéremy DALLOIS, CEO

Keynote

Do we still need European Tech?

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As far as technology is concerned, the game seems over: it's a US-Asia duel.
Should Europeans resign to accepting this situation without a fight? A day before the EU election, and 1 year after the GDPR, let's ask directly the question about a legitimate « Preferred European Supplier » policy.
When it comes to selecting a technology, is it only a short term economic trade-off or are higher outcomes at stake? Is there a shared responsibility to favor the blooming of a Tech Stronghold on the Old Continent.

ACTITO - Marc Désenfant, Directeur Général France

4:30 PM - 5:10 PM

Conference

The current state of the Social Media Management ecosystem

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With the massive glut of tools available out there, it can be overwhelming trying to find the ones that won't break the bank and will actually help make your organisation. Use the right tool at the right moment!
Here are 6 powerful social media tools for your community that are guaranteed to increase brand presence.

Solutions to consider: Sprinklr, Agorapulse, Hootsuite, Meltwater, Facelift, Falcon.io.

Saint-Gobain - Aline Geffroy, GLOBAL SOCIAL MEDIA DIRECTOR
Nexton - Aurélie Dhot, Head of International Sales
Transdev Groupe - Caroline Villien Tisse, Sales & Marketing Director
Meliá Hotels International - Santiago Garcia Solimei, Head of Global Social Media
Nexton - Soraya Benali, Head of Digital

Conference

E-Commerce platforms: which ones are relevant to get a competitive advantage today and tomorrow?

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As the e-commerce platforms gain in maturity, the product range is now wide and editors can either address basic or complex needs. Platforms can do much more than the expected transaction features, and their product development roadmap is full of promises. Therefore, they can adapt to a wide range of business cases, but with different TCO strategies. This is why our benchmark aims both at analyzing platforms through business cases (concerning retailers, B2B activities, or omnichannel strategies) and at providing insights for tomorrow's new standards.

Solutions to consider: Magento, Salesforce, Woocommerce, Drupal, Oxatis, Wizishop, Intershop, Solusquare, Visiativ, Oracle Commerce cloud, SAP Hybris, Proximis, Shopify, Oro.

Longchamp - Caroline Grange, Omnichannel & Media Marketing Director
Thinkmarket - Hugues Odasso, Senior Consultant
Thinkmarket - Jean-Baptiste Chetti, Associate Director
Alliance Marine Group - Martial Bonnas, Digital Manager

Conference

The Marketing Automation Benchmark for B2B businesses

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This benchmark is a comparison of the leading Marketing Automation B2B software companies in Europe. The objective is to enable CMOs across Europe to make an informed decision when choosing the right software for their companies and teams.

We will also discuss Marketing Automation trends for the coming years:

One platform to rule them all: a growing need for centralised data to optimise and streamline the customer journey.
The importance of synching Marketing Automation and CRM to improve collaboration across the company and ultimately improve the customer journey and the bottom line.
Integrating new data-processing technologies to improve data-driven marketing decision making.
Change management: identify training needs to accelerate the onboarding of the different teams involved and make sure they embrace these new technologies.

B2B solutions to consider: ACT-ON, Hubspot, Marketo, Pardot (Salesforce).

Markentive - Christian Neff, CEO
Antalis - Franck Chenet, Group Director Digital Transformation & Marketing Services
Engie - Ivan Subileau, Social Business Manager

5:15 PM - 5:55 PM

Conference

Choosing the best social media monitoring solution for your brand

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Social Media Monitoring (SMM) tools have reached a new level of maturity and demand better integration within brand ecosystems. Indeed, beyond the ability to analyse data flows over defined audience segments, decision-makers expect these tools to provide intelligible business-oriented connectors - while protecting them from possible obstacles to the GDPR. What about the positioning of SMM players on these issues?

Solutions to consider: Brandwatch, Digimind, Meltwater, Talkwalker, Linkfluence, Sprinklr Core, Crimson Hexagon, Visibrain, Akio (Spotter), Synthesio

Orange France - Bruce Hoang, Chief Communication & Data Officer
Transdev - Leonardo Mastromauro, Head of CRM and Digital Marketing
Valtech - Pascal Malotti, Business Development & Strategy Director

Conference

Smart Data & Dataviz: Implications for decision making

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This new topic will present solutions for preparing, exploiting and making intelligible a large amount of data.

Solutions to consider: Pocket Result, PowerBI (Microsoft), Toucan Toco, Qlik Sense, Tableau Software, Google Data Studio, Looker, Datorama.

FDJ - Matthias Oehler, Chief Data Officier
M13H - Thibault Lefevre, Data Science Director
France Télévisions - Valentin Vivier, Responsable de Projets Data

Conference

How B2C Marketing Automation Technologies foster Customer engagement?

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In this new era of instant consumption patterns, brands need to ensure and operate consistent and relevant communication to every interaction on every touch point, whether physical(human) or digital. To achieve this goal, brands are guided to equip themselves with an ecosystem of solutions that positions the customer at the heart of the company.

This "customer-centric" ecosystem allows to design and orchestrate a seamless, end-to-end omnichannel customer experience. Marketing automation is an integral part of this ecosystem, as a CRM activation lever.

B2C solutions to consider: Actito, Splio, NP6, Cheetah Digital, Mapp, Selligent, Smart Focus, SAS, UNICA, Adobe, Oracle & Salesforce.

Velvet Consulting - Benoît Dugelay, Director
Velvet Consulting - Emmanuelle Muller, Manager
Crédit Agricole - Jean-Louis Deville, CRM Program Manager
Mistertemp - Jean-Loup Wirotius, Chief Marketing Officer CMO

7:30 PM - 7:30 PM

Bus Departure (Cocktail & Dinner)

Meeting Point : in front of the BCC

8:00 PM - 11:00 PM

Dinner

Cocktail & Dinner

Funkhaus

Nalepastraße 18, 12459 Berlin, Germany

7:00 AM - 8:00 AM

Check Out Hotels

9:00 AM - 9:15 AM

Use Case

Visual and speech recognition: supplier selection methodology

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While it is primarily used to automate targeting and create algorithms for audiences, new uses, combining different forms of ROI-bearing Machine Learning, are now emerging throughout the company's value chain.With voice (Speech-To-Text) and language (NLP) processing, new conversational experiences are also opening up: Transactional Voice Assistants, Enhanced Call Centers, etc.

Given the diversity of application cases, the variety of on-demand AI services and the multiplicity of service providers, a methodology is needed to help business and data-science teams design solutions using these services and select the most appropriate providers.

ARTEFACT - Cyril Fekete, Consulting Partner

Use Case

CDP in action: handling multiple data sources for smart activation

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Omnichannel marketing is no longer a buzz word nor an empty concept. No matter the industry, prospects and customers are leveraging all available channels to make their voice heard and it is up to the Brands to make sense of multiple data sources to eventually identify the next best interaction.

In this session, we'll tackle a concrete example of how CDPs (Customer Data Platforms) can help in that very matter.

Colombus Consulting - Jonathan Koskas, Manager

Use Case

Best of breed vs technology suite: tips to facilitate your choice

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For several years, companies have been extensively internalizing marketing tools, signing direct contracts with editors.
Regarding the huge amount of investments it represents and the organizational and IT impacts, this topic has become highly strategic for companies.

Deciding for one or multiple technical partners is now critical and raises several questions: Which tool is the best? Should the decision be taken based on technology, on brand recognition or on the competition? Which technical stack to choose?

Among all these questions, a major one remains: should the stack be composed of best-of-breed solutions or of a full-stack solution?

Sutter Mills - Sébastien Leboucher, Manager

9:20 AM - 9:30 AM

Keynote

I just came back from a spatio-temporal black hole

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Brands are not capturing the value in customer calls, whereas caller wants a relationship with the brand and opens up, conversation disappears after the call, brands are not able to analyze and act on call, sales opportunity, marketing and customer loyalty insight are being missed.

Groupe Allo Média - Frédéric DANIEL, COO

Keynote

Driving massive revenue growth online: the new era of A.I. Personalization

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This keynote will explore the new potential offered by the predictive approach for digital personalization strategies.
By measuring the purchasing intention of each visitor in real time, brands can go beyond segmentation to individualize their offerings, messages and content, and create one-to-one customer experiences, while dramatically boosting revenues and margins.

Digital experiences become more consistent and singular for all, just like interactions in the physical world.

Kameleoon - Jean-René Boidron, President

9:35 AM - 10:15 AM

Conference

Application & Website Monitoring Best Practices for Marketers

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E-Commerce website out of order during the sales, inaccessible on iPhone following an update, sudden loss of referencing due to a change of front...Too often, the subject of web & app performance is only really addressed during disasters. This session brings together the lessons learned from several hundred audits to establish the right conclusions, and take effective action by choosing the right solutions.

Solutions to consider: AppDynamics, CA Technologies, Dynatrace, New Relic, Netvigie, IBM, Microsoft Azure, Oracle, Solarwinds, Splunk, Stackify Retrace.

Keley Consulting - Benjamin Hannache, Deputy General Director
Raja - Emmanuel Faux, E-commerce IT Manager
Sncf - François Fleury, Analytics & Customer Knowledge Manager

Conference

Analysis of the CEM & Conversion Rate Optimization Ecosystem

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The Conversion Rate Optimization solutions (CRO) market is growing fast. The study will compare the main European players and will provide an overview of Customer Experience Management (CEM) solutions.

CRO solutions to consider: AB Tasty, Kameleoon, Google Optimize, Qubit, Dynamic Yields et Adobe Target.CEM solutions to consider: ContentSquare, AB Tasty, Hotjar, LuckyOrange.

Groupe PVCP - Anaïs Schumm, Web Product Manager
OUI.sncf - Camille de Vaulchier, Program Owner Personnalisation
LineUP7 - Grégory Amar, Managing Partner

10:20 AM - 11:20 AM

Networking

One-2-One Meetings / Coffee Break

11:25 AM - 12:05 PM

Conference

Leveraging Consent Management Platforms (CMP) for data privacy: opportunities and challenges

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Data privacy is a major challenge which carries great risks for advertisers and publishers. Consent Management Platforms (CMP) help marketers to solve part of these new issues through technology, by managing the consent left by digital users and offering other functionalities.

Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

GDPR compliance solutions to consider: DataGalaxy, Didomi, Captain DPO, TrustArc, Privacil, BigID, OneTrust, Dawizz.
Consent Management Platforms to consider: Commanders Act, Tealium, Evidon, QuantCast, SourcePoint Technologie, Fidzup, Smart Adserver, SirData, Didomi, OneTrust, TrustArc, Chandago.

Mondadori France - Alexandre Hadjian, Product & Innovation Director
hw&h Avocats & Rechtsanwälte - André Karg, Counsel
Converteo - Pierre-Eric Beneteau, Senior Manager

Conference

Analysis of the Web Analytics Ecosystem

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Web Analytics is a central concern for marketing decision-makers since the implementation of the GDPR. While some solutions are consolidating into galaxies of tools with facilitating synergies, others are specializing in specific use cases and more flexible business models. How are the players in this market positioned in terms of challenges that, although numerous, are increasingly critical for brands seeking to offer a seamless experience?

Solutions to consider: Adobe Analytics, AT Internet, Eulerian, Google Analytics 360, Motamo, Webtrekk.

Valtech - Eric Petegnief, Directeur Expertise - Data Expérience
Sport1 GmbH - Pascal Damm, COO Digital
Saint-Gobain - Vincent Bastide, Head of Digital & e-Reputation

Conference

Conversational Agents: how to define a strategy and organization to deal with the business stakes of tomorrow?

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Lead by technological innovations and after two years of buzzing, the conversational agents are still at the heart of many reflections. Perceived as "the big next thing" in order to find ways of creating distinction, companies have increased tests and launches. What is the state of the art today? What are the business stakes? How to choose a solution and on which criteria? So many questions that we will answer in our study.

Solutions to consider: Botfuel, Bot Nation, DoYouDreamUp, Flow.Ai, Inbenta, Like a Bot, Synapse, The Chatbot Factory, Reply.Ai, Kore.Ai, Webotit, Alcméon, Visual Bot, Kwalys

Thinkmarket - Aurélien Abdoul-Maninroudine, Senior Manager
SNCF - Jordan CHARLET, Mission Director Digital Design
Thinkmarket - Najiba Mokrani, Manager

12:45 PM - 1:55 PM

Lunch

Lunch & Networking

Attendees

Company	Job Title
Socomec	Digital Marketing Director
CAISSE DES DEPOTS ET CONSIGNATIONS	Digital Projects Consulting Manager
L'Oréal	Global Analytics Manager - CDO Team
Label Emmaüs	CEO
CAUDALIE	Head of Ecommerce & Digital North Europe
RATP group	CRM / Loyalty Manager
Decathlon	Digital Communication Leader
Richemont Holding France	Project Manager / Sales Manager
Happ-e by ENGIE	Customer Client manager
VeryChic Accorhotels Group	Head of Data & CRM
SOCIETE GENERALE	Web Analytics Manager
Warner Music France	Head of CRM & Digital Marketing
Arkema	Global Digital Marketing Manager
Orange Corporate	Vice President Customer Information & Personalization
Carlsberg Group Kronenbourg	Digital Manager
Boardriders Inc.	VP Global IT Omni-channel & Digital
Socomec	Digital Manager
Axel Springer SE	Senior Product Manager Data
Groupe SeLoger Logic-Immo	Head of Marketing vertical business
HOLDING LVMH SIEGE	Partnerships Manager
Lulli	Marketing Director
Juwelo	Country Manager France
Total Wash	Digital & Strategy Director
REED EXPOSITIONS FRANCE	Head of Digital
Fortuneo Banque	Head of Acquisition, Media, Partnerships, Data Analytics department
Mondadori	Digital Director
ORANGE BUSINESS SERVICES	VP Marketing Analytics & Technology
KLEPIERRE	New Business Director
Printemps	Chief Marketing and Communication Officer
Sodexo benefits and rewards	Digital Marketing Lead
Orange	Head of Analytics
Renault	Data CRM Social Director
Les Cinémas Pathé Gaumont	Chief Digital Officer
GROUPE BARRIERE	Chief CRM and E Commerce Officer
La poste	Chief Marketing Officer CMO
CARMA	Digital Manager
Engie BtoB France	Social Business Manager
HSBC	CRM & e-CRM Director
Pumpkin App	Retention & Activation Manager
Infopro Digital	Managing director Media brands and tradeshows exc industry tradeshows in France
MISTERTEMP	Chief Marketing Officer CMO
Aviva Vie	Marketing Analytics Manager
Euler Hermes - Groupe ALLIANZ	Group Head of Strategic Marketing Brand and Social media
Air Liquide	Head of Digital marketing and customer communication - South Western Europe
Groupe Mutuel	Head of Digital Marketing
BPCE	Information Systems Architect
Editis	Customer Knowledge Director
Orange	Social Data Director
Christian Dior Couture	E-Commerce Performance Marketing Manager
SARENZA	Chief Customer Officer
MAISONS DU MONDE	Data engineer
Aviva	Product Manager
La Poste	Digital Branch MOA Strategic Director
LVMH	Global Partnerships Manager
TOUPRET	Marketing & Digital Director
GROUPON	Business Development & Communication Director
PSA Groupe	Digital Coach for Comex
FRANCE TELEVISIONS	Technical and Digital Director
E.LECLERC	Acquistion & Data Manager
Digit RE Group	President de DigitRE Group
French bee	Product Owner
LEGRAND	Digital manager
Pierre & Vacances Center Parcs Group	Chief Product Officer
Compagnie des Alpes	IT - Head of Digital
MAIF	Program Data Director
FlixBus	Senior Web Analyst
PIERRE FABRE	Digital Media Manager
Dott.pt	CEO
SFR	Digital Director
FRANCE GALOP	Marketing & Sales Director
SERGIC	Chief Marketing and Innovation Officer
REXEL	Marketing and Sales Solution Owner
KLEPIERRE	Digital Marketing & Innovation
L'Oréal	Precision Advertising - CDO Team
Aviva France	Digital Manager
BABILOU GROUPE	CRM Web & Marketing Director
Neopost	Head of Marketing Web team
OUI.sncf	Head of Data Governance - Chief Data officer
Aviva France	Customer Analytics Director
Babilou	Group CTO
FlixBus	Web Analyst
Orange	Online Director
Arkema	Data Manager
Compagnie des Alpes	Digital Performance Manager
Lagardere Active	Digital CTO
ANTALIS	Digital Content & Social Marketing Manager
Suez	Group Digital Project Leader
LesFurets.com	Head of Acquisition
PIERRE FABRE	International Digital Marketing Manager
CANAL PLUS	E-Shop Manager
GROUPE INSEEC U.	Group Digital Marketing Manager
RAJA	Ecommerce IT Manager
Janssen Johnson & Johnson	Director Digital Acceleration EMEA
DHL Express	Global Digital Marketing Manager
Corsair International (Groupe TUI Travel)	web marketing & digital Manager
LesFurets.com	Head of Data
SNCF	Senior Web analyst & Data Advisor
EASYPARAPHARMACIE	Webmarketing / Traffic Manager
French bee	Web Manager
Bosch	Key Account Manager
INTERMARCHE	Performance & Data Manager
Richemont International	CRM Manager
KLEPIERRE	Social & Retailers synergies Marketing Manager
ACCOR	Digital Advertising manager
DIOR	International CRM Project Director
SOCIETE GENERALE - International Retail Banking	Internal Startup Founder
La Poste	Marketing Director
Allianz Worldwide Partners	Smart Home & Utilities Global Business Development
Schneider Electric	Growth Hacker
Thalys International	Digital Delegate Director
GROUPE RETIF	Chief MarketPlace Officer
Fashion Data	Customer Leader
LVMH	Digital Transformation Senior Manager
Renault	Digital Business Program Manager
HP	Digital Manager Europe
L'Occitane En Provence	Head of Digital Project Management Team
20 MINUTES FRANCE	Chief Information Officer
BATIWEB GROUP	Marketing Director
Natixis	Head of Communication @ DOSI
CREDIT AGRICOLE CONSUMER FINANCE	Customer Experience Manager
Orange	Digital Marketing Director
Groupe Pierre & Vacances - Center Parcs	Acquisition Manager
UPSA	Head of Digital Marketing
Back Market	Head of Processes & New Services
Nexity	Head of new digital projects
Roche	Head of Digital & Customer Engagement
PSA	Data & Performance Manager
Banque BCP - Groupe BPCE	Marketing Manager
TARKETT	Web platform specialist - Masterdata EMEA
Stanley Black & Decker	Marketing Analyst France
pfizer	MCC & Insight Director
CENTER PARCS	SEA Manager
Melvin & Hamilton Digital SAS	Growth Strategy Manager
BNP PARIBAS CARDIF	Editorial Manager
audibene GmbH	Product Manager Marketing Technologies
PixMyCar	Chief Marketing Officer
Showroomprive	VP New Business - Travel
Vodafone UK	Head of Performance Marketing
Banque PSA Finance	VP Digital Banking
BABBEL	Country Manager - Western Europe
Groupe Quartus	Digital Director
TARKETT	Digital Platform Lead
Danone	Head of Consumer Relations
Boulanger	Head of Social Media
EASYPARAPHARMACIE	General Manager
OVH	Digital Analyst Manager
ACCOR	Head of CRM Insights & Data Management
MAISONS DU MONDE	Data Manager
Sisley	Digital Media Manager Europe
Crédit Agricole SA	CRM Program Manager
FRANCE TELEVISIONS	Technical Manager - Digital Marketing and Data
SAMSUNG ELECTRONICS FRANCE	Digital Director
Cartier	EU Ecommerce Business Development Manager
SNCF	Mission Director Digital Design
MEDIAPOST	Deputy General Manager Marketing and Customer Experience
HAGER	Digital Factory Group Director
SERGIC	Digital Marketing Manager
SAINT-GOBAIN	Head of Digital Marketing & Communication
LE CREDIT LYONNAIS	Digital Marketing & Communication Director
Groupe ARGUS	Deputy General Manager
SPORT1 GmbH	COO Digital
Sony	Digital & CRM Manager
Marketing Magazine	Journalist
BMW France	Chief Data & Digital Officer CDO
Editis	eBusiness & Innovation Project Manager
Journal du Net	Journalist
Éditions Lefebvre Sarrut	Chief Data Officer
Pierre & Vacances Center Parcs Group	Webanalytics Manager
Éditions Lefebvre Sarrut	Head of European Digital Solutions
Cellnovo Group	Director of Digital Marketing & Communications
BOURSORAMA	Marketing Anticipation Director
Distingo (PSA Banque)	Digital CRM and Communication Manager
Fashion Data	DMP Leader
Saur Group	Senior open innovation manager
LCL	CRM Manager
Michelin	Media and B2C Data Global Director
La Française Group	Director of Communication and Digital
Back Market	Social Network Coordinator
Euromaster	Director of Digital Europe
Aigle Azur	E-Commerce Manager
Sacem	Deputy Director of Marketing Digital Transformation & CRM
CDISCOUNT	Responsible for data projects and loyalty channels
Zava	CCO Zava
Dixons Carphone	Marketing Technology Manager
Renault	Digital Director
Schweizerische Bundesbahnen SBB	Head of Digital Analytics
SFR Medias	Digital Marketing Director
Ekwateur	Digital Marketing Manager
Orange France	Tools & Performance Digital Data Director - Data & Tools Marketing Director
Bonduelle Europe Long Life	Digital Manager
Française Des Jeux	Chief Data Officer
Allianz Worldwide Partners	Head of Direct Business & Digital - France
Visilab	CRM Manager
Remy cointreau	Global IT Digital Manager
Maliterie.com	Head of Marketing
APAVE	Group Marketing Director
Beko France	Digital Marketing Manager
Car&Boat Media	Emailing and loyalty manager
OGF	Digital & Omnicanal Director
Orpi	Manager Data & Analytics
Orpi	Digital & CRM Manager
MACIF	Product Owner Macif.fr
COLAS	Head of Digital Project Manager
Renault	Digital Product Owner - Offline Conversion
Edgewell Personal Care / Wilkinson Sword GmbH	National Sales Manager Ecommerce & Digital
Bic	Ecommerce Director
Sazka a.s.	Senior Web Analyst
La Poste	Transformation & Anticipation Director
GROUPE INSEEC U.	Acquisition Manager
LABORATOIRE NUXE	France Digital & Ecommerce Group Leader
CDISCOUNT	Traffic Acquisition Manager
Pierre & Vacances Center Parcs Group	Group SEA Manager
SAINT-GOBAIN	Global Social Media Director
ALINEA	Head of CRM
SUEZ	Head of Digital Marketing and Customer Experience
Weber Stephen Products EMEA GmbH	Head of Digital
McFIT	Head of Content and Social Media
BABBEL	Head of Partnerships
CONFORAMA	User Experience Director
Danone	Digital & Media Manager
Back Market	Head of Customer Care
Compagnie Européenne de Crédit	Web & Innovation Partnerships Manager
CANAL PLUS	Acquisition & Digital Trafic Manager
AUCHAN	Digital & E-commerce Director
La Poste	Director of the Client Knowledge Program
TF1	Head of Data Web-Analytics and Digital Marketing
Cegedim Insurance Solutions	Digital Marketing Manager
Reed Midem	Head of Digital Marketing
INTERMARCHE	Customer Relations Manager
BOUYGUES TELECOM	Chief Digital Officer Business & Customers
MACIF	Digital Product Manager
Solvay	Head of Digital studios Europe Asia & Americas
BPCE	Digital Data Manager
Aviva	Digital Program Manager
CMS FRANCIS LEFEBVRE AVOCATS	Digital Manager
Digit RE Group	Digital Director
PEUGEOT	Head of CX
Parfums Christian Dior	Digital Innovation
Auchan Retail International	Group Chief Digital Officer
MSC Cruises	Global Digital Marketing Manager
LEGRAND	Digital Marketing Manager
MONOPRIX ONLINE	Operation Director
Easyvoyage - Webedia	Acquisition & Monetisation Manager
wibocon Unternehmensberatung GmbH	Founder and Co-CEO responsible for Technology Marketing and Sales
La Française Group	Head of Marketing Digital & Clusters Development
Mutual Benefits	Managing Partner
Microsoft	Marketing & Communication Manager
Amorelie	Senior Product Manager
Planetmedia	Marketing Audience Director
PSG	Head of CRM & Data
GMF	Digital Media Manager
ALINEA	E Marketing Manager
Easyvoyage - Webedia	Deputy Marketing Manager
Adecco Group France	Digital Factory & Lab Manager
Editions Amaury	Senior Adviser to the CEO
Orange	Head of Data for Products & Services
CLS Remy Cointreau	Chief Technology Officer /CTO
Nutrition & Santé	International Digital Director
Nestlé Waters HQ	Global eBusiness Lead
audibene GmbH	Head of Product Optimization
Sambre Avesnois Immobilier	Digital Strategy Manager
CDISCOUNT	Data Director
PETIT BATEAU	Omnicanal Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion	Digital Manager
LABORATOIRE NUXE	Digital Activity Director
edeXa AG	CMO
IGN	Transformation Business Manager
TF1	AdTech Director
Thalys International	Web Traffic Coordinator
SFR	Head of digital & e-commerce
Natixis	Digital Project Director
Nutrition et Santé	E-Commerce Business Developer
BOSCH	Digital Marketing Manager
DEVRED	CRM / Multichannel Campaign Manager
Kering	Digital Media Senior Manager
HP	Digital Marketing Program Manager
FnacDarty	Head of Professional Division
LE CREDIT LYONNAIS	RH & Digital RH Transformation Director
Groupe Monte-Carlo SBM	Conversion Rate Manager
Orange	Digital Media & Business Acquisition Director
Mondadori France	Product & Innovation Director
Nexity	Chief Data Officer
20 MINUTES FRANCE	Managing Director
SOCIETE GENERALE	Data Driven Marketing Manager
BOUYGUES TELECOM	Innovation Digital Manager
Meliá Hotels International	Head of Global Social Media
Louvre Hotels Group	Chief Information Officer
SIGNIFY / PHILIPS LIGHTING	Marketing Manager Retail
hw&h Avocats & Rechtsanwälte	Partner
home24	Marketing Director
Christian Dior Couture	Digital Services Manager
Allopneus	Head of UX
Groupe Pichet	Director of Customer Experience
CHANEL	Digital data manager
EUROP ASSISTANCE	Chief Digital Officer CDO
ONEY BANK	Data & Analytics Manager
Solvay	Digital Transformation Director
Xylem water solutions	Demand Generation Manager Europe
ORANGE	B2B Chief Digital Officer
Largus	Digital Marketing Director
Air France KLM	Customer Insights & Analytics
OGF	Aquisition & CRM manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A.	Chief Technical Officer
AG2R LA MONDIALE	Digital Customer & Digital Services Director
L'Occitane	Ecommerce Data Manager
Rémy Cointreau	App & Digital Project Manager
Auchan Retail International	Corporate Digital Director
GENERALI FRANCE	Product Manager Mobile Experience
hw&h Avocats & Rechtsanwälte	Counsel
EUROPAGES-WLW	COO
FRANCE TELEVISIONS	Data Projects Manager
AG2R LA MONDIALE MATMUT	Head of Digital Solution & Innovation User Experience
FORBO FLOORING SYSTEMS	Marketing Director South Countries
RCI	Head of Digital
ONEY BANK	Digital Marketing Manager
NUXE UK	Digital Marketing Manager
VOYAGES SNCF	Digital Customer Journey Manager
CAUDALIE	Chief Digital Officer CDO
La Mutuelle Générale	Digital Project Leader
Milleis Banque	Head of Digital Channel development
Panorabanques	Managing Director
BYmyCAR	Head of E-business
PETIT BATEAU	Digital Manager
Cartier	EU Digital Marketing & Conversion Specialist
Transdev Groupe	Sales & Marketing Director
PIXMANIA	COO
eDreams Odigeo	Head of Programmatic and Data Sales
BONPOINT	Worldwide CRM Manager
Carmila	Chief Marketing & Digital Officer CMDO
GIE AXA	Digital & Media Ecosystem Manager
L'Occitane	International e-Commerce Manager
La Poste	Business Development Director
effiCity	CTO
Mgen	Strategy Director
Groupe SeLoger	Performance Analytics Manager
AIR FRANCE	Head of Media Buying Programmatic & Social Media
Auchan Retail International	Chief Data Officer
Blizzard Entertainment	Director of Social Media & Publications
CEWE	Head of e-Commerce & IT
ANTALIS	Group Director Digital Transformation & Marketing Services
LafargeHolcim	Digital Projects Director
APRIL	Project Manager / Sales Manager / Scrum Master
Orange	Head of Data & Omnichannel Analytics
TOUPRET	Customer Communication, Digital & Marketing Manager
SNCF	Analytics & Customer Knowledge Manager
Microsoft	Senior Digital & Social Manager
HSBC	Head of Digital Products & Experience
LVMH	E-Commerce Optimization & Acquisition manager
Meteo-France	Deputy Director Marketing
Crédit Agricole SA	Group Head of Digital Marketing
Edenred	User Monetization Director
Orange France	Chief Communication & Data Officer
ORANGE BUSINESS SERVICES	Operational Marketing Director BU Mobile France & International
Groupe LA POSTE	Customer Knowledge Program Change Director
CONFORAMA	UX Manager
Ontex Global Little Big Change	Head or Marketing e-commerce
GAMELOFT	Marketing Manager
Carrefour	Digital Transformation Director
BMW France	CRM Data Manager
Groupe Avril	Digital Innovation Lead IT
MAISONS DU MONDE	Data Group Director
AUCHAN	Customer Transformation &Innovation Director
RENAULT	Head of Prospective & Digital Innovation
Française des Jeux	Data Management & Ethics
Planet Cards GmbH	Managing Director
GROUPE ROCHER	Data, BI, CRM Director
MACSF	IT Manager - Customer Tools and Data Domain
seloger.com	Head of Advertising
SFR	Digital Business Development Manager - Web and Digital Sales Direction SFR
French bee	Chief Commercial Marketing & Digital Officer
Siblu Villages	Digital Marketing Director
SOCIETE GENERALE Insurance	International Partnerships & Business Development
CNFPT	Communications Deputy Director
PROWEBCE	BtoBtoC & Sales Manager
IT-CE	Data Architect manager
UGC	Marketing Digital and Customer experience director
OUI.sncf	Digital Analytics manager
La Poste	Telecom & Digital Strategy Director
Jardiland	Change Manager - Innovation
Elior Group	CRM and Plan Project Manager at the Elior Group Strategy Direction
ARTE	CRM Manager
AG2R LA MONDIALE MATMUT	Customer Marketing Director
ENGIE Happ-e by ENGIE	Digital Marketing Manager
Pontem	Chief Marketing Officer CMO
FRANCE TELEVISIONS	Chief Marketing & Data Officer
QOBUZ	Chief Executive Officer CEO
Danone Group	Global Media and Digital Manager
MACSF	MOA and Multichannel Campaign Manager
AXA France	Brand and Content Factory Manager
L'Occitane	Trade Marketing Coordinator
Louvre Hotels Group	Head of BI & CRM
SMALLABLE	Head of Global Marketing
TOTAL LUBMARINE	Customer Experience Officer
Banque Casino	Innovation Director
Heineken	Martech Manager
SPB Group	Marketing Director
Yves Rocher	DMP Manager
SAINT-GOBAIN	Head of Digital & e-Reputation
La Française Group	Senior Social and Content Manager
FBD International	Digital & E-Commerce Director
M6	Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
METRON	Head of Marketing
Back Market	Process Manager
BPCE	Head of Acquisition Online
Hanes	E shop Manager
Essilor International	Head of Marketing North Africa
Alinéa	Customer Animation Manager
Marignan	Digital Manager
Fashion3 - Jules	Chief Executive Officer
HARMONIE MUTUELLE	Customer Interactions Manager
Lactalis LNUF Marques	Digital Director
FRANCE GALOP	Digital Team Manager
American Express	Digital Director
La Compagnie du Lit	Ecommerce Director
AXA France	Digital Factory Manager
La Compagnie du Lit	CMO
Galeries Lafayette	Customer Knowledge Director
ENGIE	Director in charge of the Digital Transformation of Global Business Support
Axel Springer	Group Transformation Officer
Telefonica	Data Innovation Senior Manager
Sephora	Head of IT Customer Experience
L'Exception	DGA
Carlsberg Group Kronenbourg	Digital Product Manager
E-Commerce Nation	Marketing Manager / Head of event partnerships
Renault	Customer Experience & Analytics Manager
OGF	Digital Marketing Manager
PSA GROUP	Director of the Program Smart Services
Disney	Manager Digital guest Experience
BMW France	Digital Strategy Manager
20 MINUTES FRANCE	Digital Manager
BOURSORAMA	Customer Marketing Director
LEGRAND	Head of Digital
ratp	Chief Marketing Officer CMO
La Poste	Head of Customer Relationship Operations
Wonga	Marketing and Comms Director
Compagnie des Alpes	CRM & Digital Manager
Weber	Digital Marketing Manager EMEA
Kering	Ecommerce Manager
COVEA / MMA INSURANCE	Head of media marketing communication and travel buying
SOCIETE GENERALE CIB	Chief Digital Officer
Louvre Hotels Group	Transversal & Digital Programs Manager
N26	Brand Marketing Lead
LVMH	Global Partnerships Director
DHL Express	Digital Marketing Manager
BNP Paribas	Digital Manager - Agile Coach
La Redoute	Web Analyst Traffic
SFR	Head of Customer Care
Air France - KLM Cargo and Martinair Cargo	VP Marketing e-Commerce & Communication
Aéroports de Paris	eCommerce Manager
Aéroports de Paris	Head of Data & Analytics
Cheerz	Chief Revenue Officer
Flixbus	Data Scientist
TARKETT	Director Web Customer Platform
Transdev Group	Group Customer Director
ALLIANZ IARD	Digital Product Manager
LONGCHAMP	Omnichannel & Media Marketing Director
MAISONS DU MONDE	CISO & Head Digital Workplace
BABBEL	Principal Marketing Platforms Manager
MSC Cruises	Global Media Manager
Lapeyre	Head of Digital IT
La Française	Deputy Managing Director Moniwan
EUROP ASSISTANCE Holding	Head of Group ICT Procurement
Universal Music France	Director of Media & Market Research
Apax Partners	Chief Digital Officer
AXA Partners	Head of Marketing and Distribution
Cartier	Ecommerce Traffic & CRM Coordinator
ONEY BANK	Acquisition Manager
Transdev	Head of CRM and Digital Marketing
Gamm vert	E commerce Manager
Essilor International	Consumer Marketing and CRM Manager
Orange	Customer Strategy and Data Director
La Banque Postale	Digital Acquisition et eCRM Manager
IT-CE	Architect and Innovation Technology
Editis	Traffic & Digital Manager
AIR FRANCE	Esales Analysts Team Leader
BNP Paribas Personal Finance - Neymo	Chief Marketing Officer
Decathlon	Product Manager Communication & Digital Marketing
MetLife	Head of Direct and Digital - EMEA
Apréva Mutuelle - Groupe AÉSIO	Chief Digital Officer CDO
SAMSONITE	E-Commerce Director
Schneider Electric	Global Ecommerce Marketing Leader

The Digital Benchmark in Berlin

Berlin, the Digital Capital

Why Attend

The Concept

Why Berlin

Welcome to the fastest growing tech hub in Europe

Facts & Figures

berlin congress center:

The Program

Workshops

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

Philippe Khattou

Soraya Cabezon

Caroline Mouchiroud

Margaux Beauvais

Attendees