The Digital Benchmark by EBG

The Program

Thursday 23^rd MayFriday 24^th May

8:30 AM - 8:35 AM

Conference

Welcome Address by EBG

BCC - Berlin Conference Center

8:35 AM - 8:45 AM

Keynote

Self-disrupt or Die!

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Self-disrupt or die: With over 1 billion expected startups in the world by 2020, the startup phenomenon is completely underestimated... as well as the deadly threat of widespread disruption for all brands across every universe? Winter is coming... no, winter is already here.

BRAND ADVOCATE - Marc SALOMONE, CEO

8:55 AM - 9:10 AM

Use Case

Brands' relational promise boosted by Machine Learning

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How a leader in the insurance sector has set up a dynamic customer satisfaction management program to serve several departments of the company?

We will have a look at a complex Data Science project that is also part of an ambitious business strategy to become more than just an insurance company but a service company dedicated to its customers.

Furthermore, we will decode the data-driven approach of the business line's advantage, which will also deliver best practices in terms of team adoption.

Ekimetrics - François Poitrine, Co-founder & General Manager

Use Case

End-to-End Personalization System: How to offer your users a continuous personalized experience from acquisition to final conversion?

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Today, there are two ways to handle the topics of personalization of the user experience: through the prism of acquisition or of the on-site experience.

In this keynote, you will discover how to reconcile these two worlds and create a bridge between ad-centric data and site-centric data to offer your user a consistent, personalized experience throughout its customer journey and thus increase performances of your digital device.

Uptilab - Laurent Colin, Sales Manager

Use Case

Marketing Tech Stack & Customer Journey, the ultimate association for your digital performance?

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At the time where your brand's differentiation key factor is experience, your digital performance is very often driven at the last touchpoint, in a manual way with a traffic only vision.

It is urgent to operate a change management strategy to put the customer journey at the heart of your digital performance and answer to the organisation and tool challenges. During this session, we will look at practical and replicable answers, illustrated by a case study.

Accenture Interactive - Thomas Pinte, Client Success Lead

9:15 AM - 9:25 AM

Keynote

The future of Search Marketing (SEO/SEA) within 5 years

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Google has established itself today as a reference engine in many countries and now dictates the functioning and evolutions of search marketing.

Based on our researches and observations, we will draw up a report on the short, medium and long term evolutions of Search Marketing so that you can anticipate the next steps in terms of investment, strategy and tools.

Pixalione - Fabrice Alizon, CEO & Founder

Keynote

What are the top 5 Data Marketing best practices of web giants that you could and should copy?

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There are a lot of reasons why web giants lead the digital market, however, some of the key reasons come from their ability to excel in Data Marketing.

Attending this 10min show is not a guarantee to be as successful as Google?. but could help you to understand how large & mature European Digital players in Retail or Media manage to compete with them, replicating some of their best practices.

mediarithmics - Grégoire Fremiot, Chief Revenue Officer

Keynote

Cookie, ad block, GDPR, ITP2.2 ... what next?

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Intelligent Tracking Prevention (ITP 2.0), Adblockers, the ?Do Not Track' initiative... Online tracking moves from client-side to server-side.
How will these changes raise the general standard of online tracking practices?

TEALIUM - Pascal MORVAN, Senior Solutions Consultant

9:30 AM - 9:40 AM

Keynote

Fighting the giants with an "omnichannel-by-design" business model

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After the dawn of fast fashion in 2000, the emergence of pure players in 2005, the fashion industry is today facing a general slow down and needs to reinvent itself in a digitalised world. Pingki will share his thoughts on how data can support omnichannel initiatives and audiences mutualisation.

Ysance | Mazeberry - Laurent Letourmy, CEO
Fashion3 - Jules - Pingki Houang, Chief executive officer

Keynote

How to use Machine Learning to Personalize Consumer Engagement and Unlock Growth

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Personalization is a touchstone of exceptional consumer experiences and is now a modern-day necessity to compete and grow. In this session, Dynamic Yield Founder + CEO Liad Agmon will talk about the hyper-personalization movement that is revolutionizing the market and unlocking substantial revenue for brands that get it right.

Dynamic Yield - Liad Agmon, CEO

Keynote

7 misconceptions about web marketing

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During the past two decades, technology has changed immensely but myths still exists in digital marketing. We'll go through 10 common ideas, from email marketing to cookie, and try to clear up some of them.

Commanders Act - Michael Froment, CEO

9:45 AM - 10:25 AM

Conference

A shift from Multichannel to Omnichannel Retailing

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As the retail landscape continued to change and multichannel seemed to reach its limitation, the retail world moved forward with a new phase: the Omnichannel Retail model.

Omnichannel Retail optimises multiple sales channels while at the same time brings about a high level of integration among them.

The aim of this session is to help you understand how to start implementing an omnichannel experience into your company. We will also highlight some inspiring use cases that are already making moves to create experiences that are more omnichannel.

Klepierre Brand Ventures - Delphine Beer-Gabel, New Business Director
La Compagnie du Lit - Ludovic Woronoff, Ecommerce Director
3W Consulting - Olivia Vigouroux, Director
3W Consulting - Rogatien Tobossi, Associate Director

Conference

Taking control of programmatic .. to the point of internalizing ?

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The session will start by presenting the leading DSPs and trading desk.
A "programmatic maturity" matrix will be introduced, focusing on how advertisers can become more knowledgeable and take control of their programmatic media - including those who decided to create their own internal trading desk.

Omni-canal DSP to consider: Appnexus, DV360, Mediamath, Amobee / Turn, Amazon DSP, The TradeDesk, Adform, Sizmek, Adobe / Tubemogul, Mediarithmics.

Specific-canal DSP to consider: Tabmo, S4M, Vectaury, Adot, Displayce, AdsWizz.

Decathlon - Aurelien Deschodt, Digital Communication Leader
Sutter Mills - Benjamin Courdier, Manager
Air France - Claire Morlon, Head of Media Buying Programmatic & Social Media

Conference

At the time of GDPR, how DMPs allow brands to rethink the management of customer journeys?

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Setting up GDPR, the arrival of CDPs, half-hearted feedback... in one year, the challenges DMP vendors had to solve were numerous. Nevertheless, nowadays, these technologies are still on the rise considering the increased rate of equipment in advertisers.

By answering reconciliation issues on the online-offline customer journey, cross-channel activation and even monetisation, these solutions provide strategic answers to companies during their digital transformation around the central question of data governance.

Solutions to consider: Eulerian Technologies, Oracle, Mediarithmics, Weborama, Numberly (1000 MERCIS), Adobe, Salesforce, Commanders Act.

Seloger.com - Bastien Galibert, Head of Advertising
LesFurets.com - Cédric Miachon, Head of Data
WAISSO - Jeremy Lacoste, Team Manager DMP

10:30 AM - 11:45 AM

Networking

One-2-One Meetings / Coffee Break

11:50 AM - 12:30 PM

Conference

Overview of the Omni-channel Customer Relationship Management Ecosystem

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Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

General solutions to consider: Genesys, Prosodie, Nice in Contact, Avaya, Vocalcom, Akio, Kiamo, Eloquant, Atos Wordline.
Best-of-breed solutions to consider: Eptica, Snap Call, iAdvize, Dimelo, Zendesk, Odigo.

Fnac Darty - Christophe Famechon, Head of customer service
- CHRISTOPHE FAMECHON,
Colorado Groupe - Mehdi Benabdallah, Managing Partner
M6 - Olivier Savaete, Directeur Business Unit Leon's Corner et Responsable Pole Acquisition Home Shopping Service
HSBC - Sabrina Giry, CRM & e-CRM Director
COLORADO GROUPE - Vincent Placer, Managing Partner

Conference

Managing digital media through Multi-touch Attribution

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With the multiplication of touchpoints, media, levers, devices, advertising formats, ... Digital offers the opportunity to reach its target throughout its purchasing journey. In this context, the valuation of all digital campaigns becomes crucial to drive, challenge and optimize investments.

The multi-touch attribution solutions allow to revalue the performances in rebuilt the consumer journey. How to use these solutions to better manage its media investments? Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

Solutions to consider: MixCommander (Commanders Act), Eulerian, VisualIQ (Nielsen Marketing Cloud), Adloop, Ysance | Mazeberry, Wizaly.

CONVERTEO - Guilhem Bodin, Senior Manager expert Media
Orange France - Matthieu Bret, Head of Data and Omnichannel Analytics
Canal Plus - Sabine de Courcy, Acquisition & Digital Trafic Manager
BNP Paribas & Hello Bank! - Sirisack Viengsavanh, Digital Advertising Manager

Conference

Data & Activation Platform: market is converging with CDP, what does that mean?

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In the past decades, the Data Marketing market changed quite a lot: from legacy CRM systems, managing Sales and Customer support, to Marketing Automation, and then DMP to manage digital profiles ... and now CDP (Customer Data Platform) as the new thing in the MarTech and AdTech landscape.

Is that a real revolution or a simple evolution?

We will answer that question, by detailing the market trends and explaining how to build an ecosystem around "Data & Activation platforms", such as CRM, Marketing Automation, DMP, CDP, Customer repository, Personalization, DSP...).

Solutions to consider: Mediarithmics, NP6 Conversational Marketing, Mapp Intelligence, NGDATA, Quintessence (Webedia), Numberly (1000Mercis), Retail Marketing Platform (Ysance), Eulerian CDP, Commanders Act, Tealium Audiencestream.

Cdiscount - Alexandra Richter, Head of Acquisition
COLOMBUS CONSULTING - Jean Meneveau, Associate Director
Lefebvre-Sarrut - John HUI, Chief Data Officer

12:35 PM - 1:50 PM

Lunch

Lunch & Networking

3:00 PM - 4:15 PM

Networking

One-2-One Meetings / Coffee Break

4:20 PM - 4:30 PM

Keynote

Tomorrow I recruit with confidence and innovation

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We want to, but do not dare to break the codes and act in a more disruptive way. Yet it is time!
Because the world of work is changing thanks to digital talents. Let's lead by example! Codes + Momentum + Mindset >> How to be an attractive candidate and/or employer?

Aquent - Charlotte Vitoux, Directrice Générale

Keynote

The new era of customer data management

What is the new hype of customer data technologies? The customer journey has taken a complete new shape, with new expectations and requirements, which your legacy system need to embrace.

How much of the customer information do you really own and control? The new customer experience is driven by convenience, control and security.

REACHFIVE - Jéremy DALLOIS, CEO

Keynote

Do we still need European Tech?

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As far as technology is concerned, the game seems over: it's a US-Asia duel.
Should Europeans resign to accepting this situation without a fight? A day before the EU election, and 1 year after the GDPR, let's ask directly the question about a legitimate « Preferred European Supplier » policy.
When it comes to selecting a technology, is it only a short term economic trade-off or are higher outcomes at stake? Is there a shared responsibility to favor the blooming of a Tech Stronghold on the Old Continent.

ACTITO - Marc Désenfant, Directeur Général France

4:30 PM - 5:10 PM

Conference

The current state of the Social Media Management ecosystem

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With the massive glut of tools available out there, it can be overwhelming trying to find the ones that won't break the bank and will actually help make your organisation. Use the right tool at the right moment!
Here are 6 powerful social media tools for your community that are guaranteed to increase brand presence.

Solutions to consider: Sprinklr, Agorapulse, Hootsuite, Meltwater, Facelift, Falcon.io.

Saint-Gobain - Aline Geffroy, GLOBAL SOCIAL MEDIA DIRECTOR
Nexton - Aurélie Dhot, Head of International Sales
Transdev Groupe - Caroline Villien Tisse, Sales & Marketing Director
Meliá Hotels International - Santiago Garcia Solimei, Head of Global Social Media
Nexton - Soraya Benali, Head of Digital

Conference

E-Commerce platforms: which ones are relevant to get a competitive advantage today and tomorrow?

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As the e-commerce platforms gain in maturity, the product range is now wide and editors can either address basic or complex needs. Platforms can do much more than the expected transaction features, and their product development roadmap is full of promises. Therefore, they can adapt to a wide range of business cases, but with different TCO strategies. This is why our benchmark aims both at analyzing platforms through business cases (concerning retailers, B2B activities, or omnichannel strategies) and at providing insights for tomorrow's new standards.

Solutions to consider: Magento, Salesforce, Woocommerce, Drupal, Oxatis, Wizishop, Intershop, Solusquare, Visiativ, Oracle Commerce cloud, SAP Hybris, Proximis, Shopify, Oro.

Longchamp - Caroline Grange, Omnichannel & Media Marketing Director
Thinkmarket - Hugues Odasso, Senior Consultant
Thinkmarket - Jean-Baptiste Chetti, Associate Director
Alliance Marine Group - Martial Bonnas, Digital Manager

Conference

The Marketing Automation Benchmark for B2B businesses

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This benchmark is a comparison of the leading Marketing Automation B2B software companies in Europe. The objective is to enable CMOs across Europe to make an informed decision when choosing the right software for their companies and teams.

We will also discuss Marketing Automation trends for the coming years:

One platform to rule them all: a growing need for centralised data to optimise and streamline the customer journey.
The importance of synching Marketing Automation and CRM to improve collaboration across the company and ultimately improve the customer journey and the bottom line.
Integrating new data-processing technologies to improve data-driven marketing decision making.
Change management: identify training needs to accelerate the onboarding of the different teams involved and make sure they embrace these new technologies.

B2B solutions to consider: ACT-ON, Hubspot, Marketo, Pardot (Salesforce).

Markentive - Christian Neff, CEO
Antalis - Franck Chenet, Group Director Digital Transformation & Marketing Services
Engie - Ivan Subileau, Social Business Manager

5:15 PM - 5:55 PM

Conference

Choosing the best social media monitoring solution for your brand

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Social Media Monitoring (SMM) tools have reached a new level of maturity and demand better integration within brand ecosystems. Indeed, beyond the ability to analyse data flows over defined audience segments, decision-makers expect these tools to provide intelligible business-oriented connectors - while protecting them from possible obstacles to the GDPR. What about the positioning of SMM players on these issues?

Solutions to consider: Brandwatch, Digimind, Meltwater, Talkwalker, Linkfluence, Sprinklr Core, Crimson Hexagon, Visibrain, Akio (Spotter), Synthesio

Orange France - Bruce Hoang, Chief Communication & Data Officer
Transdev - Leonardo Mastromauro, Head of CRM and Digital Marketing
Valtech - Pascal Malotti, Business Development & Strategy Director

Conference

Smart Data & Dataviz: Implications for decision making

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This new topic will present solutions for preparing, exploiting and making intelligible a large amount of data.

Solutions to consider: Pocket Result, PowerBI (Microsoft), Toucan Toco, Qlik Sense, Tableau Software, Google Data Studio, Looker, Datorama.

FDJ - Matthias Oehler, Chief Data Officier
M13H - Thibault Lefevre, Data Science Director
France Télévisions - Valentin Vivier, Responsable de Projets Data

Conference

How B2C Marketing Automation Technologies foster Customer engagement?

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In this new era of instant consumption patterns, brands need to ensure and operate consistent and relevant communication to every interaction on every touch point, whether physical(human) or digital. To achieve this goal, brands are guided to equip themselves with an ecosystem of solutions that positions the customer at the heart of the company.

This "customer-centric" ecosystem allows to design and orchestrate a seamless, end-to-end omnichannel customer experience. Marketing automation is an integral part of this ecosystem, as a CRM activation lever.

B2C solutions to consider: Actito, Splio, NP6, Cheetah Digital, Mapp, Selligent, Smart Focus, SAS, UNICA, Adobe, Oracle & Salesforce.

Velvet Consulting - Benoît Dugelay, Director
Velvet Consulting - Emmanuelle Muller, Manager
Crédit Agricole - Jean-Louis Deville, CRM Program Manager
Mistertemp - Jean-Loup Wirotius, Chief Marketing Officer CMO
- Valentin DUBOC,

7:30 PM - 7:30 PM

Bus Departure (Cocktail & Dinner)

Meeting Point : in front of the BCC

8:00 PM - 11:00 PM

Dinner

Cocktail & Dinner

Funkhaus

Nalepastraße 18, 12459 Berlin, Germany

7:00 AM - 8:00 AM

Check Out Hotels

9:00 AM - 9:15 AM

Use Case

Visual and speech recognition: supplier selection methodology

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While it is primarily used to automate targeting and create algorithms for audiences, new uses, combining different forms of ROI-bearing Machine Learning, are now emerging throughout the company's value chain.With voice (Speech-To-Text) and language (NLP) processing, new conversational experiences are also opening up: Transactional Voice Assistants, Enhanced Call Centers, etc.

Given the diversity of application cases, the variety of on-demand AI services and the multiplicity of service providers, a methodology is needed to help business and data-science teams design solutions using these services and select the most appropriate providers.

ARTEFACT - Cyril Fekete, Consulting Partner

Use Case

CDP in action: handling multiple data sources for smart activation

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Omnichannel marketing is no longer a buzz word nor an empty concept. No matter the industry, prospects and customers are leveraging all available channels to make their voice heard and it is up to the Brands to make sense of multiple data sources to eventually identify the next best interaction.

In this session, we'll tackle a concrete example of how CDPs (Customer Data Platforms) can help in that very matter.

Colombus Consulting - Jonathan Koskas, Manager

Use Case

Best of breed vs technology suite: tips to facilitate your choice

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For several years, companies have been extensively internalizing marketing tools, signing direct contracts with editors.
Regarding the huge amount of investments it represents and the organizational and IT impacts, this topic has become highly strategic for companies.

Deciding for one or multiple technical partners is now critical and raises several questions: Which tool is the best? Should the decision be taken based on technology, on brand recognition or on the competition? Which technical stack to choose?

Among all these questions, a major one remains: should the stack be composed of best-of-breed solutions or of a full-stack solution?

Sutter Mills - Sébastien Leboucher, Manager

9:20 AM - 9:30 AM

Keynote

I just came back from a spatio-temporal black hole

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Brands are not capturing the value in customer calls, whereas caller wants a relationship with the brand and opens up, conversation disappears after the call, brands are not able to analyze and act on call, sales opportunity, marketing and customer loyalty insight are being missed.

Groupe Allo Média - Frédéric DANIEL, COO

Keynote

Driving massive revenue growth online: the new era of A.I. Personalization

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This keynote will explore the new potential offered by the predictive approach for digital personalization strategies.
By measuring the purchasing intention of each visitor in real time, brands can go beyond segmentation to individualize their offerings, messages and content, and create one-to-one customer experiences, while dramatically boosting revenues and margins.

Digital experiences become more consistent and singular for all, just like interactions in the physical world.

Kameleoon - Jean-René Boidron, President

9:35 AM - 10:15 AM

Conference

Application & Website Monitoring Best Practices for Marketers

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E-Commerce website out of order during the sales, inaccessible on iPhone following an update, sudden loss of referencing due to a change of front...Too often, the subject of web & app performance is only really addressed during disasters. This session brings together the lessons learned from several hundred audits to establish the right conclusions, and take effective action by choosing the right solutions.

Solutions to consider: AppDynamics, CA Technologies, Dynatrace, New Relic, Netvigie, IBM, Microsoft Azure, Oracle, Solarwinds, Splunk, Stackify Retrace.

Keley Consulting - Benjamin Hannache, Deputy General Director
Raja - Emmanuel Faux, E-commerce IT Manager
Sncf - François Fleury, Analytics & Customer Knowledge Manager

Conference

Analysis of the CEM & Conversion Rate Optimization Ecosystem

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The Conversion Rate Optimization solutions (CRO) market is growing fast. The study will compare the main European players and will provide an overview of Customer Experience Management (CEM) solutions.

CRO solutions to consider: AB Tasty, Kameleoon, Google Optimize, Qubit, Dynamic Yields et Adobe Target.CEM solutions to consider: ContentSquare, AB Tasty, Hotjar, LuckyOrange.

Groupe PVCP - Anaïs Schumm, Web Product Manager
OUI.sncf - Camille de Vaulchier, Program Owner Personnalisation
LineUP7 - Grégory Amar, Managing Partner

10:20 AM - 11:20 AM

Networking

One-2-One Meetings / Coffee Break

11:25 AM - 12:05 PM

Conference

Leveraging Consent Management Platforms (CMP) for data privacy: opportunities and challenges

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Data privacy is a major challenge which carries great risks for advertisers and publishers. Consent Management Platforms (CMP) help marketers to solve part of these new issues through technology, by managing the consent left by digital users and offering other functionalities.

Which opportunities do these solutions offer? What are the challenges to tackle for their deployment? What are the limits and caveats?

GDPR compliance solutions to consider: DataGalaxy, Didomi, Captain DPO, TrustArc, Privacil, BigID, OneTrust, Dawizz.
Consent Management Platforms to consider: Commanders Act, Tealium, Evidon, QuantCast, SourcePoint Technologie, Fidzup, Smart Adserver, SirData, Didomi, OneTrust, TrustArc, Chandago.

Mondadori France - Alexandre Hadjian, Product & Innovation Director
hw&h Avocats & Rechtsanwälte - André Karg, Counsel
Converteo - Pierre-Eric Beneteau, Senior Manager

Conference

Analysis of the Web Analytics Ecosystem

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Web Analytics is a central concern for marketing decision-makers since the implementation of the GDPR. While some solutions are consolidating into galaxies of tools with facilitating synergies, others are specializing in specific use cases and more flexible business models. How are the players in this market positioned in terms of challenges that, although numerous, are increasingly critical for brands seeking to offer a seamless experience?

Solutions to consider: Adobe Analytics, AT Internet, Eulerian, Google Analytics 360, Motamo, Webtrekk.

Valtech - Eric Petegnief, Directeur Expertise - Data Expérience
Sport1 GmbH - Pascal Damm, COO Digital
Saint-Gobain - Vincent Bastide, Head of Digital & e-Reputation

Conference

Conversational Agents: how to define a strategy and organization to deal with the business stakes of tomorrow?

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Lead by technological innovations and after two years of buzzing, the conversational agents are still at the heart of many reflections. Perceived as "the big next thing" in order to find ways of creating distinction, companies have increased tests and launches. What is the state of the art today? What are the business stakes? How to choose a solution and on which criteria? So many questions that we will answer in our study.

Solutions to consider: Botfuel, Bot Nation, DoYouDreamUp, Flow.Ai, Inbenta, Like a Bot, Synapse, The Chatbot Factory, Reply.Ai, Kore.Ai, Webotit, Alcméon, Visual Bot, Kwalys

Thinkmarket - Aurélien Abdoul-Maninroudine, Senior Manager
SNCF - Jordan CHARLET, Mission Director Digital Design
Thinkmarket - Najiba Mokrani, Manager

12:45 PM - 1:55 PM

Lunch

Lunch & Networking

Attendees

Company	Job Title
ACCOR	Head of CRM Insights & Data Management
FBD International	Digital & E-Commerce Director
SNCF	Analytics & Customer Knowledge Manager
L'Occitane	Trade Marketing Coordinator
La Compagnie du Lit	CMO
SFR Medias	Digital Marketing Director
Gamm vert	E commerce Manager
Mondadori France	Product & Innovation Director
Cartier	EU Digital Marketing & Conversion Specialist
Beko France	Digital Marketing Manager
Bic	Ecommerce Director
Babilou	Group CTO
Editions Amaury	Senior Adviser to the CEO
Orange Corporate	Vice President Customer Information & Personalization
effiCity	CTO
Air Liquide	Head of Digital marketing and customer communication - South Western Europe
EUROPAGES-WLW	COO
Transdev Group	Group Customer Director
Remy cointreau	Global IT Digital Manager
MACSF	MOA and Multichannel Campaign Manager
Essilor International	Consumer Marketing and CRM Manager
BOURSORAMA	Marketing Anticipation Director
Compagnie Européenne de Crédit	Web & Innovation Partnerships Manager
BOUYGUES TELECOM	Chief Digital Officer Business & Customers
Fashion Data	Customer Leader
Edgewell Personal Care / Wilkinson Sword GmbH	National Sales Manager Ecommerce & Digital
Natixis	Digital Project Director
Aviva Vie	Marketing Analytics Manager
RCI	Head of Digital
Essilor International	Head of Marketing North Africa
Carlsberg Group Kronenbourg	Digital Product Manager
audibene GmbH	Head of Product Optimization
SIGNIFY / PHILIPS LIGHTING	Marketing Manager Retail
LCL	CRM Manager
ACCOR	Digital Advertising manager
Editis	Traffic & Digital Manager
Car&Boat Media	Emailing and loyalty manager
L'Occitane	International e-Commerce Manager
HSBC	Head of Digital Products & Experience
Roche	Head of Digital & Customer Engagement
CAUDALIE	Chief Digital Officer CDO
Groupe Pichet	Director of Customer Experience
RENAULT	Head of Prospective & Digital Innovation
Rémy Cointreau	App & Digital Project Manager
COVEA / MMA INSURANCE	Head of media marketing communication and travel buying
L'Exception	DGA
Fashion Data	DMP Leader
BATIWEB GROUP	Marketing Director
Nexity	Chief Data Officer
Cartier	Ecommerce Traffic & CRM Coordinator
Pierre & Vacances Center Parcs Group	Chief Product Officer
SFR	Digital Director
Nexity	Head of new digital projects
Reed Midem	Head of Digital Marketing
hw&h Avocats & Rechtsanwälte	Partner
McFIT	Head of Content and Social Media
GMF	Digital Media Manager
L'Oréal	Precision Advertising - CDO Team
CDISCOUNT	Data Director
Arkema	Data Manager
audibene GmbH	Product Manager Marketing Technologies
OUI.sncf	Digital Analytics manager
LEGRAND	Digital Marketing Manager
AIR FRANCE	Head of Media Buying Programmatic & Social Media
Wonga	Marketing and Comms Director
MAIF	Program Data Director
TF1	AdTech Director
LEGRAND	Digital manager
Easyvoyage - Webedia	Deputy Marketing Manager
Heineken	Martech Manager
BABBEL	Head of Partnerships
Orange	Customer Strategy and Data Director
Cheerz	Chief Revenue Officer
Janssen Johnson & Johnson	Director Digital Acceleration EMEA
Visilab	CRM Manager
AUCHAN	Digital & E-commerce Director
Back Market	Process Manager
Sacem	Deputy Director of Marketing Digital Transformation & CRM
Sambre Avesnois Immobilier	Digital Strategy Manager
FRANCE TELEVISIONS	Technical Manager - Digital Marketing and Data
TARKETT	Digital Platform Lead
Edenred	User Monetization Director
Printemps	Chief Marketing and Communication Officer
SMALLABLE	Head of Global Marketing
HSBC	CRM & e-CRM Director
CARMA	Digital Manager
AUCHAN	Customer Transformation &Innovation Director
MEDIAPOST	Deputy General Manager Marketing and Customer Experience
Schneider Electric	Global Ecommerce Marketing Leader
CAISSE DES DEPOTS ET CONSIGNATIONS	Digital Projects Consulting Manager
Groupe LA POSTE	Customer Knowledge Program Change Director
Meliá Hotels International	Head of Global Social Media
Back Market	Head of Processes & New Services
VeryChic Accorhotels Group	Head of Data & CRM
French bee	Web Manager
Planetmedia	Marketing Audience Director
PROWEBCE	BtoBtoC & Sales Manager
Universal Music France	Director of Media & Market Research
SERGIC	Digital Marketing Manager
eDreams Odigeo	Head of Programmatic and Data Sales
Adecco Group France	Digital Factory & Lab Manager
Lagardere Active	Digital CTO
FRANCE TELEVISIONS	Technical and Digital Director
PIERRE FABRE	Digital Media Manager
RAJA	Ecommerce IT Manager
Louvre Hotels Group	Chief Information Officer
Orange	Social Data Director
BYmyCAR	Head of E-business
Pontem	Chief Marketing Officer CMO
Carmila	Chief Marketing & Digital Officer CMDO
L'Occitane En Provence	Head of Digital Project Management Team
IGN	Transformation Business Manager
SUEZ	Head of Digital Marketing and Customer Experience
FRANCE TELEVISIONS	Chief Marketing & Data Officer
Editis	Customer Knowledge Director
SNCF	Senior Web analyst & Data Advisor
French bee	Product Owner
Maliterie.com	Head of Marketing
MetLife	Head of Direct and Digital - EMEA
Pumpkin App	Retention & Activation Manager
IT-CE	Data Architect manager
OUI.sncf	Head of Data Governance - Chief Data officer
SARENZA	Chief Customer Officer
Yves Rocher	DMP Manager
Amorelie	Senior Product Manager
AG2R LA MONDIALE MATMUT	Customer Marketing Director
Marketing Magazine	Journalist
Dott.pt	CEO
Bonduelle Europe Long Life	Digital Manager
Ekwateur	Digital Marketing Manager
UGC	Marketing Digital and Customer experience director
GROUPE BARRIERE	Chief CRM and E Commerce Officer
Telefonica	Data Innovation Senior Manager
CEWE	Head of e-Commerce & IT
Natixis	Head of Communication @ DOSI
Socomec	Digital Manager
Schweizerische Bundesbahnen SBB	Head of Digital Analytics
Christian Dior Couture	Digital Services Manager
Groupe Avril	Digital Innovation Lead IT
HP	Digital Marketing Program Manager
MONOPRIX ONLINE	Operation Director
American Express	Digital Director
Orange France	Tools & Performance Digital Data Director - Data & Tools Marketing Director
La Française Group	Head of Marketing Digital & Clusters Development
Elior Group	CRM and Plan Project Manager at the Elior Group Strategy Direction
BMW France	Chief Data & Digital Officer CDO
APAVE	Group Marketing Director
Xylem water solutions	Demand Generation Manager Europe
SOCIETE GENERALE Insurance	International Partnerships & Business Development
Allianz Worldwide Partners	Smart Home & Utilities Global Business Development
La Française Group	Director of Communication and Digital
MSC Cruises	Global Media Manager
E.LECLERC	Acquistion & Data Manager
SAMSONITE	E-Commerce Director
SFR	Head of Customer Care
Ontex Global Little Big Change	Head or Marketing e-commerce
Kering	Digital Media Senior Manager
BABILOU GROUPE	CRM Web & Marketing Director
Crédit Agricole SA	CRM Program Manager
Journal du Net	Journalist
Euromaster	Director of Digital Europe
CHANEL	Digital data manager
DEVRED	CRM / Multichannel Campaign Manager
GROUPE INSEEC U.	Acquisition Manager
TF1	Head of Data Web-Analytics and Digital Marketing
Parfums Christian Dior	Digital Innovation
AG2R LA MONDIALE MATMUT	Head of Digital Solution & Innovation User Experience
BABBEL	Country Manager - Western Europe
PSA GROUP	Director of the Program Smart Services
MACIF	Digital Product Manager
HP	Digital Manager Europe
Danone	Digital & Media Manager
ORANGE BUSINESS SERVICES	VP Marketing Analytics & Technology
pfizer	MCC & Insight Director
TOTAL LUBMARINE	Customer Experience Officer
Éditions Lefebvre Sarrut	Chief Data Officer
La Poste	Telecom & Digital Strategy Director
Richemont Holding France	Project Manager / Sales Manager
TOUPRET	Marketing & Digital Director
La Poste	Director of the Client Knowledge Program
Cellnovo Group	Director of Digital Marketing & Communications
20 MINUTES FRANCE	Digital Manager
BOSCH	Digital Marketing Manager
Sony	Digital & CRM Manager
La Compagnie du Lit	Ecommerce Director
Crédit Agricole SA	Group Head of Digital Marketing
Editis	eBusiness & Innovation Project Manager
Allopneus	Head of UX
TOUPRET	Customer Communication, Digital & Marketing Manager
Apax Partners	Chief Digital Officer
La Française Group	Senior Social and Content Manager
Danone	Head of Consumer Relations
Aviva France	Digital Manager
LesFurets.com	Head of Data
hw&h Avocats & Rechtsanwälte	Counsel
IT-CE	Architect and Innovation Technology
DIOR	International CRM Project Director
Happ-e by ENGIE	Customer Client manager
AXA Partners	Head of Marketing and Distribution
Pierre & Vacances Center Parcs Group	Group SEA Manager
ANTALIS	Group Director Digital Transformation & Marketing Services
Infopro Digital	Managing director Media brands and tradeshows exc industry tradeshows in France
LVMH	Global Partnerships Manager
Orange	Online Director
KLEPIERRE	New Business Director
Socomec	Digital Marketing Director
Française des Jeux	Data Management & Ethics
COLAS	Head of Digital Project Manager
SAMSUNG ELECTRONICS FRANCE	Digital Director
Disney	Manager Digital guest Experience
ratp	Chief Marketing Officer CMO
Aéroports de Paris	eCommerce Manager
La Redoute	Web Analyst Traffic
BNP Paribas	Digital Manager - Agile Coach
BMW France	CRM Data Manager
AG2R LA MONDIALE	Digital Customer & Digital Services Director
BNP PARIBAS CARDIF	Editorial Manager
Michelin	Media and B2C Data Global Director
SOCIETE GENERALE	Web Analytics Manager
Decathlon	Product Manager Communication & Digital Marketing
EASYPARAPHARMACIE	General Manager
Mondadori	Digital Director
LafargeHolcim	Digital Projects Director
Flixbus	Data Scientist
Orange	Head of Data & Omnichannel Analytics
ALINEA	Head of CRM
Allianz Worldwide Partners	Head of Direct Business & Digital - France
Richemont International	CRM Manager
Milleis Banque	Head of Digital Channel development
La Banque Postale	Digital Acquisition et eCRM Manager
Danone Group	Global Media and Digital Manager
PSA Groupe	Digital Coach for Comex
Auchan Retail International	Corporate Digital Director
French bee	Chief Commercial Marketing & Digital Officer
Groupe ARGUS	Deputy General Manager
Siblu Villages	Digital Marketing Director
Melvin & Hamilton Digital SAS	Growth Strategy Manager
AIR FRANCE	Esales Analysts Team Leader
Banque BCP - Groupe BPCE	Marketing Manager
La Poste	Business Development Director
Auchan Retail International	Chief Data Officer
Neopost	Head of Marketing Web team
Orange	Head of Analytics
INTERMARCHE	Customer Relations Manager
BOUYGUES TELECOM	Innovation Digital Manager
OGF	Aquisition & CRM manager
EUROP ASSISTANCE	Chief Digital Officer CDO
KLEPIERRE	Digital Marketing & Innovation
Axel Springer	Group Transformation Officer
Compagnie des Alpes	IT - Head of Digital
Thalys International	Digital Delegate Director
ONEY BANK	Digital Marketing Manager
OGF	Digital & Omnicanal Director
LONGCHAMP	Omnichannel & Media Marketing Director
Euler Hermes - Groupe ALLIANZ	Group Head of Strategic Marketing Brand and Social media
QOBUZ	Chief Executive Officer CEO
Aviva France	Customer Analytics Director
Boardriders Inc.	VP Global IT Omni-channel & Digital
BPCE	Digital Data Manager
Dixons Carphone	Marketing Technology Manager
Solvay	Digital Transformation Director
Fortuneo Banque	Head of Acquisition, Media, Partnerships, Data Analytics department
Distingo (PSA Banque)	Digital CRM and Communication Manager
SERGIC	Chief Marketing and Innovation Officer
Saur Group	Senior open innovation manager
Les Cinémas Pathé Gaumont	Chief Digital Officer
ANTALIS	Digital Content & Social Marketing Manager
Back Market	Head of Customer Care
Weber Stephen Products EMEA GmbH	Head of Digital
MSC Cruises	Global Digital Marketing Manager
Éditions Lefebvre Sarrut	Head of European Digital Solutions
Carrefour	Digital Transformation Director
BONPOINT	Worldwide CRM Manager
ORANGE BUSINESS SERVICES	Operational Marketing Director BU Mobile France & International
Back Market	Social Network Coordinator
INTERMARCHE	Performance & Data Manager
GROUPE RETIF	Chief MarketPlace Officer
Fashion3 - Jules	Chief Executive Officer
Bosch	Key Account Manager
PIXMANIA	COO
Banque Casino	Innovation Director
Pierre & Vacances Center Parcs Group	Webanalytics Manager
Blizzard Entertainment	Director of Social Media & Publications
DHL Express	Digital Marketing Manager
Nutrition & Santé	International Digital Director
REXEL	Marketing and Sales Solution Owner
FlixBus	Senior Web Analyst
MAISONS DU MONDE	Data engineer
Total Wash	Digital & Strategy Director
Corsair International (Groupe TUI Travel)	web marketing & digital Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion	Digital Manager
SPB Group	Marketing Director
Arkema	Global Digital Marketing Manager
BPCE	Information Systems Architect
ENGIE	Director in charge of the Digital Transformation of Global Business Support
Juwelo	Country Manager France
SNCF	Mission Director Digital Design
ONEY BANK	Data & Analytics Manager
Apréva Mutuelle - Groupe AÉSIO	Chief Digital Officer CDO
MAISONS DU MONDE	CISO & Head Digital Workplace
Planet Cards GmbH	Managing Director
Orange	Digital Media & Business Acquisition Director
Stanley Black & Decker	Marketing Analyst France
Alinéa	Customer Animation Manager
PETIT BATEAU	Digital Manager
wibocon Unternehmensberatung GmbH	Founder and Co-CEO responsible for Technology Marketing and Sales
UPSA	Head of Digital Marketing
Christian Dior Couture	E-Commerce Performance Marketing Manager
Orpi	Manager Data & Analytics
ORANGE	B2B Chief Digital Officer
Thalys International	Web Traffic Coordinator
HARMONIE MUTUELLE	Customer Interactions Manager
Zava	CCO Zava
Nutrition et Santé	E-Commerce Business Developer
SOCIETE GENERALE	Data Driven Marketing Manager
Weber	Digital Marketing Manager EMEA
Transdev	Head of CRM and Digital Marketing
Groupe SeLoger Logic-Immo	Head of Marketing vertical business
ONEY BANK	Acquisition Manager
PETIT BATEAU	Omnicanal Manager
Schneider Electric	Growth Hacker
Aviva	Digital Program Manager
CDISCOUNT	Traffic Acquisition Manager
SAINT-GOBAIN	Head of Digital & e-Reputation
Microsoft	Senior Digital & Social Manager
PSA	Data & Performance Manager
Mgen	Strategy Director
CMS FRANCIS LEFEBVRE AVOCATS	Digital Manager
Sisley	Digital Media Manager Europe
Mutual Benefits	Managing Partner
Orpi	Digital & CRM Manager
METRON	Head of Marketing
HOLDING LVMH SIEGE	Partnerships Manager
Air France KLM	Customer Insights & Analytics
Aigle Azur	E-Commerce Manager
home24	Marketing Director
L'Oréal	Global Analytics Manager - CDO Team
Orange	Digital Marketing Director
La Poste	Digital Branch MOA Strategic Director
EASYPARAPHARMACIE	Webmarketing / Traffic Manager
Renault	Digital Business Program Manager
PixMyCar	Chief Marketing Officer
L'Occitane	Ecommerce Data Manager
seloger.com	Head of Advertising
SAINT-GOBAIN	Global Social Media Director
LesFurets.com	Head of Acquisition
Auchan Retail International	Group Chief Digital Officer
LE CREDIT LYONNAIS	Digital Marketing & Communication Director
Renault	Digital Product Owner - Offline Conversion
PIERRE FABRE	International Digital Marketing Manager
ALINEA	E Marketing Manager
APRIL	Project Manager / Sales Manager / Scrum Master
Lactalis LNUF Marques	Digital Director
LABORATOIRE NUXE	France Digital & Ecommerce Group Leader
Sodexo benefits and rewards	Digital Marketing Lead
Digit RE Group	Digital Director
La Poste	Head of Customer Relationship Operations
BPCE	Head of Acquisition Online
Groupe Pierre & Vacances - Center Parcs	Acquisition Manager
Lapeyre	Head of Digital IT
Largus	Digital Marketing Director
Engie BtoB France	Social Business Manager
CONFORAMA	UX Manager
CONFORAMA	User Experience Director
TARKETT	Web platform specialist - Masterdata EMEA
Easyvoyage - Webedia	Acquisition & Monetisation Manager
TARKETT	Director Web Customer Platform
La Poste	Transformation & Anticipation Director
SOCIETE GENERALE - International Retail Banking	Internal Startup Founder
BNP Paribas Personal Finance - Neymo	Chief Marketing Officer
MKTPLACE - COMÉRCIO ELETRÓNICO S.A.	Chief Technical Officer
Aviva	Product Manager
Groupe Quartus	Digital Director
Decathlon	Digital Communication Leader
RATP group	CRM / Loyalty Manager
SFR	Digital Business Development Manager - Web and Digital Sales Direction SFR
Compagnie des Alpes	Digital Performance Manager
20 MINUTES FRANCE	Chief Information Officer
VOYAGES SNCF	Digital Customer Journey Manager
Galeries Lafayette	Customer Knowledge Director
N26	Brand Marketing Lead
LABORATOIRE NUXE	Digital Activity Director
SOCIETE GENERALE CIB	Chief Digital Officer
edeXa AG	CMO
FnacDarty	Head of Professional Division
DHL Express	Global Digital Marketing Manager
Sazka a.s.	Senior Web Analyst
GROUPE INSEEC U.	Group Digital Marketing Manager
FORBO FLOORING SYSTEMS	Marketing Director South Countries
PSG	Head of CRM & Data
CAUDALIE	Head of Ecommerce & Digital North Europe
Boulanger	Head of Social Media
Renault	Customer Experience & Analytics Manager
FRANCE TELEVISIONS	Data Projects Manager
Orange	Head of Data for Products & Services
La Française	Deputy Managing Director Moniwan
Groupe Monte-Carlo SBM	Conversion Rate Manager
SPORT1 GmbH	COO Digital
20 MINUTES FRANCE	Managing Director
Axel Springer SE	Senior Product Manager Data
Banque PSA Finance	VP Digital Banking
Groupe Mutuel	Head of Digital Marketing
BMW France	Digital Strategy Manager
MISTERTEMP	Chief Marketing Officer CMO
ALLIANZ IARD	Digital Product Manager
Carlsberg Group Kronenbourg	Digital Manager
BOURSORAMA	Customer Marketing Director
Showroomprive	VP New Business - Travel
GIE AXA	Digital & Media Ecosystem Manager
GAMELOFT	Marketing Manager
LE CREDIT LYONNAIS	RH & Digital RH Transformation Director
LVMH	Digital Transformation Senior Manager
CANAL PLUS	E-Shop Manager
GENERALI FRANCE	Product Manager Mobile Experience
MACSF	IT Manager - Customer Tools and Data Domain
Cartier	EU Ecommerce Business Development Manager
La Mutuelle Générale	Digital Project Leader
Meteo-France	Deputy Director Marketing
BABBEL	Principal Marketing Platforms Manager
EUROP ASSISTANCE Holding	Head of Group ICT Procurement
La poste	Chief Marketing Officer CMO
Louvre Hotels Group	Head of BI & CRM
CANAL PLUS	Acquisition & Digital Trafic Manager
Hanes	E shop Manager
Nestlé Waters HQ	Global eBusiness Lead
Digit RE Group	President de DigitRE Group
Warner Music France	Head of CRM & Digital Marketing
Vodafone UK	Head of Performance Marketing
HAGER	Digital Factory Group Director
CENTER PARCS	SEA Manager
AXA France	Brand and Content Factory Manager
Kering	Ecommerce Manager
M6	Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
ENGIE Happ-e by ENGIE	Digital Marketing Manager
Microsoft	Marketing & Communication Manager
Transdev Groupe	Sales & Marketing Director
LVMH	Global Partnerships Director
Renault	Digital Director
Groupe SeLoger	Performance Analytics Manager
Lulli	Marketing Director
ARTE	CRM Manager
E-Commerce Nation	Marketing Manager / Head of event partnerships
La Poste	Marketing Director
CLS Remy Cointreau	Chief Technology Officer /CTO
Orange France	Chief Communication & Data Officer
Louvre Hotels Group	Transversal & Digital Programs Manager
Renault	Data CRM Social Director
CNFPT	Communications Deputy Director
MACIF	Product Owner Macif.fr
Suez	Group Digital Project Leader
FRANCE GALOP	Digital Team Manager
CREDIT AGRICOLE CONSUMER FINANCE	Customer Experience Manager
REED EXPOSITIONS FRANCE	Head of Digital
GROUPON	Business Development & Communication Director
MAISONS DU MONDE	Data Group Director
FlixBus	Web Analyst
Label Emmaüs	CEO
PEUGEOT	Head of CX
Marignan	Digital Manager
Française Des Jeux	Chief Data Officer
Compagnie des Alpes	CRM & Digital Manager
CDISCOUNT	Responsible for data projects and loyalty channels
GROUPE ROCHER	Data, BI, CRM Director
Sephora	Head of IT Customer Experience
LEGRAND	Head of Digital
NUXE UK	Digital Marketing Manager
OGF	Digital Marketing Manager
Solvay	Head of Digital studios Europe Asia & Americas
MAISONS DU MONDE	Data Manager
AXA France	Digital Factory Manager
SAINT-GOBAIN	Head of Digital Marketing & Communication
OVH	Digital Analyst Manager
FRANCE GALOP	Marketing & Sales Director
Air France - KLM Cargo and Martinair Cargo	VP Marketing e-Commerce & Communication
LVMH	E-Commerce Optimization & Acquisition manager
Jardiland	Change Manager - Innovation
SFR	Head of digital & e-commerce
Panorabanques	Managing Director
KLEPIERRE	Social & Retailers synergies Marketing Manager
Aéroports de Paris	Head of Data & Analytics
Cegedim Insurance Solutions	Digital Marketing Manager

The Digital Benchmark in Berlin

Berlin, the Digital Capital

Why Attend

The Concept

Why Berlin

Welcome to the fastest growing tech hub in Europe

Facts & Figures

berlin congress center:

The Program

Workshops

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

Philippe Khattou

Soraya Cabezon

Caroline Mouchiroud

Margaux Beauvais

Attendees