Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Saur Group Senior open innovation manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Panorabanques Managing Director
AUCHAN Customer Transformation &Innovation Director
CDISCOUNT Data Director
SPORT1 GmbH COO Digital
ONEY BANK Data & Analytics Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SFR Head of digital & e-commerce
AIR FRANCE Head of Media Buying Programmatic & Social Media
OUI.sncf Digital Analytics manager
Wonga Marketing and Comms Director
Auchan Retail International Corporate Digital Director
INTERMARCHE Customer Relations Manager
QOBUZ Chief Executive Officer CEO
CENTER PARCS SEA Manager
HP Digital Marketing Program Manager
Easyvoyage - Webedia Deputy Marketing Manager
LEGRAND Head of Digital
SERGIC Chief Marketing and Innovation Officer
TF1 Head of Data Web-Analytics and Digital Marketing
COLAS Head of Digital Project Manager
ANTALIS Digital Content & Social Marketing Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Orange Head of Data & Omnichannel Analytics
GROUPON Business Development & Communication Director
ratp Chief Marketing Officer CMO
La Poste Marketing Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Sazka a.s. Senior Web Analyst
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
AXA Partners Head of Marketing and Distribution
Alinéa Customer Animation Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Aigle Azur E-Commerce Manager
Thalys International Web Traffic Coordinator
GROUPE RETIF Chief MarketPlace Officer
La poste Chief Marketing Officer CMO
SFR Head of Customer Care
Auchan Retail International Chief Data Officer
Reed Midem Head of Digital Marketing
FRANCE TELEVISIONS Chief Marketing & Data Officer
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
CANAL PLUS Acquisition & Digital Trafic Manager
L'Occitane Trade Marketing Coordinator
Yves Rocher DMP Manager
TOTAL LUBMARINE Customer Experience Officer
FRANCE TELEVISIONS Technical and Digital Director
LesFurets.com Head of Data
INTERMARCHE Performance & Data Manager
SNCF Senior Web analyst & Data Advisor
Meteo-France Deputy Director Marketing
DIOR International CRM Project Director
SNCF Analytics & Customer Knowledge Manager
CLS Remy Cointreau Chief Technology Officer /CTO
SAINT-GOBAIN Head of Digital & e-Reputation
Socomec Digital Marketing Director
MAISONS DU MONDE Data engineer
UPSA Head of Digital Marketing
Lactalis LNUF Marques Digital Director
Flixbus Data Scientist
PIXMANIA COO
Schneider Electric Global Ecommerce Marketing Leader
SARENZA Chief Customer Officer
FlixBus Web Analyst
Natixis Digital Project Director
Planetmedia Marketing Audience Director
Universal Music France Director of Media & Market Research
Axel Springer Group Transformation Officer
Thalys International Digital Delegate Director
SERGIC Digital Marketing Manager
edeXa AG CMO
La Française Group Head of Marketing Digital & Clusters Development
MACIF Digital Product Manager
Louvre Hotels Group Head of BI & CRM
Sambre Avesnois Immobilier Digital Strategy Manager
CDISCOUNT Responsible for data projects and loyalty channels
Cheerz Chief Revenue Officer
Mgen Strategy Director
Nexity Chief Data Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
PETIT BATEAU Digital Manager
Michelin Media and B2C Data Global Director
EUROPAGES-WLW COO
AG2R LA MONDIALE MATMUT Customer Marketing Director
La Française Deputy Managing Director Moniwan
Disney Manager Digital guest Experience
Remy cointreau Global IT Digital Manager
Arkema Global Digital Marketing Manager
Kering Ecommerce Manager
Milleis Banque Head of Digital Channel development
PSA Data & Performance Manager
DHL Express Digital Marketing Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Engie BtoB France Social Business Manager
Back Market Head of Customer Care
BONPOINT Worldwide CRM Manager
Banque PSA Finance VP Digital Banking
Mutual Benefits Managing Partner
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
La Poste Transformation & Anticipation Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Mondadori Digital Director
Digit RE Group President de DigitRE Group
Easyvoyage - Webedia Acquisition & Monetisation Manager
Danone Group Global Media and Digital Manager
Orange Social Data Director
MSC Cruises Global Digital Marketing Manager
Warner Music France Head of CRM & Digital Marketing
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Orange Head of Analytics
Banque BCP - Groupe BPCE Marketing Manager
Printemps Chief Marketing and Communication Officer
PIERRE FABRE International Digital Marketing Manager
Carlsberg Group Kronenbourg Digital Product Manager
GROUPE INSEEC U. Group Digital Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
BNP PARIBAS CARDIF Editorial Manager
Planet Cards GmbH Managing Director
MACSF IT Manager - Customer Tools and Data Domain
OGF Digital Marketing Manager
BYmyCAR Head of E-business
Back Market Social Network Coordinator
ANTALIS Group Director Digital Transformation & Marketing Services
FRANCE GALOP Marketing & Sales Director
APAVE Group Marketing Director
Back Market Head of Processes & New Services
SNCF Mission Director Digital Design
Edenred User Monetization Director
SUEZ Head of Digital Marketing and Customer Experience
La Banque Postale Digital Acquisition et eCRM Manager
Mondadori France Product & Innovation Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
MACIF Product Owner Macif.fr
BOURSORAMA Customer Marketing Director
Orange Corporate Vice President Customer Information & Personalization
Natixis Head of Communication @ DOSI
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
home24 Marketing Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
CEWE Head of e-Commerce & IT
LONGCHAMP Omnichannel & Media Marketing Director
OUI.sncf Head of Data Governance - Chief Data officer
Adecco Group France Digital Factory & Lab Manager
L'Oréal Global Analytics Manager - CDO Team
Marignan Digital Manager
Decathlon Product Manager Communication & Digital Marketing
PEUGEOT Head of CX
Crédit Agricole SA Group Head of Digital Marketing
BABBEL Country Manager - Western Europe
Fashion Data DMP Leader
Telefonica Data Innovation Senior Manager
LVMH Digital Transformation Senior Manager
HP Digital Manager Europe
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Juwelo Country Manager France
Suez Group Digital Project Leader
La Compagnie du Lit Ecommerce Director
Arkema Data Manager
Solvay Digital Transformation Director
French bee Chief Commercial Marketing & Digital Officer
ORANGE B2B Chief Digital Officer
Fashion3 - Jules Chief Executive Officer
Boardriders Inc. VP Global IT Omni-channel & Digital
Crédit Agricole SA CRM Program Manager
Dott.pt CEO
Xylem water solutions Demand Generation Manager Europe
N26 Brand Marketing Lead
Aviva France Digital Manager
La Poste Digital Branch MOA Strategic Director
Jardiland Change Manager - Innovation
Orpi Digital & CRM Manager
Heineken Martech Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
PETIT BATEAU Omnicanal Manager
L'Exception DGA
MISTERTEMP Chief Marketing Officer CMO
SAINT-GOBAIN Global Social Media Director
Cartier Ecommerce Traffic & CRM Coordinator
BATIWEB GROUP Marketing Director
Aéroports de Paris Head of Data & Analytics
Microsoft Marketing & Communication Manager
Editions Amaury Senior Adviser to the CEO
RENAULT Head of Prospective & Digital Innovation
eDreams Odigeo Head of Programmatic and Data Sales
Christian Dior Couture Digital Services Manager
Stanley Black & Decker Marketing Analyst France
Bonduelle Europe Long Life Digital Manager
SFR Digital Director
LEGRAND Digital manager
LesFurets.com Head of Acquisition
Decathlon Digital Communication Leader
CARMA Digital Manager
HSBC CRM & e-CRM Director
Lagardere Active Digital CTO
CDISCOUNT Traffic Acquisition Manager
Nutrition & Santé International Digital Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Babilou Group CTO
OVH Digital Analyst Manager
L'Occitane International e-Commerce Manager
BPCE Digital Data Manager
HOLDING LVMH SIEGE Partnerships Manager
La Poste Head of Customer Relationship Operations
Lulli Marketing Director
LafargeHolcim Digital Projects Director
Française Des Jeux Chief Data Officer
SFR Medias Digital Marketing Director
ACCOR Head of CRM Insights & Data Management
Amorelie Senior Product Manager
TARKETT Web platform specialist - Masterdata EMEA
VeryChic Accorhotels Group Head of Data & CRM
Distingo (PSA Banque) Digital CRM and Communication Manager
DHL Express Global Digital Marketing Manager
GMF Digital Media Manager
seloger.com Head of Advertising
Largus Digital Marketing Director
Hanes E shop Manager
BPCE Information Systems Architect
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
SMALLABLE Head of Global Marketing
Allopneus Head of UX
Meliá Hotels International Head of Global Social Media
ALLIANZ IARD Digital Product Manager
Orange France Chief Communication & Data Officer
MONOPRIX ONLINE Operation Director
French bee Product Owner
KLEPIERRE Social & Retailers synergies Marketing Manager
Editis Customer Knowledge Director
Orange Customer Strategy and Data Director
Transdev Groupe Sales & Marketing Director
BABBEL Head of Partnerships
Cegedim Insurance Solutions Digital Marketing Manager
Sisley Digital Media Manager Europe
ONEY BANK Acquisition Manager
Renault Customer Experience & Analytics Manager
PIERRE FABRE Digital Media Manager
Neopost Head of Marketing Web team
TOUPRET Customer Communication, Digital & Marketing Manager
Carrefour Digital Transformation Director
Groupe Quartus Digital Director
Groupe Avril Digital Innovation Lead IT
ACCOR Digital Advertising manager
MSC Cruises Global Media Manager
20 MINUTES FRANCE Digital Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Siblu Villages Digital Marketing Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
effiCity CTO
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Zava CCO Zava
TF1 AdTech Director
REXEL Marketing and Sales Solution Owner
Sony Digital & CRM Manager
AIR FRANCE Esales Analysts Team Leader
Cartier EU Ecommerce Business Development Manager
HARMONIE MUTUELLE Customer Interactions Manager
Sephora Head of IT Customer Experience
Groupe SeLoger Logic-Immo Head of Marketing vertical business
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
SOCIETE GENERALE CIB Chief Digital Officer
La Redoute Web Analyst Traffic
Sacem Deputy Director of Marketing Digital Transformation & CRM
BABILOU GROUPE CRM Web & Marketing Director
APRIL Project Manager / Sales Manager / Scrum Master
Weber Digital Marketing Manager EMEA
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Journal du Net Journalist
BMW France CRM Data Manager
BOURSORAMA Marketing Anticipation Director
IGN Transformation Business Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Groupe Pichet Director of Customer Experience
PSA Groupe Digital Coach for Comex
La Française Group Senior Social and Content Manager
Boulanger Head of Social Media
Schneider Electric Growth Hacker
Visilab CRM Manager
ONEY BANK Digital Marketing Manager
MAISONS DU MONDE Data Group Director
Bosch Key Account Manager
hw&h Avocats & Rechtsanwälte Counsel
La Compagnie du Lit CMO
L'Occitane Ecommerce Data Manager
Editis eBusiness & Innovation Project Manager
Gamm vert E commerce Manager
GENERALI FRANCE Product Manager Mobile Experience
20 MINUTES FRANCE Managing Director
Orange Digital Marketing Director
EASYPARAPHARMACIE General Manager
Ekwateur Digital Marketing Manager
Fashion Data Customer Leader
Editis Traffic & Digital Manager
PSA GROUP Director of the Program Smart Services
GIE AXA Digital & Media Ecosystem Manager
Blizzard Entertainment Director of Social Media & Publications
BABBEL Principal Marketing Platforms Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Aéroports de Paris eCommerce Manager
Nexity Head of new digital projects
ARTE CRM Manager
Sodexo benefits and rewards Digital Marketing Lead
TOUPRET Marketing & Digital Director
PROWEBCE BtoBtoC & Sales Manager
Essilor International Consumer Marketing and CRM Manager
Compagnie des Alpes Digital Performance Manager
Auchan Retail International Group Chief Digital Officer
Beko France Digital Marketing Manager
NUXE UK Digital Marketing Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
GROUPE ROCHER Data, BI, CRM Director
IT-CE Data Architect manager
CANAL PLUS E-Shop Manager
L'Occitane En Provence Head of Digital Project Management Team
Groupe LA POSTE Customer Knowledge Program Change Director
ALINEA E Marketing Manager
Transdev Head of CRM and Digital Marketing
HAGER Digital Factory Group Director
Pierre & Vacances Center Parcs Group Group SEA Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Apax Partners Chief Digital Officer
FRANCE GALOP Digital Team Manager
Weber Stephen Products EMEA GmbH Head of Digital
METRON Head of Marketing
La Poste Telecom & Digital Strategy Director
BPCE Head of Acquisition Online
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Groupe Mutuel Head of Digital Marketing
Total Wash Digital & Strategy Director
Danone Digital & Media Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
audibene GmbH Product Manager Marketing Technologies
Richemont International CRM Manager
CONFORAMA UX Manager
Parfums Christian Dior Digital Innovation
La Française Group Director of Communication and Digital
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Renault Digital Director
CHANEL Digital data manager
Transdev Group Group Customer Director
GAMELOFT Marketing Manager
SOCIETE GENERALE Web Analytics Manager
Danone Head of Consumer Relations
MACSF MOA and Multichannel Campaign Manager
Cartier EU Digital Marketing & Conversion Specialist
Air France KLM Customer Insights & Analytics
LEGRAND Digital Marketing Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Microsoft Senior Digital & Social Manager
Cellnovo Group Director of Digital Marketing & Communications
FnacDarty Head of Professional Division
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Essilor International Head of Marketing North Africa
Socomec Digital Manager
Groupe ARGUS Deputy General Manager
La Mutuelle Générale Digital Project Leader
RATP group CRM / Loyalty Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
audibene GmbH Head of Product Optimization
FlixBus Senior Web Analyst
L'Oréal Precision Advertising - CDO Team
Lapeyre Head of Digital IT
Banque Casino Innovation Director
Aviva France Customer Analytics Director
Digit RE Group Digital Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
HSBC Head of Digital Products & Experience
SPB Group Marketing Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
American Express Digital Director
MAISONS DU MONDE CISO & Head Digital Workplace
Française des Jeux Data Management & Ethics
VOYAGES SNCF Digital Customer Journey Manager
McFIT Head of Content and Social Media
Orange Online Director
Louvre Hotels Group Chief Information Officer
Aviva Product Manager
MAIF Program Data Director
Showroomprive VP New Business - Travel
FRANCE TELEVISIONS Data Projects Manager
SOCIETE GENERALE Data Driven Marketing Manager
Orpi Manager Data & Analytics
FBD International Digital & E-Commerce Director
Back Market Process Manager
Compagnie des Alpes IT - Head of Digital
BOUYGUES TELECOM Innovation Digital Manager
BMW France Digital Strategy Manager
DEVRED CRM / Multichannel Campaign Manager
LVMH Global Partnerships Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Nutrition et Santé E-Commerce Business Developer
OGF Digital & Omnicanal Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
BMW France Chief Data & Digital Officer CDO
Bic Ecommerce Director
LABORATOIRE NUXE Digital Activity Director
hw&h Avocats & Rechtsanwälte Partner
Aviva Digital Program Manager
MAISONS DU MONDE Data Manager
OGF Aquisition & CRM manager
REED EXPOSITIONS FRANCE Head of Digital
Nestlé Waters HQ Global eBusiness Lead
Label Emmaüs CEO
Orange Head of Data for Products & Services
La Poste Business Development Director
ALINEA Head of CRM
CAUDALIE Head of Ecommerce & Digital North Europe
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Les Cinémas Pathé Gaumont Chief Digital Officer
Axel Springer SE Senior Product Manager Data
Rémy Cointreau App & Digital Project Manager
LCL CRM Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Galeries Lafayette Customer Knowledge Director
RAJA Ecommerce IT Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Carmila Chief Marketing & Digital Officer CMDO
Euromaster Director of Digital Europe
Pontem Chief Marketing Officer CMO
Compagnie des Alpes CRM & Digital Manager
Renault Digital Product Owner - Offline Conversion
Pumpkin App Retention & Activation Manager
TARKETT Digital Platform Lead
GROUPE INSEEC U. Acquisition Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
BNP Paribas Digital Manager - Agile Coach
Maliterie.com Head of Marketing
Solvay Head of Digital studios Europe Asia & Americas
UGC Marketing Digital and Customer experience director
Vodafone UK Head of Performance Marketing
TARKETT Director Web Customer Platform
pfizer MCC & Insight Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
La Poste Director of the Client Knowledge Program
Renault Data CRM Social Director
CNFPT Communications Deputy Director
IT-CE Architect and Innovation Technology
Car&Boat Media Emailing and loyalty manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
MetLife Head of Direct and Digital - EMEA
SAMSONITE E-Commerce Director
PixMyCar Chief Marketing Officer
SOCIETE GENERALE Insurance International Partnerships & Business Development
Aviva Vie Marketing Analytics Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Groupe SeLoger Performance Analytics Manager
Renault Digital Business Program Manager
Dixons Carphone Marketing Technology Manager
Carlsberg Group Kronenbourg Digital Manager
Marketing Magazine Journalist
Happ-e by ENGIE Customer Client manager
CAUDALIE Chief Digital Officer CDO
E.LECLERC Acquistion & Data Manager
AXA France Brand and Content Factory Manager
KLEPIERRE New Business Director
AUCHAN Digital & E-commerce Director
PSG Head of CRM & Data
KLEPIERRE Digital Marketing & Innovation
E-Commerce Nation Marketing Manager / Head of event partnerships
LVMH E-Commerce Optimization & Acquisition manager
AXA France Digital Factory Manager
LVMH Global Partnerships Director
Pierre & Vacances Center Parcs Group Chief Product Officer
CONFORAMA User Experience Director
Kering Digital Media Senior Manager
Roche Head of Digital & Customer Engagement
Éditions Lefebvre Sarrut Chief Data Officer
French bee Web Manager
RCI Head of Digital
Richemont Holding France Project Manager / Sales Manager
Orange Digital Media & Business Acquisition Director
BOSCH Digital Marketing Manager
Ontex Global Little Big Change Head or Marketing e-commerce
20 MINUTES FRANCE Chief Information Officer