Barcelona,
April 5-6,
2018
1- Find the best Technologies & Services for your business
2- Meet a selection of European Innovators
3- Network with 600 European digital decision-makers

Relive the event

The Concept

The Digital Benchmark Connect will bring together 600 Digital Decision-Makers of global brands, including keynote speeches, workshops, international panels, One-2-One business meetings, and two dinners with 600 European brand leaders, sharing their experiences and confronting issues from unique cross-cultural marketing and technological points of view.

The Platform

Marketing technologies are constantly multiplying without a clear vision for brands. The Digital Benchmark Platform online platform dynamically and simply analyzes and maps key players of selected categories. We compare martech solutions’ functionalities, ensure they are are compatible with vendor specifications and ask brand users for their assessments.

Inspire & Innovate

In addition to benchmarking, we look beyond tomorrow with subjects such as Artificial Intelligence and Blockchain. We will also meet selected successful startups, who will pitch innovative solutions that are expanding into France and the rest of Europe.

Meet the Digital Ecosystem

Business and pleasure! After your One-2-One meetings with European digital decision-makers, relax and enjoy casual evenings together of tapas and drinks by the sea, with a very special rooftop soirée at one of Barcelona's top beach clubs.

Agenda

8:30 AM - 8:45 AM
Welcome Address: Mr Lluis Gomez - Commissioner, City of Barcelona - What future for the brand of Barcelona?
Watch the video
8:45 AM - 9:00 AM
INSPIRE : The power of Brands, the more they share it, the more they have it - Q3 Advocacy
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9:00 AM - 9:15 AM
INSPIRE : Restoring symmetry with Data Marketing
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9:20 AM - 10:05 AM
BENCHMARK
SCENE 1: Comparing Attribution Solutions
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Solutions: Adjust, Adloop, Admo.Tv, Adobe, Adotmob, Appsflyer, AT Internet, Commanders Act, Eulerian Technologies, Mapp, Mazeberry, mediarithmics, Realytics, Sizmek & VisualIQ.
SCENE 2: Analysis of the Market Intelligence Ecosystem
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Services: Research Now, Wide Narrow, Fletcher CSI, EM Partners, IDC, Gongos, Dunhumby, Proactive Worldwide, Confirmit, Sentient Decision Science, Watch Me Think, DiscussiO, PRS Invivo, Reality Check, Indexmundi, Knoema, Statista, Zappistore, FT Market Analysis Tools, S&P Global Market Intelligence
SCENE 3: Analysis of the Campaign Management Ecosystem
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Solutions: Actito, Act-on, Adobe, Bronto, Cabestan, Cheetah Digital, dotmailer, emma, HubSpot, IBM, Mailchimp, Mapp, Mailjet, Marketo, NP6, Oracle, Pega, Salesforce, Sarbacane, SAS, Selligent Marketing Cloud, Sendinblue, Smartfocus, Splio
10:10 AM - 11:10 AM
One-2-One Meetings/Coffee Break
11:15 AM - 12:00 PM
BENCHMARK
SCENE 1: Comparing Web Analytics & TMS Solutions
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Web Analytics Solutions: Adobe Analytics, AT Internet, Eulerian, Google Analytics & IBM Watson Customer Experience Analytics.

Tag Management Systems: Adobe Launch, TagCommander, Google Tag Manager & Tealium IQ.
SCENE 2: Analysis of the Enterprise Social Networking Solutions
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Solutions: Asana, Azendoo, Beezy, Circuit-Unify, Salesforce, Elium, Evernote, Exo platform, G Suite, Hopchat, Hoozin, IBM Connection Cloud, Inspheris, Jalios, Jamespot, Jive N, Knowings, Liferay, Lumapps, Microsoft Office 365, Powell 365, Seemy, Slack, Talkspirit, Trello, Unily, Whaller, Wimi, Workpace by Facebook
SCENE 3: Analysis of the SEO/SEA/Social Ads Ecosystem
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SEO Solutions: Ahrefs, Google Search Console, Positeo, Google Page Speed Insight, Google Analytics & Botify.
SEA Solutions: Google AdWords, Kenshoo, Steerfox, Semrush & My Poseo.
Social Ads Solutions: Kenshoo, Nosto, Marin Software, Sprinklr, Hootsuite, Adobe SOcial, Nanigans, Smartly.io & 4CInsights.
12:05 PM - 12:50 PM
Workshops
12:50 PM - 2:00 PM
LUNCH
2:00 PM - 2:45 PM
Workshops
2:50 PM - 3:05 PM
INSPIRE: Innovations in customer experience's measurement - Webhelp
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3:05 PM - 3:20 PM
INSPIRE: Business Intelligence & Online marketing - Eulerian
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3:20 PM - 3:35 PM
INSPIRE: Should Corporations launch their ICO and issue their own Cryptocurrency?
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With Clément Jeanneau, Co-Founder, Blockchain Partner
3:40 PM - 4:25 PM
BENCHMARK
SCENE 1: Comparing Bot Builders
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Bot Builders: Do You Dream Up, Inbenta, Smartly, The Chatbot Factory, Synapse, Owi, Recast, Meya & Webotit.
SCENE 2: Analysis of Conversion Rate Optimization Ecosystem
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Solutions: ABTasty, Adobe Target, Kameleoon, Oracle Maxymiser, VWO (Visual Website Optimizer) & Optimizely.
SCENE 3: Comparing Social Media Intelligence Solutions
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SMI Solutions: Brandwatch, Digimind, Crimson Hexagon, Hootsuite, Linkfluence, Meltwater, Spotter by Akio, Sprinklr, Synthesio, Talkwalker, Traackr  & Visibrain.
4:30 PM - 5:30 PM
One-2-One Meetings/Coffee Break
5:35 PM - 6:20 PM
BENCHMARK
SCENE 1: Comparing Data Onboarding Solutions
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Solutions: Graphinium, Liveramp, Squadata & Temelio.
SCENE 2: Analysis of e-Merchandising Solutions Ecosystem
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Visual Merchandising Solutions: Sparkow, Fredhopper & Prediggo.
Searchandising Solutions: Algolia & Pertimm.
Personalization Solutions: Early Birds, Netwave, Target2Sell, Nuukik & Qubit.
SCENE 3: Comparing Social Media Management Solutions
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SMM Solutions: Agorapulse, Digimind Social, Facelift Cloud, Falcon.io, Hootsuite, Komfo, Meltwater, Sprinklr & Traackr.
8:45 AM - 9:00 AM
INSPIRE : Overview of Digital Professions & Skills of Tomorrow - Aquent
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9:00 AM - 9:15 AM
INSPIRE : Accelerator Lafayette Plug & Play, disrupting retail with AR - Blippar
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9:20 AM - 10:05 AM
BENCHMARK
SCENE 1: Comparing Data Management Platforms
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DMP Solutions: 1000mercis, Adobe, Adotmob, Cabestan, Commanders Act, Dataxu, Eulerian, Makazi, Mapp, Mediamath, Mediarithmics, Nielsen Marketing Cloud (ex Exelate), NP6, Openfield, Oracle, Rhythmone (ex RadiumOne), Relay42, Sizmek (ex. Rocket Fuel), Salesforce (ex Krux), Tealium, Vanksen, Webedia Data Services, Weborama, Ysance & Squadata.
SCENE 2: Analysis of the Customer Experience Management Ecosystem
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CEM Solutions: Content Square, Tealeaf, User Replay, SessionCam & LuckyOrange.
SCENE 3: Analysis of the Mobile Marketing Ecosystem
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ASO Solutions: Decode Apps, Sensor Tower, AppTweak, App Annie, App Codes...
Mobile Attribution: Tune, Appsflyer, Adjust, Apsalar, Kochava...
Push Notifications: Batch, Mixpanel, Localytics, Urban Airship, Accengage...
Mobile AB Testing: Azetone, Optimizely, AB Tasty...
Brand Safety et Advisibility: Moat, Integral Ad Science, Double Verify, Adloox...
Drive-to-Store: Vectaury, Singlespot, Teemo, Adotmob, Fidzup, Admoove, Waze, Facebook ads...
Mobile Programmatic: Amobee / Turn, Adotmob, Appnexus, Criteo, Dataxu, TheTradingDesk, DBM, Smart, Mediamath, mediarithmics, Mediasmart, Sizmek (ex Rocket Fuel), S4M, Tabmo, Pocketmath, Liquidm...
10:10 AM - 11:10 AM
One-2-One Meetings/Coffee Break
11:15 AM - 12:00 PM
BENCHMARK
SCENE 1: Analysis of the Programmatic Ecosystem
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DSP: App Nexus, mediarithmics, Dataxu, Adform, Mediamath, Sizmek, Quantcast, Doubleclick, Tabmo, S4M...
Walled Gardens: Facebook, Amazon Advertising & Google.
SCENE 2: Comparing Payment Solutions
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Leaders: Adyen, Be2Bill, Ingenico, Payline, Hipay.
Outsiders: Braintree, Mango Pay, Klik & Pay, Limonetik.
Specialists: Oyst, Chequeasy.
SCENE 3: Panel Discussion: Brands and Communities
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12:05 PM - 12:50 PM
Workshops
12:50 PM - 2:00 PM
Lunch
2:00 PM - 3:00 PM
One-2-One Meetings
3:05 PM - 3:20 PM
INSPIRE: Campaign Orchestration vs Data Orchestration - Tealium
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3:20 PM - 3:35 PM
INSPIRE: A journey to turn your real estates into service centers - Capgemini
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3:40 PM - 4:25 PM
BENCHMARK
SCENE 1: Panel Discussion: CRM
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Technologies
SCENE 2: Analysis of the Customer Service Ecosystem
Specialists: Do You Dream Up, Smart Tribune, Inbenta, iAdvize, Dimelo, The Chatbot Factory, Recast AI, Dial Once, Toky Woky, Lithium & Facebook Messenger.

All-in-one: Atos Worldline, Odigo, Interactive Intelligence, Kiamo, Unified, Oceana & Zendesk.
SCENE 3: Panel Discussion: Ecommerce and User Experience
Watch the video
SCENE 4: Panel Discussion: Audience Enrichment

Workshop

12:05 PM - 12:50 PM
Workshops
How does Customer Experience Optimization boost ROI? - AB Tasty
Customer experience is key to boost your ROI! Ab Tasty will give the best pieces of advice to help you comprehend this major business challenge.

  • Speaker: Alexis Dugard, Sales Director France, AB Tasty
Delivering truly personalised experiences - ACQUIA
You will discover how to analyze and test customer experience. Challenge your preconceived ideas to achieve a maximum personnalization and always be one step ahead thanks to predictive tools helping you anticipate and enrich customer experience.

  • Speaker: Simon Chapman, Senior Solutions Architect, Acquia
  • Guest Speaker: Claire Zagnoli, Product Manager AF App, Air France
Air France and MyStudioFactory: Team up in the long term on both vision and operations - WEBHELP
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Optimize user experience through contextualization and personalization to achieve business objectives.

  • Speaker: Benjamin Foucaud, Director of Création, mystudiofactory
How Undiz places the customer at the center of its strategy by focusing on Social Data? - REACHFIVE
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With more than 160 sales outlets in France and abroad, the French Brand Undiz position itself as the "Cool Lingerie" on the market. As part of its e-commerce strategy focused on the use of Data, the brand wanted to rethink its approach to lingerie and take a new step in customer knowledge. Authentication, an essential step to reinforce this customer knowledge represents the first point of friction between customers and the brand. ReachFive's Customer Identity and Access Management platform allowed Undiz customers to log in and be identified in one click safely. With control of customer identities and data, Undiz was able to optimize the commitment of its customers before and throughout their buying journey and finally customize their collections according to the centers of interest of the clients.

  • Speaker: Jérémy Dallois, CEO, Reachfive
  • Guest Speaker: Jean-Bernard DELLA CHIESA, Digital & Innovation Director, Undiz
Come find out how Locasun increases its sales volume in the customer segment by +30% - EULERIAN
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Through this use case, Eulerian Technologies introduces the importance of the customer journey and its positive impact on the sales volume. Locasun use Eulerian Technologies' Customer Data Platform (CDP) to customize its campaigns and activate them in real time. We're letting you know.

  • Speaker: Pierre Saisset,General Manager South Europe, Eulerian Technologies
Ambassadors Employees Programs - Why and how to get your employees on social media? Feedback from Docapost - HOOTSUITE
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As brands suffer from lower visibility and credibility on social networks, the influence and value of content shared by employees continues to grow. Come and discover the feedback from Hootsuite and Docapost about Employee Advocacy. Why and how to set up an Employee Ambassadors program in your company? How to accompany your employees in this process? What are the brakes and pitfalls to avoid? How to integrate it into your communication strategy or a Social Selling program for your sales representatives? How to monitor the performance of such a program (KPIs)?

  • Speaker: Yann Dirheimer, Senior Manager, Marketing Southern Europe, Hootsuite
  • Guest Speaker: Annick Costa, Director Corporate Brand Digital Communication, Docapost
Influencer Marketing: From Experimentation to Transformation - TRAACKR
Global brands are looking to optimise the efficiency and impact of their existing influencer programmes from a marketing point of view, but also work across the organisational, financial and management processes directly impacted.
We will share key insights from Influence 2.0: The Future of Influencer Marketing, in collaboration with Brian Solis, and will discuss the 10 main priorities we see driving the agenda in such organisations.

  • Speaker: Nicolas Chabot, EMEA SVP, Traackr
  • Guest Speaker: Bixente Barnetche, International Consumer Engagement & eBusiness Director, L'Oréal Luxe for Atelier Cologne
Protect, monetize your Data and boost your reach through an integrated and agile Full Stack solution - MEDIARITHMICS
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Complexity of tech ecosystem, difficulty to integrate and connect various technologies can make Data Marketing projects inefficient.
It is still key to be able to personalize easily marketing actions, to monetize your Data, to protect it and to comply with GDPR. Some advertisers - from various sectors (Retail, Travel, CPG, Media ...) - succeeded in developing efficient use cases with Full Stack Data Marketing Platforms. How did they do? What are the winning use cases?

Some questions that we will answer with mediarithmics - a modular, integrated and agile Data Marketing Platform (DMP, DSP, DCO) and Showroomprive, a leading ecommerce player in France.

  • Speaker: Grégoire Frémiot, Chief Revenue Officer, mediarithmics
  • Guest Speaker: Julia Etaix, Managing Director New Business, Showroom Privé
How to hire Brand Advocates and increase the performance of a loyalty program? - Q3 ADVOCACY
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With the rise of Ad Blockers and the intensification of collaborative marketing, it's becoming important to understand the benefits and KPIs of setting up a Brand Advocate program.
We will present 6 case studies to give you the keys to succeed in such a program:

  • Generate 360 ° Web Reviews in the Retail
  • Recommendations in tourism sector
  • Viral testing in cosmetics in B2B
  • Loyalty in the industry and tourism sector
  • Co-innovation in the industry sector
  • Viral promotions in mass consumption

  • Speaker: Patrice Martin, CEO, Q3 Advocacy
The latest 2018 Search Marketing trends: voice search, mobile first, etc - PIXALIONE
With the arrival of, among other things, mobile indexing and voice search, Search Marketing is undergoing profound changes, impacting now or in the near future your business whether you are on an e-commerce site or a lead generator. We will dissect together these new challenges and give answers to each of them.
We will present the latest trends in Search Marketing:
  • Voice search: how to apprehend and optimize your site in this way?
  • Mobile first: how to be sure not to be negatively impacted by this approach?
  • YouTube optimization: how to use this lever to maximize its visibility?
  • We will present concrete examples and the results obtained. 

  • Speaker: Fabrice Alizon, CEO & Co-Founder, Pixalione
  • Speaker: Amaury Demongeot, Partner, Pixalione
2:00 PM - 2:45 PM
Workshops
Bridge between Start-ups and Big Corporations
How to create more collaboration between start-ups and big groups fortrue ROI on innovation? Interconnections between the two ecosystemsthanks to knowledge, skills and human resources sharing.

  • Speaker: Pierre-Philippe Cormeraie, Chief Digital Evangelist, Groupe BPCE
  • Speaker: Candice Lemaitre, CMO, AngelsCube
  • Speaker: Jordi Torrent, International Affairs Officer, Barcelona Tech City
Experiences mapping: identify additional sales potentials - EROIQ
This Workshop will allow you to better understand the mapping of experiences.

  • Speaker: Stéphane Picavet, Co-Founder, ?Eroiq
How to design and monitor a successful mobile #App - OPEN
To be downloaded and used ... these are the two main factors of a successful mobile app. If the teaser seems simple and obvious, fulfilling these goals is a challenge when you know that on 35 Apps installed on average on a smartphone only 18 are used each month and 3 are replaced by new apps every month In this workshop, according to the 2017 Mobile Use Barometer. We will illustrate two real use cases designed to meet the expectations of users and to take up the challenge of a successful App: how were they thought, how were they implemented quickly, how were business and IT issues addressed, and what strategy is adopted for these Apps to exist in the long term?
We will also see how to listen to mobile users and their opinions in order to know how to rotate in your mobile strategy compared to the comments left on the Stores.

  • Speaker: Olivier Raveneau, Product Manager, Open
  • Speaker: Arnaud Le Roux, Chief Digital Officer, Open
How to use mobile data to empower your video digital strategy - OGURY
80% of internet connections made today come from mobile devices. Although mobile users spend an average of over four hours per day on their devices, only a few seconds or minutes are spent on advertisers' websites or apps.

Paramount, the internationally renowned film studio, is an adept of mobile data solutions. Driven by a digital strategy designed to reach the right audience for each movie, the company had a particular need for detailed customer knowledge.

Ogury, the world's leading mobile data company, utilised its unique targeting to unveil to Paramount a complete breakdown of the most engaged mobile audiences in both the film and entertainment verticals, and beyond.

This unparalleled knowledge of mobile user journeys has allowed both partners to learn key marketing lessons and to define the best activation strategy in order to engage with the most relevant movie audiences possible.

  • Speaker: Christophe Bize, VP Data & Analytics, Ogury
  • Speaker: Olivier Marty, Head of Direct Sales, Ogury
  • Guest Speaker: Mathieu Rampant, Digital Strategy Manager, Paramount
Standardise, Integrate & Activate Your Data in Real-Time - TEALIUM
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Standardise and integrate all your organisation's data sources, to ensure it is universally accessible and actionable in real time by your Adtech and Martech technologies.

  • Speaker: Pascal Morvan, Senior Solution Consultant, Tealium
  • Guest Speaker: Cécile Barbaroux, Head of Marketplace Insights, Schibsted Media Group (LEBONCOIN)
Payment: the "user friendly" experience in store - ADYEN
Whether your customers are in a hurry, impatient, loyal, tech-savvy or extremely autonomous, your mission as a brand is to make payment in the store as quick and easy as possible. Mobile payment, "flying" payment on the shelves, omnichannel payment ... What are the new consumer expectations and how do you respond to them? What are the latest in-store payment solutions and their benefits? How to re-enchant your customers' shopping experience?

  • Speaker: Edouard Coiraton, VP Sales Southern Europe, Adyen
Do your marketing and product visuals match your digital strategy? - DALIM
  • Automated Image Capture, selection, retouching
  • Multisite Insourcing vs outsourcing
  • Digital Asset Management
  • Omnichannel Visuals

  • Speaker: Carol Werlé, CEO, Dalim Software
Store Discovery Optimization (SDO), or how to attract new customers to your stores! - EFFINITY
Store Discovery Optimization (SDO) is a set of methods and tools allowing, on one hand, new customers to discover easily the existence and localization of your shops and products, and on the other hand, provide them incentives to go there.
Often, a new customer is someone, somewhere who is looking for something. Except that this person is not necessarily a new customer ... for you, but maybe for your competitors! It is there that intervenes the SDO!

In this workshop, you will discover:
  • How to capture proximity searches (Google, Facebook, Bing, etc.) about the products you sell?
  • How to bring all the useful information to the customers to discover you (address, schedules, products, etc.)?
  • How to be discovered from different criteria: name, location, products or product category, photos, etc. ?
  • How to animate your local digital presence on Google My Business, Facebook, etc. to commit your customers?

  • Speaker: François Deltour, CEO, Effinity
7 digital mechanisms explained with simplicity through 7 client Business cases (to shine in society) - COMMANDERS ACT
All you need to go beyond jargon and understand everything about what allows a digital marketing to rise to the best standards. Among the mechanisms: ROPO, CRM Onboarding owned / paid, multi-touch attribution, tag management, segmented testing, cookie synchronization, 2nd party data exchange. These mechanisms will be presented systematically through the strategic issues of 7 of our clients: Promod, Monabanq, CMNE, McDonalds, Disneyland Paris, Ouigo, Camaïeu.

  • Speaker: Michael Froment, CEO & Founder, Commanders Act
  • Speaker: Luc Mornat, VP Customer Experience, Commanders Act
12:05 PM - 12:50 PM
Workshops
How to build a winning roadmap to go international?
  • Speaker: Roger Costa,  Promotion & Services Deputy Director, Catalonia Trade & Investement (ACCIÓ)
  • Speaker: Livia Dubos, Sales and Marketing Strategies Consultant, Beyond International Consulting
Defining KPIs that matter - 7 lessons learned from Airbnb, Netflix, Spotify & Co - UPTILAB
By attending this workshop you will learn 7 things that made it possible for companies like Airbnb to take a data-driven approach early on and, more importantly, stick to it despite hitting organizational complexity and data overload.
If you work at a company where there's plenty of data but too little people using it to your taste, then this workshop is for you!

  • Speaker: Etienne Gautheron, Go-To-Market Manager, ?Reeport
How to optimize the acquisition of new customers in email thanks to the Data? The La Redoute case - DARWIN AGENCY
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Acquiring 20 to 30% of new customers via email acquisition campaigns can become very complex when the repulsive base is important. Discover the solution brought by Data Onboarding.

  • Speaker: Alexandra Ivacheff, Marketing & Consulting Director, Darwin Agency
DMP to orchestrate offline and online data - MAPP
Companies got first party data, often managed in data silos (CRM, marketing campaign management, ...) and most likely not aggregated and leveraged as a unique set of insights. DMP, through its big data approach, bring a simple solution to set a unified view of your customer insights by creating and leveraging audiences in order to do a better targeting.

  • Speaker: Emmanuel Quéré, Sales Director, Mapp Digital France
  • Guest Speaker: Nathalie Mancuso, Operational General Manager of Wanimo
omnichannel Personalisation & UX: how to build an integrated Data Marketing ecosystem? - COLOMBUS CONSULTING SHIFT
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How to consolidate and leverage the set of data collected throughout the customer journey? How to break the data silos to better understand the comprehensive needs of your targeted audiences, better target them and satisfy their expectations?

  • Speaker: Jean Meneveau, Partner, Colombus Consulting Shift
Improve your customer experience with engagement marketing - MARKETO
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Presentation of a study conducted by Marketo and Illumina at the end of 2017 on the engagement economy with 2000 consumers and marketers in France, Germany, the United States and the United Kingdom. Commitment - a new era where everything and everyone is connected - continues to grow, how can marketers act to make customers feel wanted, understood and truly branded?

  • Why consumers need to feel understood, desired and connected to their brand,
  • Why marketers need to quickly adopt and implement new strategies and approaches to effectively interact with their consumers,
  • And finally how marketers and their organization can engage effectively with their customers, partners and employees.

  • Speaker: Vincent Tribondeau, Account Executive, Marketo
  • Speaker: Bruno Gonzales, Vice-President Continental Europe, Marketo
Social Media, the new trends that will change customer experience - SPRINKLR
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The emergence of social networks and the fragmentation of contact points have given birth to a more informed, more demanding and influential consumer ... a real upheaval for brands. Through this workshop, we will unveil the topics that will be at the heart of brand strategies on social media in 2018 and we will illustrate our concrete examples by making you live the ideal consumer experience throughout the customer journey.

  • Speaker: Nicolas Spie, Digital Business Solutions Director, Sprinklr
The prerequisites for a relevant drive-to-store operation - ADOTMOB
Targeting, Reach, Accuracy, Measures/Analytics are the 4 key prerequisites for a relevant drive-to-store campaign in digital media. Through a client use-case, this workshop will go through the necessary criteria in order to measure the impact of a media operation on in-store traffic effectively.

  • Speaker: Yannis Yahiaoui, CEO & Co-founder, Adotmob
Pilot Marketing Automation through data with the testimony of Harmonie Mutuelle - NP6
Offering a fluid, coordinated and personalized experience to your customers is now a major issue that impacts the conversion rate of your cross-channel campaigns, but each advertiser combines a singular way: an activity, an economic model, business priorities. , environments (IS, business ecosystem), data flows ...

In this context, how to acquire THE adapted customer knowledge that will serve your objectives?
How to successfully implement a privileged and automated relationship with your customers? And which routes to start?
How to anticipate the behavior of your customers and positively impact their life cycle?

From the simplest to the most personalized marketing program, discover through concrete cases how to maintain this personalized relationship with your customers, with a pragmatic approach.

  • Speaker: Jean-Sébastien Suze, Managing Director, NP6
  • Guest Speaker: Jean-François Ravache, PMO - Digital Transformation & Customer Relationship, Harmonie Mutuelle
How media personalization is cracking the display advertising nut for retailers - CONVERSANT MEDIA
1:1 marketing is dramatically redefining the role of display advertising within retailers digital marketing mix. Join this workshop to understand how personalization could turn display advertising into your digital marketing spearhead and what's at stake for you from a revenue and client relationship perspective.

  • Speaker: Redouane Bellani, VP Southern Europe, Conversant Media

Barcelona

The growing capital of both Spanish and international digital tech, sunny Barcelona is the perfect place for this year's edition of The Digital Benchmark. The event will be hosted at the CCIB (Centre de Convencions Internacional de Barcelona), right next to the sea. Attendees will stay at one of two hotels located just a few minutes walking distance from the CCIB and will enjoy rooftops, swimming pools and, of course, the beach!

Festivities

Wednesday 4th April : Dinner & Networking @purobeach Diagonal Mar
Thursday 5th April : Startups Dinner @MuseuNacional d'Art de Catalunya
For those who want to stay from Friday 6th to Saturday : Ramblas Party

The Webapp

With The Digital Benchmark webapp, attendees will have access to:

  • One-2-One meeting requests
  • Event programme and updates
  • The Who's Who of all event participants
  • Presentation material
  • Interactive audience participation

Partners

Consulting Partners

Gold

Silver

One Day

About EBG

Over 660 Member companies and 160,000 digital professionals

Since 1998, the Electronic Business Group is the first business club of the French digital market. Most French and international brands acting in France are Members (e.g. L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.). Click here for a full list.

Would you like to be a part of The Digital Benchmark? Get in Touch

Philippe Khattou

Analyst & Project Leader

(+33) 1 48 01 64 85
philippe.khattou@ebg.net

Caroline Mouchiroud

Event Manager

(+33) 1 73 03 01 98
caroline.mouchiroud@ebg.net

Julia Jouffroy

Event Manager & Partnerships

(+33) 6 52 46 80 98
julia.jouffroy@ebg.net

Romain Pineau

Partnerships Manager

(+33) 6 59 00 41 93
romain.pineau@ebg.net

Stéphanie Zatenko

Head of Partnerships

(+33) 6 62 07 47 59
stephanie.zatenko@ebg.net

Who's Coming?

CompanyJob TitleCountry
ARIANE GROUPHead of Digital CommunicationFrance
CHANELHead of Digital Architecture & Technology InnovationFrance
FnacDartyHead of Professional DivisionFrance
Europe assistance holdingHead of Group ICT ProcurementFrance
ORANGEOnline DirectorFrance
Swiss Life FranceHead of Strategic Marketing, Data Science & InnovationFrance
Boursorama Marketing Strategy and Data DirectorFrance
COVEAHead of media, marketing, communication and travel buyingFrance
MetLifePartnership director - Steering committee memberFrance
IPSENDigital Director - Consumer Healthcare France
OUI.sncfDirector of Data democratization and governance France
BINCK.FRMarketing and Communication DirectorFrance
Time Inc. UKChief Marketing OfficerFrance
FRANCE TELEVISIONSDigital Marketing and data directorFrance
GroupamaMarketing, Digital, Communication and Distribution DirectorFrance
CAISSE DES DEPOTS - CDCHead of Smart City programFrance
OrangeHead of Data and Omnichannel Analytics at Orange France/B2B Digital DirectionFrance
AntalisGroup Digital Transformation & Marketing Services DirectorFrance
Groupe BarrièreHotels Marketing and Digital DirectorFrance
eDreams ODIGEOHead of ProgrammaticSpain
Le Groupe La Poste // Branche Services Courrier ColisMarketing Director France
KiloutouChief Digital OfficerFrance
GRDFCDOFrance
mistertempChief Marketing OfficerFrance
LCLHR Department DirectorFrance
ORANGE GROUPIntl Omnichannel Retail Director / Orange Group Smartstore Program DirectorFrance
France GalopHead of Marketing and Commercial Department for B2B and B2CFrance
BEAUTE PRESTIGE INTERNATIONAL - SHISEIDORegional Digital Director EMEAFrance
Warner Bros.Executive Director, Digital, Media & DataFrance
France Télévisions Editions NumériquesDigital Technical DirectorFrance
JanssenDigital and Multichannel Strategy DirectorFrance
Maisons du MondeDirecteur DATA groupeFrance
L'OCCITANE EN PROVENCEInternational Brand DirectorSwitzerland
1981 Marketing & Digital DirectorFrance
GROUPE ROCHERData Intelligence DirectorFrance
Total Marketing FranceCommunication, Innovation and Customer Relations DirectorFrance
La PosteTransformation & Anticipation DirectorFrance
MUTUELLE INTERIALE / LAMIE MUTUELLEHead of Organisation and Digital TransformationFrance
AuchanHead of New Technologies ProjectsFrance
Cdiscount (Groupe Casino)Head of Innovation France
Elior Sales & Marketing Applications Group DirectorFrance
Elior Digital Application Group DirectorFrance
DecathlonDigital Communication DirectorFrance
PSA GroupeVp Head Of PSA GROUP Smart ServicesFrance
Compagnie des AlpesHead of data/ CRMFrance
ORPI FranceHead of DigitalFrance
PSA Finance FranceDirector of Marketing BELUXFrance
PEPSICOHead Of Ecommerce and Digital ExperienceNetherlands
Museu Nacional d'Art de CatalunyaHead of Strategy, Innovation and Digital Transformation Spain
Watch and Clock PlanetMarketing and Communication DirectorSpain
WongaHead of Marketing and CommunicationSpain
AXA FranceDigital IT DirectorFrance
Orange FranceDigital and Data Communication DirectorFrance
Groupe SFRDirector of Customer Relations digitalization and spaceFrance
TarkettWeb Customer Platform Director - GroupFrance
ImmochanCustomer Platform ManagerFrance
GroupamaHead of CrosscanalFrance
GRDFHead of Digital Development DivisionFrance
APAVE GROUPGroup Marketing Director France
Natixis Investment ManagersDeputy Marketing Director, Head of CommunicationsFrance
SocomecChief Digital OfficerFrance
Legrand FranceDigital ProjectsFrance
LesieurHead of Digital, Data & CRMFrance
NestléHead of eBusiness / CDO - NESTLE FranceFrance
TF1 SA DataScience Deputy DirectorFrance
OUI.sncfRelationship Marketing DirectorFrance
SNCFDirector of Fab DesignFrance
Banque BCP (Groupe BPCE) Marketing & Distribution DirectorFrance
NicollHead of DigitalFrance
HSBCGlobal Head of Marketing Strategy, Commercial BankingGREAT BRITAIN
Groupe SFRChief Digital Officer SFR GROUPFrance
Malakoff MedericDigital DirectorFrance
Pierre FabreDigital DirectorFrance
Logista FranceHead of Digital and Digital TransformationFrance
CélineDigital DirectorFrance
Pierre FabreDigital Acceleration DirectorFrance
Groupe Crédit MutuelHead of Digital Data Innovation MarketingFrance
La Mutuelle GénéraleHead of Customer Experience, relational marketing and digitalFrance
NexityHead of Customer Experience and CRMFrance
OrangeClient strategy and Data DirectorFrance
La Poste - Branche numériqueCustomer Knowledge Program DirectorFrance
PRO BTPInnovation DirectorFrance
Guerin JoaillerieMarketing and Communication DirectorFrance
Picard SurgelésSenior VP Chief Customer, marketing & Cross-Canal OfficerFrance
CONDÉ NAST FRANCEAudiences Marketing DirectorFrance
Groupe AtlanticOperational Marketing and Communication DirectorFrance
M6Head of Data & CRM for 6playFrance
CarglassMedia Advertising & Digital Experience DirectorFrance
ToupretHead of Communication, Digital and Client MarketingFrance
Groupe Revue FiduciaireDeputy General Director/ Digital DirectorFrance
La Française des JeuxChief Data OfficerFrance
Crédit Agricole Consumer FinanceChief Digital OfficerFrance
EditisHead of Digital marketing and developmentFrance
PRISMA MEDIAClient Marketing DirectorFrance
Groupe PichetTraffic Manager / Head of AcquisitionFrance
Universal MusicHead of Media & ResearchFrance
Auchan retailData and Customer Knowledge DirectorFrance
MacifHead of Client Strategy ProgramFrance
Digit RE GroupChief Digital Officer/ Chief Information OfficerFrance
Croix-Rouge françaiseHead of DigitalFrance
Mondadori FranceHead of MobileFrance
Groupe LDLCChief Information OfficerFrance
Groupe Pierre & Vacances CenterparcsEurope Head of AcquisitionFrance
UGCMarketing, Digital and Customer experience DirectorFrance
Avene/ Pierre FabreDigital and Institutional Communication DirectorFrance
Club MedHead of Global Digital media & CRMFrance
Avene / Pierre FabreHead of Trade & DigitalFrance
Groupe UpManaging Director of UP Spain SubsidiaryFrance
CRMServicesHead of Digital ActivitiesFrance
Crédit AgricoleHead of Social Media and Digital PartnershipFrance
EditisGroup Marketing DirectorFrance
DrEd Online Doctor / ZavaHead of Zava FranceGREAT BRITAIN
AG2R La MondialeHead of Marketing Operations France
Intériale MutuelleHead of Digital & Group Digital TransformationFrance
AG2R La MondialeWeb ManagerFrance
ITM AI - INTERMARCHEHead of Customer MarketingFrance
Pimkie International E-Commerce & CRM DirectorFrance
GroupamaDepartment Head of Digital Transformation France
CAR & BOAT MEDIA Communication and Marketing DirectorFrance
Car & Boat MediaCPOFrance
MONDADORIDigital DirectorFrance
Klepierre Brand VenturesNew Business DirectorFrance
MacsfHead of Customer Knowledge DatabaseFrance
HENKELMarketing Director LHC SpainSpain
ThalysCommunication & Digital DirectorFrance
ShowRoomPrivé.comMarketing DirectorFrance
TIMHead of Market and Service Scenario, TIM Strategy DepartmentItaly
Nexity SAHead of New Digital ProjectsFrance
UnileverHead of E-Commerce & Digital OperationsSpain
Lagardère Travel RetailHead of Digital Marketing & CRMFrance
L'OCCITANE EN PROVENCEInternational Digital Transformation DirectorSwitzerland
IT-CEDeputy Director ( Data Architect)France
SonarChief Information OfficerSpain
Canal+ DistributionHead of Digital Studio France
EndemolShine France Strategy, Digital & Diversification Director France
PSA BanqueHead of Online Bank France
La PosteBusiness Development DirectorFrance
BANDAI NAMCO ENTERTAINMENTMarketing and Communication DirectorFrance
Blizzard EntertainmentDirector, Media and Data MarketingFrance
MeeticManaging DirectorGermany
Blizzard EntertainmentDirector Digital Owned Media & Platforms EuropeFrance
Hachette LivreHead of CRMFrance
Legrand FranceDigital DirectorFrance
CARREFOUR e-commerce and new digital activities Group Sr VPFrance
SERGICChief Marketing and Innovation OfficerFrance
BAYERHead of Digital TransformationSpain
fabfab GmbHHead of BrandGermany
ShowRoomPrivé.comManaging Director New BusinessFrance
Météo FranceHead of Webmarketing and InnovationsFrance
PLANET CARDSManaging DirectorGermany
ParamountHead of DigitalFrance
Konbini UK LtdManaging Director UKGREAT BRITAIN
RocheDirecteur Digital & Expérience ClientFrance
LVMH / Moët-Hennessy - Louis VuittonHead of Partnerships DigitalFrance
Société GénéraleStrategic Business Partner - retail projects portfolioFrance