Digital Reinvention 2016: Beyond Pilot Projects
What is the situational analysis of the digital transformation of the economy in 2016?
Prepared by the EBG in collaboration with the Boston Consulting Group and IBM, the 2016 Guide answers this question by drawing on 65 interviews with top decision-makers (Chief Executive Officers, Chief Digital Officers, Chief Operating Officers, etc.) of French and international companies, including traditional, but also pure plays.
The areas of activity have been arranged into 5 groups:
• Transport, Travel and Hotels,
• Telecom, Media, Energy, Gaming,
• Fashion, Distribution and Consumer Goods,
By surveying these different B2C or B2B2C sectors, a more global image of digital industrialization emerges, beyond pilot programs.
This book was made in collaboration with the Boston Consulting Group and IBM.
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TABLE OF CONTENTS
INTRODUCTION: The digital market, a model for the economy at large
CHAPTER 1: THE DIGITIZATION OF COMPANIES IN 2016: THE NEW RULES
1.1 Customer relationship, data and new players: the 3 battles for digital in 2016
1.2 The level of digital disruption varies according to sectors
CHAPTER 2: DESPITE MANY EXPERIMENTAL INITIATIVES, BOTH INTERNAL AND EXTERNAL, COMPANIES ARE STILL LAGGING BEHIND PURE PLAYS AND CUSTOMER EXPECTATIONS
2.1 Faced with market standards set by pure plays, companies adapt by redoubling initiatives
2.2 Inertial forces still hinder traditional companies' scale-ups and their digital innovation is less advanced than pure plays and customer expectations
CHAPTER 3: BEST PRACTICES FOR ACCELERATING SCALE-UPS
3.1 Accelerationg scale-up, the IBM approach
3.2 The Data-Driven Company, or the overall improvement in competitiveness thanks to internal and external data
3.3 Digital IT: a more agile and flexible IT architecture for surviving market change
3.4 Collaboration is a competitive lever: breaking internal silos and embracing open innovation
CHAPTER 4: TAKING THE MEASURE OF DIGITAL
4.1 The BCG approach: An analytic framework for guiding transformation
4.2 A new chart of skills and job roles
4.3 More agile governance to transform the company