• What are the suitable domains and industries in which new companies can penetrate and assert themselves? What are the required market conditions to help develop a digital industry leader?
• Are marketing and advertising the only ways to create a profitable digital service?
• Are there methods or ploys to make people pay for content and useful applications? Why is it so tough for Facebook and other social media platforms to generate substantial revenues?
• What is the future of Social Media and more specifically Social Media Apps? What business model would make social apps financially successful?
• To what extent is mobile taking over the web? What actions are more suited to Mobile than traditional web? What are the leading apps, brands and services on mobile; what are their business models and their value creation goals?
• What are the investor exit strategies for mobile and social apps? Who are the potential buyers and for what value?
• Is Europe a good fit for digital enterprise creation? Why are there so few European born leaders that have achieved global leadership?

• Revenue from direct sales
• Revenue from advertising
• The remuneration of intermediaries
• Payment issues
  

• Is store ranking the primary means to acquire users?
• How to improve app ranking? Should companies use dedicated services to artificially inflate users and downloads, buying a better position?
• Are traditional marketing channels such as display advertising, web marketing or broadcast media suitable for acquiring new users?
• Should apps be coupled with an internet and/or a mobile website? To what extent do these sites assist apps in growing their user base?
• Most importantly, how can we entice users to persuade their contacts, friends and relatives to use the app? How does word of mouth work on mobile? How can its effects be maximised?

• Does the model actually work?
• What is the conversion rate between free and paid users?
• How long does it take consumers to make the move from free to paid?
• When user and revenue related targets are reached, should the app become exclusively a paid app?
• Once there are enough paying customers, should publishers continue to invest in the free version of the app?

Jamel joined Microsoft in 2005 as an industry hire, bringing with him; both his media and networking technical expertise as a Ph.D. in distributed Multimedia systems, and his business and entrepreneurial experience as a CEO and Founder of a pan-European media delivery and CDN Software startup.

Within Microsoft, Jamel has first led the product and partner ecosystems expansion for Microsoft’s media technologies across the EMEA region, first in the Windows Division, then as part of Microsoft’s Interactive Entertainment Business (IEB) division . For the past 5 years, Jamel has made deep and lasting contributions in the expansion of IEB’s Music and Entertainment Product, Services, and Strategy. As part of that, he proposed and drove the due diligence and acquisition of Musiwave (a European multimedia services startup) in 2007, played a leading role in the integration of the new team into Microsoft, and for the past two years turned this venture into a strong engineering powerhouse with large Microsoft-class contributions to IEB and to the company.  

As the Partner GM of the Microsoft Engineering Center – Paris, Jamel is heading Xbox Music Engineering as it’s delivered in 35 countries on Windows 8, Xbox 360 and Windows Phone devices to potentially hundreds of millions of consumers.

• How are smartphones and tablets changing the way manufacturers and B2B centred companies operate; in relation to production, sales and delivery?
• Do M2M technologies represent a significant opportunity to improve productivity?
• Can mobile boost and broaden the services offered, enhancing customer satisfaction and increasing market share in the process?