14^th November

· Using Social Media: How to Stay Tuned in to Brand Objectives

· How do Social Media and Social Mobile Create Confusion in Stakeholders' Roles?

· The Perfect Optimization of a Social Brand

· The Data Dilemma: How Can Social Media be Used to Collect Data?

· R.O.I of Social Campaigns

· Showcase - Amazing Social Campaigns

15^th November

· The Rapidly Expanding Universe of Facebook Apps

· How to Generate Revenue

· Crowdsourcing: Marketing that is Consumer Led, Engaging, Creative, Inclusive and... Free?

· Building, Managing and Monetising a Community

· Social Commerce

· Social Media in Asia

14^th November

· Mobile Business: Developing Revenue Streams

· Fighting for Users

· Motivating Users to Upgrade from Free to Paid

· Mobile for Professional Markets

· Unexpected and Astounding Mobile Apps

· Showcase - Apps Outperforming Expectations

15^th November

· Brands on Mobile: Defining the Right Strategy

· Mobile Makes You Global!

· Mobile Licensing: Giving New Life to Traditional Brands

· Creating More Value for Consumers with Mobile

· Mobile Specific Business Enhancing Tools

· Showcasing the Most Amazing Branded Mobile Apps