Benchmark by EBG

Digital Marketing Technologies & Suppliers

400 digital decision-makers, 2.5 days, 4 workshops, 10 speakers, AND 2 Dinners

What

Executive Summary
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The Concept

Benchmark by EBG will bring together 300 French and 100 British digital decision-makers of global brands and retailers. The conference will include keynote speeches, workshops, One-2-One business meetings, and two dinners with 400 European brand leaders, sharing their experiences and confronting issues from cross-cultural marketing and technological points of view.

Source, Compare & Evaluate Digital Technologies

Marketing technologies have multiplied without a clear vision for brands. The Benchmark by EBG online platform dynamically and simply analyzes and maps key players of each category. We compare software functionalities, check if they are compatible with vendor specifications and ask brand users for their assessments.

Inspire & Innovate

In addition to benchmarking, we will look beyond tomorrow with subjects such as data anthropology, electronic warfare and corporate disruption. We will also meet selected startups who test their concepts and technologies in the British market before expanding into the rest of Europe.

Meet the French Ecosystem

Relax and enjoy casual evenings of dinner and drinks with British CMOs, advertisers and innovators, with a very special soirée on 27th April, on board a luxury riverboat cruising along the Thames River, taking in London's beautiful skyline by night.

The Steering Committee

32 European Digital Executives Representing a Wide Range of Industries

Accor

Romain Roulleau

E-Commerce & Digital Services Director

Adecco

Sophie Ak Gazeau

Digital Director

ADP

Philippe Saffon

Marketing, Commerce & Communication Director

Alibaba

Laure Pho Duc

Global Digital Intelligence Director

April Groupe

Etienne Bourdon

Chief Digital Officer

Barclays Bank

Pierre-Yves Hemon

Head of Channel Development

Bazarchic

Julien-Henri Maurice

Chief Marketing & Digital Officer

C Nova

Morald Chibout

Managing Director

Céline

Olivier Racle

Digital Retail & Client Services Director

Club Med

Quentin Briard

European Marketing Director

Gan (Groupama)

Meriem Riadi

Digital Transformation Director

Hello Bank (BNP Paribas)

Chloé Goldstein

Head of Customer Acquisition & Digital Analytics

HSBC

Frank Leprou

Head of Marketing & Digital Experience

Ipsen Pharma

Valérie Bourbon Malandain

Digital IT Vice President

Macsf

Edouard Perrin

Marketing & Digital Director

Orange

Bruce Hoang

Chief Data Officer

PSA Groupe

Brigitte Cantaloube

Chief Digital Officer

Rexel

Franck Bertomeu

Digital Commerce Director

Saint-Gobain

Jean-Christophe Loubet del Bayle

Digital Solutions Director

SNCF

Sébastien Pialloux

Data Director

Solvay

Jacques-Benoît Le Bris

Systems Information Director & Chief Digital Officer

Vente-Privée.com

Catherine Spindler

Marketing Director

Sony Mobile

David Chapon

CRM & E-Commerce Digital Director

Club Méditerranée

Thibault VASSEUR

Vice President, E-Commerce

FNAC

Ghadi Hobeika

Digital & CRM Marketing Director

Pierre Fabre

Romain Defoy

Digital Innovation Deputy Director

Sodexo

Belen Moscoso del Prado

Digital Director

Auchan International

Olivier Girard

Client & Data Marketing Director

Adeo

Christophe Verley

Chief Digital Officer

Voyages-SNCF

Aditye Kumar

IT & Operations Director

RAJA Group

Michel Haddad

E-Commerce Director

Carrefour France

Thina Cadierno

Chief Customer & Digital Officer

Agenda

DOWNLOAD FULL AGENDA
7-7:50
7:30 Check-In for Train to London

9-9:50
9:04 - Train to London

10-10:50
10:40 - London Arrival

11-11:50
11:30 - Hilton Check-in

12-13:50
12:30 - Lunch & Welcome Address
Rajesh Agrawal
Deputy Mayor of London, Business

14-14:50
14:00 - INNOVATE : IoT and the Changing Face of Retail
14:25 - INSPIRE: Electronic Warfare
Speaker: TBD

15-15:50
One-2-One Meetings

16-16:50
Comparing Smart Data Solutions 
    Big Data has created new challenges:
    - Interpreting data from different sources in order to make sense of them (Smart Data).
    - Managing data networks from recovery, formatting and the transferring of management of errors and specific cases (Data Network Management).
    -Ensuring data quality, integrity and the possibility to follow it throughout the process (Data Governance).
Comparing Customer Service Solutions 
    Customers now expect to receive organized service via the channel of their choice (voice, email, SMS/text, web, mobile or social media). Companies are beginning to provide service on all of these channels, but too often, these channels may exist only in silos. To provide a consistent customer experience, Customer Service suppliers are starting to integrate omni-channel service solutions.
Workshops

17-17:50
Comparing Data Governance Solutions 
    Rapid development has complicated the understanding of Programmatic Marketing to advertisers and to the market in general. The introduction of new players adds a series of intermediaries (Trading Desk, Ad Server, DSP, SSP, etc.) that offer specialized services or competitors (a trading desk service also offers an ad-server), adding to the confusion
Comparing Tag Management Solutions 
    Converting your website or mobile application marketplace is an effective way to increase monetization while controlling its present financial sessions. These issues, various market solutions and best practices for successful project marketplace.
Workshops

18-18:50
Comparing Data Management Platforms 
    Adaptable media strategies depending on the type of individual and determining the most suitable offer - the promises announced by the DMP solutions sound attractive, but are they real? This session will review the various solutions on the market and their positioning. It will also illustrate possible uses for enterprises and the expected benefits of DMPs.
Comparing Social Media Management Solutions 
    Still a young, fast-evolving industry, social media management is one that is dynamic and highly fragmented, yet one where small players are still able to compete on almost equal terms with large portfolios. At the same time, some vendors in the market need to look toward other markets for continued growth.
Workshops

19-19:50
Free time

20-21:50
Dinner & Keynote Address
Sir Martin Sorrell
WPP CEO

22-22:50
After Dinner Drinks (Optional)
6-7:50
Early Bird Run (Optional)

8-8:30
Breakfast

8:40-9:40
8:40 - INSPIRE :
Special Guest Speaker : Ajaz Ahmed AKQA CEO

10-10:50
Comparing Connected Commerce Solutions
Comparing Attribution Solutions
Workshops

11-11:50
Comparing On-site Personalization & A/B Testing Solutions 
    Demonstrating reassuring, attracting, converting, and retaining momentary online visitors, a key issue for marketing departments. To meet these challenges, A/B Testing and customization tools on-site had to better their offerings in order to take into account this sort of short-lived customer journey.
Data Network Management
Workshops

12-12:50
One-2-One Meetings

13-13:50
Lunch & Closing Remarks

14-14:50
14:15 - Buses to King's Cross Station

15-15:50
Check-In for Train to Paris

16-18:50
16:01 - Train to Paris

19-19:50
19:59 - Paris Arrival

Benchmark by EBG Categories

Keynotes

Sir Martin Sorrell
Founder and CEO of WPP
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Rajesh Agrawal
Deputy Mayor of London for Business
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Apply

Chief data, marketing and technical officers may apply

Partners

Would you like to be a part of Benchmark by EBG? Get in touch

Locations

Conference

London Hilton Metropole


Hilton London Metropole is conveniently located just a two minute walk from both Edgware Road underground stations serving the Bakerloo, Circle, District and Hammersmith & City lines. Many famous attractions are within easy reach including Oxford Street shopping, Marble Arch and Hyde Park which are only a 10 minute walk away.

Address : 225 Edgware Rd, London W2 1JU, UK







27 April DINNER

Silver Sturgeon


A "21st century river yacht", the Silver Sturgeon's interiors and decks have been created by leading British designers and architects as light, luxe, relaxing spaces in warm, natural colours featuring pure white, oak, grey bird's eye maple & chestnut.

Address : SAVOY PIER, Victoria Embankment, London WC2N 6ND, UK

Contact

Reena Herian
Event Manager
(+33) 01 73 03 02 96
reena@ebg.net

Julia Jouffroy
Partnerships Manager
(+33) 06 52 46 80 98
julia.jouffroy@ebg.net

Stephanie Zatenko
Partnerships Manager
(+33) 01 45 23 05 89
stephanie.zatenko@ebg.net

About EBG

Since 1998, the Electronic Business Group, with over 660 Member companies and 160,000 digital professionals, is the first business club of the French digital market. Most French and international brands acting in France are Members (e.g. L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.).

Click here for a full and growing list of our 660 Member companies, and for more information about our events and publications.


Testimonials

"Excellent organisation. Facilitator was prepared and led the debate very well."

Chief Development and Marketing Officer, Europcar International

"All of the participants had relevant and sometimes conflicting opinions, thus enriching the somewhat nebulous topic of Data Management Platforms."

Chief Informational Officer, AAA Data

"Overall, a very positive experience. High quality and exciting stakeholders."

Client Relationship Manager Director, Legrand

"I enjoyed the remarkable level of liveliness and content, yet also very friendly, encouraging exchanges between participants."

Strategic Projects Director, Bureau Veritas

"The Task Force found, firstly, the depth and the many facets of our business. By exchanging with other participants, I realised how our problems were similar, despite our different sectors, organisations and means granted to digital communities. I learned a lot by sharing the experience of my colleagues, allowing me to accelerate a number of initiatives."

Digital Communities Director, SFR

Attendees


ACCOR HOTELS
Romain ROULLEAU
Directeur E-Commerce et Services Digitaux 
Adecco Groupe France
Sophie Ak Gazeau
Directrice Digital Groupe
ADP - AEROPORTS DE PARIS
Philippe SAFFON
Resp. Médias / Direct° Mkg, Commerces & Communicat°
AIR LIQUIDE
Vincent ROULLET
Global Digital Workplace Director
ALIBABA
Laura PHO DUC
Allianz
Delphine Asseraf
Head of Digital, Brand & Communication
Allianz France (Groupe Allianz SE)
Nathalie LAHMI
Directeur marketing digital
April
Etienne Bourdon
Chief Digital Officer
AramisAuto.com
Guillaume LIMARE
Directeur Marketing et Communication
Arval (BNP Paribas Group)
Gabriele Lochis
Head of Digital
Auchan
Olivier GIRARD
Directeur Valorisation des données
AVIVA
Isabelle MOINS
Directeur des activités directes
AXA Group
Jérôme AMOUYAL
Digital and Media Performance Manager
Barclays
Pierre-Yves Hémon
Head of Digital & Channel Development 
Bazarchic
Julien-Henri Maurice
Chief Marketing & Digital Officer
BETCLIC EVEREST GROUP
Pascal BROUET
Product and Innovation Director
BNP PARIBAS
Ronny SEIDEL
Digital Director
BNP PARIBAS Cardif France
Florence Karras
Chief Digital Officer
BNP Paribas Personal Finance
Agnes Gerbaud Seuret
Global Director of Internet & Mobile
Bonduelle
Catherine JORDY
Responsable digital et CRM
BOUYGUES TELECOM
Olivier HEITZ
Directeur SI Omni canal digital
Bouygues Telecom
Solenne Pasqualetti
Directrice digital
Brinks France
Vincent LAURIAT
CIO / Directeur des systemes d'information
Caudalie
Caroline De Jenlis
 Responsable eCommerce & digital sur l'Europe du Nord
CAUDALIE
Aurélie NATTEE
Global digital director
CELINE
Olivier RACLE
Digital Director
Chanel
Benoît RIGAUT
Responsable Internet digital corporate
Club Méditerranée (Groupe Club Méditerranée)
Quentin Briard
Directeur marketing France, Benelux, Suisse
DeLonghi
Vincent BOUGEARD
Directeur marketing
DeLonghi
Laetitia Leonhardt
Digital Brand Manager
DIM
Stéphanie CHAUVIN
Directrice E-commerce DIM, Playtex et Wonderbra
Direct Energie
Matthieu TANGUY
Directeur digital
DIRECT ENERGIE
Armelle BALENCEU
Directrice Opérations Clients
La Poste / Docapost
David De Amorim
Directeur Innovation de Docapost
EDF
Hubert Blanquefort
Directeur digital et éditorial
EDGEWELL Personal Care
Emmanuelle Delgehier
International Advanced Retail Solutions & Visibility Management
Editis
Marie-Pierre Sangouard
Directrice de la Stratégie Digitale et Marketing
FNAC
Ghadi HOBEIKA
Directeur Marketing Digital & Client
FONCIA
Jérémy GIACOMINI
Directeur Digital et Relation Client
LA FRANCAISE DES JEUX
Cécile LAGÉ
Chief Digital Officer
LA FRANÇAISE DES JEUX
Etienne PORTEAUX
Responsable Marketing Client / Direction Digitale
GIE AXA
Laurent RICHAUD
Directeur Groupe Digital & Multi-Access
Groupama
Meriem Riadi
Directrice Transformation Digitale Groupe
Groupe UP
Laura Salin-Mancini
Responsable du département webmarketing
Hachette Livre
Guillaume PECH-GOURG
VP CRM & Digital Marketing
Hello Bank! (BNP PARIBAS)
Chloé Goldstein
Marketing Manager - Acquisition, Analytics and eCRM for Hello Bank! Europe
HSBC
Frank LEPROU
Directeur Marketing Retail Banking & Wealth Management
Ipsen
Valerie Bourbon Malandain
VP IT Digital
Korian (Groupe Korian)
Cécile Jolly
Directrice marketing et digital
LABORATOIRES ROCHE
Alexane GURWIC
Insights & Planning Lead / Digital Excellence, Global Product Strategy

Isabelle Cambreleng
Le Groupe La Poste
Daphne Sulkowski-Vautherin
Directrice du Programme Connaissance Clients Particuliers
Legrand France
Benoit Watrigant
Directeur Digital et eCommerce
Lesfurets.com
Pascale FURBEYRE
Directrice Marketing Communication
L'Occitane
Anne Lesueur-Neidhardt
International digital director
L'Oréal Group France
Nadia LEROY
Chief Media, Digital & Consumer Officer
Lucien Barrière Hôtels et Casinos
Marion Cardon-De Champsavin
VP Marketing and Digital Hotels
M6 Web
Valéry GERFAUD
Directeur Général
Groupe Macif
Juliette Bron
Head of Digital Development
MACSF
Edouard Perrin
Directeur Marketing et Digital - Membre du Comité Exécutif
Malakoff Mederic
Hicham Badreddine
Directeur Digital
Manutan Group
Déborah BEDDOK
Head of Digital Innovation
MetLife
Agnès Scamps
Directrice Digital et Ventes Directes
Natixis
Frédéric LENOIR
Directeur Marketing, Communication et Innovation
Nestlé Waters
PIERRE-MARIE BLANCHEMAISON
Web Experience Manager
NUXE
Julie Bonnet
Directrice des activités digitales
OOSHOP / CARREFOUR
Hugues PELLETIER
Directeur E-Commerce Alimentaire France
Orange France
Bruce HOANG
Digital and Data Communication Director
PIERRE FABRE
Romain DEFOY-DUBRAY
Directeur Digital adjoint à l'Innovation
Pimkie International
David EDOUART
Directeur E-Commerce & CRM
PSA Peugeot Citroën
Brigitte CANTALOUBE
Chief Digital Officer
RAJA
Michel HADDAD
Directeur e-commerce international
RATP (Groupe RATP)
Cécile Riffard Bredillot
Responsable de l'unité Marque de la direction de la communication
RENAULT
Carine Gailliez
Head Marketing Digital
Renault
Alexandre PERRUCHE
HELIOS project - PO leader for Renault / DIRECTION DIGITAL & CONNECTED CAR 
Repetto Paris
Philippe MORIN
Digital Director
REXEL
Franck Bertomeu
Directeur du Commerce Digital
SFR
Pierre ALARCON
Directeur Frontaux de vente & Multicanal
SNCF
Sébastien Pialloux
Directeur de la Big Data Fab / Direct° Digitale
Socomec
Pasquine CONSTANT
Responsable Système Information Marketing
SODEXO
Belen Moscoso del Prado
Directrice Digitale Groupe
SOLVAY
Jacques-Benoit LE BRIS
DSI CDO
SONY MOBILE COMMUNICATIONS FRANCE
David CHAPON
Directeur Digital, CRM & E-commerce Monde
Swiss Life France
Eddie Abecassis
Chief Digital Officer
THALES
Eric OTTOU
Customer Service - Group e-Business Process Director
TOTAL Marketing & Services
Marc GIGON
Directeur Digital
Tyredating
Christophe TESSERAUD
Directeur Général
Voyages-SNCF.com
Aditye KUMAR
Directeur Stratégie IT & Innovation
Yves Rocher Laboratoires
Jean-Charles VERDIER
Directeur des Systèmes d'Information
EBG
Benjamin GLAESENER
Manager
Cnova / cDisount & Nova Pontocom
Morald CHIBOUT
DGA Cnova FRANCE
Empruntis (FINANCIERE CEP)
Florian NICCOLAI
Directeur Général
FINANCIERE CEP
Ulrich MAUREL
Président Immoprêt
PUIG FRANCE SAS
Vanessa LALANDE
Directrice Digitale
La Poste
Delphine Desgurse
Directrice strategie et innovation numerique
Verlingue
Stéphane Bumbalo
Directeur de la transformation
BRICO DÉPÔT
Vincent LEVY
Directeur digital
Celio France
Axel DUTREIL
Directeur eBusiness & Digital Marketing
Maisons du Monde
Julie Walbaum
DG E-Commerce
Natixis Financement
Nicolas GAILLOTTE
Directeur Marketing
Compagnie des Alpes
Marilyne Lacaze
Head of Digital
BinckBank N.V.
Gabriela CABRAL
Head of Marketing and Communication - Binck.fr
KIABI
Emmanuel DENNINGER
Directeur E-marketing
RENAULT
Dimitri ACHACHE BONIFACIO
Directeur digital
Aviva
Gilles SCARAMIGLIA
Directeur du Digital et de l'Innovation
BOSCH FRANCE
Franck CAZENAVE
DIRECTEUR MARKETING ET BUSINESS DÉVELOPPEMENT
EBG
Hervé ZOUAÏ
DSI
Club Med
Estelle Giraudeau
Managing Director UK & Scandinavia
ORANGE
Malik Imadache
Director of Customer Relationship Personalization Group Team
L'Oréal
Jean-François MIGNOT
Chief Digital Officer's Team
BforBank
Julia Poublan
Directrice Marketing Communication
Voyages-sncf.com
Angélique Bidault-Verliac
Directrice DataScience et Connaissance client
Ouibus (groupe SNCF)
Sylvain GABORIAUD
Directeur Marketing et Commercial
AIR FRANCE
Gauthier Le Masne de Chermont
Customer Chief Data Officer Air France-KLM
Crédit Agricole Consumer Finance
Hervé BRUCKER
Group Chief Digital Marketing Officer
Renault
Christèle KAPLAN-JOLY
Chef de Service Publicité & Media Gamme AB & C
RCI BANQUE
Jean-philippe MATHES
Head Of Innovation Lab
SFR
Thibault Gossé
Head of e-Commerce
yves Rocher
Alain Monzat
Data Intelligence Director
JEANNEAU
Constance Brément Labarsouque
Directrice Communication et Marketing
Hermes International
Damien Ordinès
Directeur de projets Digitaux
NUXE UK
Luu Hong Thu GONNET-DO
Manager Digital Marketing
AXA FRANCE
Thomas RUDELLE
Head of Social Media
BNP Paribas
Hélène Chanel
Digital Customer Experience & Digital Banking
Groupe Pichet
Laura BOKOBZA
Directeur Marketing, Communication & Innovation
PSA PEUGEOT CITROEN
Jean-Noël BOULARD
VP Data Services / Connected Vehicle
Voyages-sncf.com 
Gregory BOUCHEZ
Directeur Acquisition