Benchmark by EBG will bring together 300 French and 100 British digital decision-makers of global brands and retailers. The conference will include keynote speeches, workshops, One-2-One business meetings, and two dinners with 400 European brand leaders, sharing their experiences and confronting issues from cross-cultural marketing and technological points of view.
Marketing technologies have multiplied without a clear vision for brands. The Benchmark by EBG online platform dynamically and simply analyzes and maps key players of each category. We compare software functionalities, check if they are compatible with vendor specifications and ask brand users for their assessments.
In addition to benchmarking, we will look beyond tomorrow with subjects such as data anthropology, electronic warfare and corporate disruption. We will also meet selected startups who test their concepts and technologies in the British market before expanding into the rest of Europe.
Relax and enjoy casual evenings of dinner and drinks with British CMOs, advertisers and innovators, with a very special soirée on 27th April, on board a luxury riverboat cruising along the Thames River, taking in London's beautiful skyline by night.
32 European Digital Executives Representing a Wide Range of Industries
E-Commerce & Digital Services Director
Sophie Ak Gazeau
Marketing, Commerce & Communication Director
Laure Pho Duc
Global Digital Intelligence Director
Chief Digital Officer
Head of Channel Development
Chief Marketing & Digital Officer
Digital Retail & Client Services Director
European Marketing Director
Digital Transformation Director
Hello Bank (BNP Paribas)
Head of Customer Acquisition & Digital Analytics
Head of Marketing & Digital Experience
Valérie Bourbon Malandain
Digital IT Vice President
Marketing & Digital Director
Chief Data Officer
Chief Digital Officer
Digital Commerce Director
Jean-Christophe Loubet del Bayle
Digital Solutions Director
Jacques-Benoît Le Bris
Systems Information Director & Chief Digital Officer
CRM & E-Commerce Digital Director
Vice President, E-Commerce
Digital & CRM Marketing Director
Digital Innovation Deputy Director
Belen Moscoso del Prado
Client & Data Marketing Director
Chief Digital Officer
IT & Operations Director
Chief Customer & Digital Officer
Chief data, marketing and technical officers may apply
Would you like to be a part of Benchmark by EBG?
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Hilton London Metropole is conveniently located just a two minute walk from both Edgware Road underground stations serving the Bakerloo, Circle, District and Hammersmith & City lines. Many famous attractions are within easy reach including Oxford Street shopping, Marble Arch and Hyde Park which are only a 10 minute walk away.
Address : 225 Edgware Rd, London W2 1JU, UK
A "21st century river yacht", the Silver Sturgeon's interiors and decks have been created by leading British designers and architects as light, luxe, relaxing spaces in warm, natural colours featuring pure white, oak, grey bird's eye maple & chestnut.
Address : SAVOY PIER, Victoria Embankment, London WC2N 6ND, UK
Since 1998, the Electronic Business Group, with over 660 Member companies and 160,000 digital professionals, is the first business club of the French digital market. Most French and international brands acting in France are Members (e.g. L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.).
Click here for a full and growing list of our 660 Member companies, and for more information about our events and publications.
"Excellent organisation. Facilitator was prepared and led the debate very well."Chief Development and Marketing Officer, Europcar International
"All of the participants had relevant and sometimes conflicting opinions, thus enriching the somewhat nebulous topic of Data Management Platforms."Chief Informational Officer, AAA Data
"Overall, a very positive experience. High quality and exciting stakeholders."Client Relationship Manager Director, Legrand
"I enjoyed the remarkable level of liveliness and content, yet also very friendly, encouraging exchanges between participants."Strategic Projects Director, Bureau Veritas
"The Task Force found, firstly, the depth and the many facets of our business. By exchanging with other participants, I realised how our problems were similar, despite our different sectors, organisations and means granted to digital communities. I learned a lot by sharing the experience of my colleagues, allowing me to accelerate a number of initiatives."Digital Communities Director, SFR