April 5-6,
1- Find the best Technologies & Services for your business
2- Meet a selection of European Innovators
3- Network with 600 European digital decision-makers

The Concept

The Digital Benchmark Connect will bring together 600 Digital Decision-Makers of global brands, including keynote speeches, workshops, international panels, One-2-One business meetings, and two dinners with 600 European brand leaders, sharing their experiences and confronting issues from unique cross-cultural marketing and technological points of view.

The Platform

Marketing technologies are constantly multiplying without a clear vision for brands. The Digital Benchmark Platform online platform dynamically and simply analyzes and maps key players of selected categories. We compare martech solutions’ functionalities, ensure they are are compatible with vendor specifications and ask brand users for their assessments.

Inspire & Innovate

In addition to benchmarking, we look beyond tomorrow with subjects such as Artificial Intelligence and Blockchain. We will also meet selected successful startups, who will pitch innovative solutions that are expanding into France and the rest of Europe.

Meet the Digital Ecosystem

Business and pleasure! After your One-2-One meetings with European digital decision-makers, relax and enjoy casual evenings together of tapas and drinks by the sea, with a very special rooftop soirée at one of Barcelona's top beach clubs.


8:30 AM - 8:45 AM
INSPIRE : Will Voice devour all other Interfaces?
8:45 AM - 9:00 AM
INSPIRE : The Dictatorship of cool
9:00 AM - 9:45 AM
SCENE 1: Comparing Data Management Platforms
SCENE 2: Analysis of the Market Intelligence Ecosystem
Services: Ascribe, Aytm, Bakamo.Social, Bertin IT, Blueocean Market Intelligence, Burke, C Space, Civicom Marketing Research Services, Confirmit, Consensus Point, Convergys
SCENE 3: Analysis of the Marketing Automation Ecosystem
9:50 AM - 10:50 AM
One-2-One Meetings/Coffee Break
10:55 AM - 11:40 AM
SCENE 1: Comparing Web Analytics & TMS Solutions
SCENE 2: Analysis of the Enterprise Social Networks
Solutions: Asana, Azendoo, Beezy, Circuit-Unify, Salesforce, Elium, Evernote, Exo platform, G Suite, Hopchat, Hoozin, IBM Connection Cloud, Inspheris, Jalios, Jamespot, Jive N, Knowings, Liferay, Lumapps, Microsoft Office 365, Powell 365, Seemy, Slack, Talkspirit, Trello, Unily, Whaller, Wimi, Workpace by Facebook
SCENE 3: Analysis of the SEO/SEA/Social Ads Ecosystem
11:45 AM - 12:30 PM
12:30 PM - 1:55 PM
2:00 PM - 2:15 PM
INSPIRE: I, me and Myself, are Digital Media all about Narcissism?
2:15 PM - 2:30 PM
INSPIRE: Are we entering a no-future era?
2:35 PM - 3:20 PM
SCENE 1: Comparing Bot Builders
SCENE 2: Analysis of Conversion Rate Optimization Ecosystem
Solutions: Adobe, Oracle, Webtrends, AB Tasty, Kameleeon, Netwave, NextUser, Visual Website Optimizer, Dynamic Yield, Optimizely
SCENE 3: Comparing Social Media Intelligence Solutions
3:25 PM - 3:55 PM
One-2-One Meetings/Coffee Break
3:55 PM - 4:40 PM
SCENE 1: Comparing Data Onboarding Solutions
Main actors: Graphinium, Liveramp, Temelio, Squadata
SCENE 2: Analysis of e-Merchandising Solutions Ecosystem
Solutions: Salesforce, Hybris Marketing Cloud, Fredhopper, Sparkow, Prediggo, Target2Sell, Early-Bird, RichRelevance, Mazeberry, Nuukik, Pertimm, Sensefuel
SCENE 3: Comparing Social Media Management Solutions
4:45 PM - 5:30 PM
5:35 PM - 6:00 PM
One-2-One Meetings
8:45 AM - 9:00 AM
INSPIRE : What you can do and not do with Blockchain: giving evidences, showing applications
9:00 AM - 9:15 AM
INSPIRE : All about Robots (personal assistant, shopping, transport and logistics...)
9:20 AM - 10:15 AM
SCENE 1: Comparing Attribution Solutions
SCENE 2: Analysis of the Customer Experience Management Ecosystem (UX)
SCENE 3: Analysis of the Mobile Marketing Ecosystem
10:10 AM - 11:10 AM
One-2-One Meetings/Coffee Break
11:15 AM - 12:00 PM
SCENE 1: Analysis of the Programmatic Ecosystem
SCENE 2: Comparing Payment Solutions
SCENE 3: Ecommerce and Communities
12:05 PM - 12:50 PM
12:50 PM - 2:00 PM
2:00 PM - 2:30 PM
Meeting with a Political Personality
2:35 PM - 3:20 PM
SCENE 1: Comparing CRM Solutions
SCENE 2: Analysis of the Customer Service Ecosystem
SCENE 3: Ecommerce and User Experience
3:25 PM - 4:20 PM
One-2-One Meetings/Coffee Break


The growing capital of both Spanish and international digital tech, sunny Barcelona is the perfect place for this year's edition of The Digital Benchmark. The event will be hosted at the CCIB (Centre de Convencions Internacional de Barcelona), right next to the sea. Attendees will stay at one of two hotels located just a few minutes walking distance from the CCIB and will enjoy rooftops, swimming pools and, of course, the beach!


Wednesday 4th April : Dinner & Networking @purobeach Diagonal Mar
Thursday 5th April : Startups Dinner @MuseuNacional d'Art de Catalunya
For those who want to stay from Friday 6th to Saturday : Ramblas Party

The Webapp

With The Digital Benchmark webapp, attendees will have access to:

  • One-2-One meeting requests
  • Event programme and updates
  • The Who's Who of all event participants
  • Presentation material
  • Interactive audience participation


Consulting Partners


About EBG

Over 660 Member companies and 160,000 digital professionals

Since 1998, the Electronic Business Group is the first business club of the French digital market. Most French and international brands acting in France are Members (e.g. L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.). Click here for a full list.

Would you like to be a part of The Digital Benchmark? Get in Touch

Philippe Khattou

Analyst & Project Leader

(+33) 01 48 01 64 85

Caroline Mouchiroud

Event Manager

(+33) 01 73 03 01 98

Julia Jouffroy

Event Manager & Partnerships

(+33) 06 52 46 80 98

Romain Pineau

Partnerships Manager

(+33) 06 52 46 80 98

Stéphanie Zatenko

Partnerships Manager

(+33) 01 48 01 08 69

Who's Coming?

CompanyJob TitleCountry